Tag: HBO

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At Launch, HBO NOW is No GO

The past 7 days is so chock full of tech-related news, like Gigaom’s closure or updated Chromebox Pixel, feels like a year has passed since Apple announced the new MacBook and exclusive distribution of streaming service HBO NOW. I don’t know what the device maker paid for the privilege, but big benefits belong to it. I wonder: What made HBO executives think that the service benefits by tying its early destiny to a single platform during telecast of the popular Game of Thrones series?

Particularly for cord-cutters who don’t have Apple TV, iPad, iPhone, or iPod and want GoT Season 5 the choice is simple: Buy ATV for 69 bucks or spend more on another device capable of running HBO’s iOS app—or steal! On March 10, 2015, my colleague Alan Buckingham, who owns no fruit-logo products and cord-cuts, wrote that he might get the streaming box. I asked if he really plans to buy Aople TV. “I likely will”, he says. 

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The Day HBO GO is Stand-alone Subscription, I’m Done with Cable

Against the background noise of ridiculous Apple rumors, television ambitions are constant. Apple wants to be a TV network, will build a flat-screen industry-changer, or soon will release stunning new set-top box. Sources are vague; days, months, and years pass devoid of the next big thing.

Today, Aaron Pressman (@ampressman) tweets story: “Apple’s Promised TV Revolution Will Be More Of The Same Crap, Thanks To Terrified Cable & Broadcast Executives” by Karl Bode for TechDirt. My reply: “They should be scared. The day HBO GO is stand-alone subscription, I’m done with cable forever”.