For the first day of Spring in the Northern Hemisphere, I had planned to go with a nature theme. But plans changed after shopping at Grocery Outlet and seeing the wicked instant brew that my wife discovered during another visit. The company and its coffee are about a decade old but they’re new to me (obviously). The instant variety debuted in 2018.
The connotations of Death Wish, “world’s strongest coffee”, and skull-and-crossbones logo are loaded in all the right ways. It’s killer branding. K-pods are called “death cups”.