Tag: marketing

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Do It, Dunkin’

Some adversarial-marketing opportunities are just too tasty to ignore. Are you listening, Dunkin’? Starbucks has presented its rival grand opportunity to tap into longstanding stereotypes about cops and donuts in a positive way. Hey, Dunkin’, put potential slogans into a dozen box and eat up the green-and-white logo demon by giving it a bigger boot-in-the-butt than it gave some of Arizona’s finest.

The Tempe Officer’s Association took to Twitter to explain the incident I allude to: “On Independence Day, six Tempe police officers stopped by the Starbucks at Scottsdale Road and McKellips for coffee. The officers paid for their drinks and stood together having a cup of coffee before their long 4th of July shift. They were approached by a barista, who knew one of the officers by name, because he is a regular at that location. The barista said that a customer ‘did not feel safe’ because of the police presence. The barista asked the officers to move out of the customer’s line of sight or to leave. Disappointed, the officers did in fact leave. This treatment of public safety workers could not be more disheartening”.

For sure!

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Google’s Newest Pixel Phone Color: Not White

Perhaps you know that the newest Google Phones come in “Not Pink”, as a third color choice. I discovered a fourth today when receiving a Pixel 3 XL “Just Black” instead of the smaller Pixel 3 “Clearly White”. Three support calls—spanning more than two hours—later, Google Store specialists struggled to resolve the order error. In their database, my “Not White” XL shows up as a retail model, based on the IMEI, which in no way resembles the number for the device supposedly shipped (and, of course, wasn’t). I did receive Pixel Stand, as expected, so that’s something right.

There is an absurdity about Google making me prove the error by providing photos of the shipping label, phone, and product box because they’re “vital for our investigation”. I obliged about the label, because the correct order number is on it. Request for phone pic came later, and to that I balked. The IMEI should identify model and color, but the image is necessary to truly confirm color is black—or in Joe’s new parlance “Not White”—a store shipping specialist explained. That’s not my problem. Truth will be confirmed when the phone is received, right? Wrong. 

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What Will Be the Returns?

Today’s New York Times column “An iPhone Changed My Life (Briefly)” hits at the device’s fundamental problem: Hype. There was too much of it—and not really from Apple—that may have over-raised many people’s expectations. The issue Michelle Slatalla raises is one of returns. Will she return her iPhone? She writes, “I have started thinking seriously about returning the $599 phone, despite a 10 percent restocking fee. It hasn’t really changed my life in the ways I’d hoped”.

But she may have started with overly unrealistic expectations, which the runaway hype helped foster. The name includes “phone” for a reason. Apple didn’t promise a device that would cure cancer or feed the starving. 

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Microsoft’s Lap Dogs

I recently nearly canceled my subscription to all my Ziff-Davis publications—and I still may. My disgust with the outrageous favoritism toward Microsoft had been brewing for months. I read news reports and reviews no one short of Microsoft’s flagship PR firm, Waggener Edstrom, could be spinning. Editors, rather than doing their jobs, were printing the gospel according to marketers holed up in a Redmond, Wash. closet.

The final straw was a July PC Computing article titled, “Office 97 vs. The World”. There contributors Leslie Ayers, Peter Deegan, Lee Hudspeth, T.J. Lee, Woody Leonhard, and Eileen Wharmby explained why Microsoft’s newest rendition of its productivity suite replaced virtually all other business programs.