Tag: MacBook

Apple by Joe WilcoxOct 27, 20166:51 pm

Apple’s New Mac Family is Frightening

The Mac laptop line, following today’s new announcements, looks lots less like Apple and more like Compaq—where Tim Cook worked much earlier in his career, incidentally, long before the original IBM PC clone-maker’s demise. Confusing. Complicated. These are apt descriptions that might just send the ghost of Steve Jobs skyward on either—take your pick—Halloween or Day of the Dead.

Among Apple cofounder’s first tasks when returning to the chief executive’s chair in 1997: Simplifying product families. Jobs cut the deadweight, surprising many people by killing off Newton, for example. Complex product lines define Apple under successor Cook, by contrast.

Apple by Joe WilcoxApr 22, 201610:46 pm

MacBook is a Great Carry-along That leaves Something Behind

Earlier this week, Apple finally updated its svelte laptop that launched 13-months ago. I am awe-struck by the company’s design-audacity—not for brash innovation but bumbling compromises that make me wonder who needs this thing. The 12-inch MacBook offers much, wth respect to thinness, lightness, and typing experience (the keyboard is clever tech). But baffling is the decision to keep the crappy 480p webcam. These days, not late-1990s state-of-art, 720p is the least a pricey computer should come with, and is it too much to ask for 1080p or 4K when modern smartphones can shoot just that?

This shortcoming, and two others, glares because the little laptop otherwise offers so much, for its size. Thickness is 13.1mm, while weight is 2.03 pounds (.92 kilograms). The 12-inch IPS display delvers 2304 x 1440 resolution at 226 pixels per inch. This thing is tiny: 28.05 by 19.65 centimeters (11.04 by 7.74 inches). Apple’s redesigned keyboard provides surprising travel, given the keys’ shallowness. By these measures, MacBook is a great carry-along.

Apple by Joe WilcoxJan 20, 201610:15 am

Apple Needs to Think Differently

I watch with wonder and concern about Apple, as a longstanding customer (starting in December 1998). As a journalist, I developed a reputation for hating the company (I don’t) so long loved because my stories aren’t kiss-ass fanboyism. What’s that saying about being hardest on the ones you love most? Kind I am not.

Today’s theme isn’t new from me and repeats my analysis that Apple has strayed far from the path that brought truly, disruptive innovative products to market. In 2016, the company banks on past successes that are not long-term sustainable. We will get a glimpse after calendar fourth quarter 2015 earnings are announced on January 26th. You will want to watch iPhone and international sales, particularly emerging markets.

Apple by Joe WilcoxDec 17, 201511:40 am

Apple’s Two Vulcan Problem

Back in April 2013, when Forbes ran a commentary asserting it was time for Tim Cook to go, I forcefully responded that “Apple needs a COO, not new CEO“. The day has arrived, with the company announcing this morning that Jeff Williams fills the vacant chief operating officer position. Eh, that’s not what I had in mind, and Apple investors should question the wisdom of the appointment, too.

I mean no slight towards Mr. Williams, who looks more the adequately competent to handle the job. Like Cook, when COO, Williams is a manufacturing and logistics leader—excellent credentials to manage day-to-day operations over the world’s wealthiest tech company as measured by market cap and quarterly net income. The problem: Cook and Williams are questionable pairing, because their backgrounds and skillsets are too much alike. You got an electron circling another electron in the atom’s nucleus.

Photo by Joe WilcoxOct 12, 20156:57 am

Flickr a Day 285: ‘Next Generation’

Sometimes perspective means everything. Thomas Nemcsek takes the Day by creating the illusion of a really big Apple MacBook before a tiny toddler. Field of focus on her face, illuminated by the screen, is superb framing. […]

Apple by Joe WilcoxAug 12, 20155:56 pm

Measuring Apple’s Laptop Sales Success

Through the U.S. consumer retail channel, Macs notebooks reached rather shocking milestone during first half 2015, according to data that NPD provided to me today. You can consider this a first, and from lower volume shipments. By operating system: OS X, 49.7 percent; Windows, 48.3 percent; Chrome OS, 1.9 percent. That compares to the same time period in 2014: OS X, 44.8 percent; Windows, 53.1 percent; Chrome OS, 2.1 percent. The data is for U.S. consumer laptops.

While data junkie journalists or analysts often focus on unit shipments, revenues, and subsequently profits, matter much more. Looked at another way, Mac laptop revenues rose by 10.9 percent during the first six months of 2015, year over year, while Windows PCs fell by 9 percent, and Chromebooks contracted by 9.5 percent.

Apple by Joe WilcoxJul 2, 201510:39 pm

13-inch MacBook Pro with Retina Display (Early 2015) Review

Reviewing most any MacBook Pro is a pointless exercise, because this year’s model isn’t much different from the previous—or the one before. That’s why I typically buy refurbished rather than new. But I broke with that practice last month, after a sudden electrical calamity laid my wife’s laptop to rest. Fried and died it is. With Apple releasing new versions of iOS and OS X and launching a streaming music service, a summer sojourn seemed opportune. I lent my beloved the Chromebook Pixel LS and purchased a new MBP. She will never give up the Google laptop, BTW.

I wouldn’t call myself super satisfied with MacBook Pro, which feels slower than the last one used, which packed 2.6GHz Core i5 processor, 8GB RAM, and 512GB SSD. Current: 2.7GHz Core i5, 8GB RAM, 256GB SSD. The 2015 model has newer-gen Intel chip compared to the 2013 refurb. Could the difference be speedier storage? Perhaps it’s subjective recall, coming from the Pixel, which feels fast, with its 2.4GHz i7 microprocessor and 16GB memory. I have long asserted that Google’s target market is the MacBook Pro buyer, and that’s a recurrent theme you’ll find if reading further.

Apple by Joe WilcoxApr 10, 20157:30 pm

What Happened to the Apple New Product Lovefest?

I typically don’t pull together review roundups, but bloggers and journalists with early access to Apple Watch and 12-inch MacBook beat the products senseless. Not even Wall Street Journal gives glowing look at the laptop; the pummeling is among the most brutal. Meanwhile, The Verge repeatedly gut-punches the smartwatch. Two themes rise from the many reviews, even those trying to cover up pooh with perfume: The devices are beautiful, but performance is a lumbering beast.

Welcome to the Tim Cook and Jony Ive era of putting form before function, and to a fault. Apple’s CEO and design chief may not be the dynamic duo shareholders hoped for. The first truly new products to emerge under Cook’s stewardship receive a collective meh, which should scare any intelligent buyer witless. Because if the past means anything, the carefully chosen coven of early reviewers embrace newfangled Apple things like the Devil clings to sinners. But not this week.

Apple by Joe WilcoxMar 12, 20158:16 pm

Google pulls an Apple-Like Media Coup

Bias in the media is inevitable, and any news gatherer who denies this fact is a liar. Companies seek favor or to influence in countless ways. It’s the nature of the beast, which cannot be tamed. So I wonder how Chromebook Pixel embargoes impacted reporting about Apple’s newest laptop. If they did, as I’m convinced, Google pulled off one hell of a marketing coup.

The search and information giant provided many tech blogs and news sites with the new Pixel about a week before the l aptop launched yesterday and the first reviews posted—that was also days before Apple’s well-publicized media event where a new MacBook was rumored. Both computers share something in common: USB Type-C, which is bleeding-edge tech. The connector received much media attention on Monday and Tuesday two ways: Buzz about it being the next great thing, and MacBook having but one port (Pixel has two, and others).

Apple by Joe WilcoxMar 12, 20151:33 pm

Chromebook Pixel or New MacBook?

Two new laptops launched this week, both pioneering USB-C and packing 12-inch displays. The likenesses stop there, and the distinctions can’t be overstated. One computer you can buy now, the other comes next month. Should you consider either? My primer will help you decide.

Apple unveiled the new MacBook, which measures 1.31 centimeters at its thickest and weighs less than a kilogram, on March 9. Sales start April 10, 2015. Yesterday, Google launched the second-generation Chromebook Pixel, which is immediately available for purchase (mine arrives tomorrow from the new Google Store). Both laptops adopt USB Type-C for power and, using adapters, hooking up to other devices. USB-C puts both computers at the bleeding edge for charging and connectivity, But their approach to ports couldn’t be more different.

Apple by Joe WilcoxMar 11, 20159:33 pm

New MacBook Gasps for Air

Across tech sites and forums there are rumbling complaints about Apple choosing to provide just one port on the 12-inch MacBook and the compromises the design presents. The flawed approach is much bigger, and the laptop line has been this way before—where thinning down means giving up something many users want, which is why I am so surprised that little of the discussion focuses on the original MacBook Air.

Stated simply before the long explanation: If you don’t mind paying $1,299 or $1,599 for the performance equivalent of a souped-up tablet, running OS X but lacking touchscreen, Apple’s tiny laptop is a good choice. Otherwise, stop whining and buy something else. There is no shortage of choices in the slim-and-portable category.

Apple by Joe WilcoxMar 9, 20154:50 pm

Apple Returns to Its Roots

Following today’s splashy media event, Apple looks lots more like the company I loved—and loathed—last decade. The smartwatch and new, ultra-thin and light MacBook take Apple back to its core (no pun intended). Both products are all about status. Make no mistake: The devices you use establish status—having the newest, coolest thing. Appealing to the desire for coolness is a longstanding Apple design prerogative.

But that aspirational quality has been missing for a good half decade—and I suspect not coincidentally during the latter stages of cofounder Steve Jobs’ illness, retirement as chief executive, and tragic death. Aspiration remained in the marketing but the quality falls short of products released from around 1998 to 2010. On Twitter today, “Wow” is a common response to the new MacBook, about which many tweeters regard as the bigger announcement. I agree. The 12-inch screen laptop goes on sale April 10, starting at $1,299.