Tag: marketing

Photo by Joe WilcoxOct 12, 20239:28 pm

Who Can It Be Now?

What to say? I don’t drink alcoholic anything, but here we are for a third time romping over Bud Light. Perhaps you know the once popular beer that undergoes the mother of all boycotts—after Anheuser-Busch made the marketing mistake of aligning with a transgender TikToker.

Previously, on this torrid topic: “‘Hey, I Thought There was a Boycott!‘” and “Delivering or Removing?” So with the beer’s sales flushing down a toilet, I was surprised to see—on Oct. 8, 2023—a bag of empties tied up nicely for someone like Pat to grab and cash in at the local recycler. The Featured Image was a compulsory capture, if for no other reason than how cleanly the cans were gathered together and neatly sacked.

Photo by Joe WilcoxJul 10, 20239:55 pm

Delivering or Removing?

I don’t drink beer—or any alcoholic beverages, for that matter—yet for the second time in a fortnight, I write about boycotted Bud Light. The first followed a discarded can’s meaning as July 4th approached and Anheuser-Busch offered $15 off cases of 15, essentially bringing the purchase price to zero, or near it. Desperation makes sense: For the week ending July 1, 2023, sales slumped 31.2 percent year over year. Yikes!

In what I would call a pathetic plea, Anheuser-Busch chief executive Brendan Whitworth asks beer drinkers to have heart and think about the company’s 65,000 employees; no sales, no work. I’m all choked up; give me a minute to grab a hanky. Because I know what corporation would be so heartless as to put profits before employees? (Someone grab a bucket to catch all the dripping sarcasm.)

Photo by Joe WilcoxJun 26, 202310:32 pm

‘Hey, I Thought There was a Boycott!’

So said I to my wife when we passed by the discarded can today. I don’t drink beer—or any other alcoholic beverages—and am only aware of the Bud Light boycott because it blasted across every avenue and alley along the Information Superhighway (yeah, call me archaic), starting in April 2023. Anheuser-Busch made the marketing mistake of aligning with a transgender TikToker.

Sales plummeted, and the brewer stumbled into “damned if you do, damned if you don’t” territory. Distancing damage control precipitated a backlash among the Rainbow coalition of gender-identifying letters. Along the spectrum of staunch conservatives to prickly progressives, Anheuser-Busch managed to offend just about everyone who drank Bud Light, which was the most popular beer in the United States before the fiasco’s start.

Photo by Joe WilcoxMay 19, 20237:50 pm

Audacious Advertising

While driving our car to the auto shop for routine maintenance, today, I passed an intriguing billboard along Adams Avenue in San Diego neighborhood Normal Heights. Sentiment “People Matter” makes perfect sense. But not too long ago, and perhaps still, “all lives matter” was taboo response to the “black lives matter” crowd. Does this advert push boundaries? Is “people matter” all that different from “all lives matter”—regardless the different context? You tell me.

I am a big fan of offending people, of pushing their buttons, so to speak. We all need to feel uncomfortable from time to time, so that we think. So if “people matter” offends you, good! And because everyone matters, why should inclusivity of all colors be bothersome? Now, let’s get to the context, which is nothing about race relations.

Photo by Joe WilcoxNov 7, 20229:57 pm

Adventure Advertising

Unless mistaken, my wife and I saw this pull-trailer promoting GoCamp, which rents camper vans, parked on Florida Street here in University Heights. I perused the company’s website: Including duplicates, 46 vehicles are available from San Diego to the destination of your choice.

Based on interior—exterior, not so much—I rather fancy Van Luca: Mercedes-Benz Sprinter or Gia, which “is a 2009 Ford Econoline 150 Chariot hi-top conversion”. They are available for $179 and $145 per night, respectively. Neither can be driven one-way; got to bring them back. The Benz burns diesel, which is something of a liability because of high costs; the Ford is a gas-guzzler.

Photo by Joe WilcoxOct 24, 202210:04 pm

New Poster Child for the Pro-Choice Lobby

As Halloween approaches, decorations proliferate and some become quite elaborate. This caged kid in a tree had me chuckling, earlier today—for elaborate staging and opportunity for me to be snarky. Disclaimer: My sarcasm is sure to offend somebody. If that’s you, please accept my no apology.

Pro-lifers are giddy as a bear slopping honey from a fallen beehive, following the June 2022 U.S. Supreme Court ruling that overturned Roe v Wade. They aren’t too bothered by stings from swarming Pro-choicers, who are losing their minds over the 6-3 decision. Since they are absolutely crazy—uh, crazed—let’s pretend this shrieking girl is their marketing maven—warning about the horror show progeny that you could produce because you can’t legally have a doctor cut it out.

Photo by Joe WilcoxSep 12, 20229:41 pm

Serve One Up for Linus

Shouldn’t September 12 be considered a wee bit early for Halloween? Can we not wait until October? But marketing seasonal spicy drinks knows no bounds. The sign stands on the corner of Alabama and Mississippi, outside Mystic Mocha, which is an iconic coffee shop and eatery in my San Diego neighborhood.

The Featured Image comes from Leica Q2, today, but I first saw the advert on the eighth. I made shots at two different apertures and fiercely debated with myself about which to share. In the end, I prefer the wider depth of field of the narrower aperture, which keeps the University Heights sign and storefront in the range of focus. Vitals: f/5.6, ISO 100, 1/400 sec, 28mm; 1:02 p.m. PDT.

Photo by Joe WilcoxApr 13, 20228:02 pm

Mystic Mocha Marketing

One of University Height’s fixtures is Mystic Mocha, which through change of ownership survived the SARS-CoV-2 (severe acute respiratory syndrome Coronavirus 2)/COVID-19 shutdowns mandated by California Governor Gavin Newsom and also San Diego County health authorities.

Today, as my wife and I walked by the place, we happened upon a sign at the corner of Alabama and Mission. I pulled around Leica Q2, knelt down low, and shot the Featured Image. Vitals, aperture manually set: f/8, ISO 100, 1/320 sec, 28mm; 11:39 a.m. PDT.

Society by Joe WilcoxMay 25, 20219:24 pm

I Won’t Go Soft on Hard Seltzer

Before the Wilcoxes relocated to California from Maryland some thirteen-and-a-half years ago, I generally replaced soda with a couple tablespoons of apple juice mixed with a 12-ounce can of seltzer (e.g., carbonated water). But finding the bubbly proved to be really challenging in SoCal. A few stores stocked seltzer in quart-size plastic bottles but no cans and for considerably higher price than what we paid back East.

Then came LaCroix’s bold brand turnaround early in the last decade. Packaging makeover and consumer rage against sugary soda won over mainstream Millennials, ultimately leading to a seltzer surge—whether measured by increased number of brands, flavors, or sales. That’s good for me, now a drinker of straight seltzer; no juice added by my hands or artificial flavors by bottlers.

Photo by Joe WilcoxApr 1, 20219:07 pm

A Bible Story Revisited

On this Good Friday eve, when according to the Biblical account Jesus shared with his disciples the Last Supper, I follow up the personal story from Jan. 21, 2021—buying with, and for, my wife the Thomas Nelson-published, Leathersoft “classic verse-by-verse, center-column, reference Bible” (New King James Version). Five days later, when an online video referred to Matthew 18:1, Anne asked about the narrative text being in red and Christ’s words in black. I looked. That’s not right.

So I perused and found that on some pages Jesus’ quotes were the expected “red letter”, while on others text was swapped black with the rest. Mmmm, what to do? I considered calling the Christian bookstore from where we purchased the Bible. But given how negatively SARS-CoV-2 (severe acute respiratory syndrome Coronavirus 2)/COVID-19 lockdowns have affected small businesses and being a printing error, I contacted the publisher.

Photo by Joe WilcoxMar 31, 20218:04 pm

Thank-you, Leica!

April 1, 2021, tomorrow, Leica raises the prices on most of its digital cameras, including mine. This post offers earnest appreciation for making what I own more valuable. I don’t plan on selling anything, but […]

Photo by Joe WilcoxMar 27, 20218:38 pm

She’s Still Here

Last year’s ruckus about product names with actual, or presumed, racist roots led some companies to retire (e.g., disavow) established, and even iconic, brands. I had thought Aunt Jemima was one of them—and apparently she […]