Tag: Responsible Reporting

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When Media Values Collide

Overnight, I came out against my colleague’s story “New Mozilla CEO is allegedly anti-gay marriage—Firefox developers boycott” . Had I been editor on duty, the story wouldn’t have run, not because of the topic but the sourcing. However, response to the post—820 comments as I write—raises an interesting quandary about the cultural clash between old and new media.

Reader response is explosive, and comments are much more interesting reading than the story (no offense to buddy Brian Fagioli). Commenters largely fall into two opposing camps—those complaining about societal constraints on free speech and others disgusted by Mozilla’s CEO being allegedly anti-gay marriage.  The polarized ends, and even some discussion between them, is fascinating snapshot about freedom, community, and human rights—one person’s personal versus those of the larger group.

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News Gatherers, don’t violate ‘The Prime Directive’

There is a very good reason why in my book Responsible Reporting: Field Guide for Bloggers, Journalists, and Other Online News Gatherers that I identify The Prime Directive (yeah, like “Star Trek”): “Write what you know to be true in the moment”. Last night, one of my BetaNews colleagues violated this sacrosanct rule. I berated him privately, now publicly.

The story: “New Mozilla CEO is allegedly anti-gay marriage—Firefox developers boycott“. Had someone consulted me, the story wouldn’t have run (and the reporter did try to reach me). The problem is fundamentally one of sourcing. Four years ago, in post “The Difference between Blogging and Journalism“, I laid out the fundamental sourcing philosophy behind The Prime Directive. Excerpt:

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Google News is Narcotic

Over the weekend, during our online chat, someone boasted about another writer taking top placement on Google News. “Once you start looking for Google News ranking you’ve lost your way”, I responded. “I never look. I don’t even look there for stories to read”. It’s true. Nearly three months into the year, I haven’t visited Google News even once.

As a resource for readers, the site can be useful. For writers, Google News is bad news. I know way too many bloggers or journalists who obsesses about placement there too much. They write stories and carefully craft headlines to get lift, knowing that top placement can bring tens of thousands pageviews in just a few hours.

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Good Headlines provoke Readers

Today at BetaNews, Brian Fagioli stirs up a hornet’s nest with story “Sorry Netflix, but you should pay ‘tolls’ to ISPs“. As I write, there are over 300 comments, in about 14 hours, and fierce debate and strong reaction among them. Funny thing: My January story “Sign me up for ‘Sponsored Data’” takes similar position—that ISPs shouldn’t give bandwidth gluttons like Netflix a free ride. I got 13 comments before they closed two weeks later.

My post focuses on a specific situation, an ISP program where services like Netflix pay and are rewarded. Brian also responds to a news trigger—Netflix CEO Reed Hastings’ commentary “Internet Tolls And The Case For Strong Net Neutrality“. Headline is one of the primary reasons Brian’s story soars, while mine fell to earth. Keywords that matter to readers—we don’t care about Google—are “ISPs”, “Netflix”, and “tolls”, which punch with commanding verb “should”.

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Wired smartly curates ‘A Startling Simple Theory’

Someone at Wired deserves credit (and bonus pay) for curated news journalism well-done. Story “A Startlingly Simple Theory About the Missing Malaysia Airlines Jet” is original content that provides fresh perspective about Flight 370. The tech news site plucks this gem from Google+, where aviator Chris Goodfellow posted five days earlier. Wired sources the original, acknowledging authorship and curation: “We’ve copyedited it with his permission”.

The Plus post shows social sharing’s strengths, where the interaction in comments extends the storytelling (as does the broader Reddit thread that captures Chris’ post and many others). It’s unfortunate Google+ limits comments to 500, cutting off the conversation.

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Affirmatively Advocate Counterpoints

Earlier today I explained my recent “Chilling Chromebook” writing approach, which seemingly contradicts my more pro position taken throughout 2013. Simply stated: My stance seeks to counterbalance sudden media fan frenzy—bloggers and journalists relating the same points of view because they think it’s vogue. There is too much me-too enthusiasm, rather than real reporting.

The recent rah-rah rash of “Chromebook is better than sliced bread” blog posts and news stories represent two types of contextually-relevant journalisms: advocacy and mob. Both get considerable treatment in my new book Responsible Reporting: Field Guide for Bloggers, Journalists, and Other Online News Gatherers.

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Pop Trial Balloons, Don’t Float Them

During Amazon’s fourth quarter 2013 earnings conference call, on Jan. 30, 2014, CFO Tom Szkutak said something surprising: “With the increased cost of fuel and transportation as well as the increased usage among Prime members we’re considering increasing the price of Prime between $20 to $40 in the U.S”. The retailer revealed the actual price increase three days ago, effective March 20.

That tip-off is excellent example about the ways companies float trial balloons and how the news media distributes them. Merriam-Webster dictionary defines trial balloon as “a project or scheme tentatively announced in order to test public opinion”. The Wikipedia definition, which “needs additional citations” fits with my own: “A trial balloon is information sent out to the media in order to observe the reaction of an audience”.

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Remember, Everybody Lies

Posting today, JR Raphael review “In depth: What Asus’s $179 Chromebox is actually like to use” is excellent cautionary tale in responsible reporting. Companies exert as much influence as they can get away with when interacting with product reviewers, who should always expect trickery.

The Chromebox supposedly ships with 2GB of RAM, which in my testing is really insufficient for Chrome OS. Users can make-do with so little, but many will want more. Asus gives where it shouldn’t.

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Hello, Responsible Reporting

Today, the ebook formally known as Be a Better Blogger published to Amazon, Google, and Smashwords ebook stores. Title—drum roll, please—Responsible Reporting: Field Guide for Bloggers, Journalists, and Other Online News Gatherers.

As explained in post “Bye, Bye, Be a Better Blogger“, I launched a 28-day crowdfunding campaign to raise enough money to spend two months researching and writing the book. But the campaign lost money and wasted valuable time. You can always get more money, but time is a commodity never regained.

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It’s Not a Fact

Just about every year, PC Magazine columnist John Dvorak writes about the death of Apple. He’s been wrong every year—actually about lots of things he writes about. Now he claims that there is media bias in favor of Apple, because, “today’s newspaper and magazine tech writers know little about computers and are all Mac users. It’s a fact”.

He continues, “I could list 50 [technology writers.] Readers should thus not be surprised by the overcoverage of Apple Computer. Every time Steve Jobs sneezes there is a collective chorus of ‘Gesundheit’ from tech writers pounding away on their Macs”. 

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There is No Excuse

Sometimes I wonder what print publication editors think, what’s accidental or intentional in publishing and what is the backstory beyond certain decisions. Excellent example is last week’s New York Times Magazine.

On page 78 starts an article about luxury hybrid vehicles. Part way through the story is a two-page ad for Lexus, the kind of ad no legitimate publication would allow. Tagline: “Welcome to the Luxury Hybrid”. An ad for a Lexus hybrid vehicle in a story about hybrid vehicles? For shame! Print publication tradition, particularly in the esteemed New York Times Magazine, would forbid the mixing of editorial and related ad copy.