Tag: retail

Living by Joe WilcoxOct 26, 20158:04 pm

#OptOutside is Brilliant Marketing

Well, Hell, I just spotted an email sent by REI three hours ago, and I am having a “Miracle on 34th Street” moment. It’s like Macy’s Santa sending customers to Gimbels. The outdoor clothier and gear retailer will close for the biggest shopping day of the year. While other sellers countdown to sales, REI ticks time until doors closed.

Marketing tagline: #OptOutside. And there is a website, to socially share and join the community going outdoors rather than inside the concrete jungle of rabid, frothing sales seekers. You know the breed. They’ll attack anyone and anything—no prey is too large—to save two bits on a dollar. They roam in vast herds of destruction across the retail prairies the day after Thanksgiving. They are vicious, vindictive creatures. REI is right to free employees from serving them, or customers encountering these beasts drawn to discounts like they were pheromones of heat.

Apple by Joe WilcoxJul 18, 20151:05 pm

The Measure of Apple Watch Success is Percentage of Returns

Apple announces on Tuesday quarterly results that will for the first time include its wearable. Already, ahead of the big day, speculation soars about Apple Watch sales. Expect drama for sure, as CEO Time Cook explains how supply shortages constrained availability, leaving investors with more questions than answers.

I am more interested in data the company likely won’t reveal: return rates. I took back two. The first: I ordered online but sales started, after long delay, in the retail store before the device arrived. Rather than wait another week, I bought there and later returned the other, which the shop specialist sold seconds afterwards to a family that had come in looking for Apple Watch only to be told the Sport sold out. The second: A week later, I exchanged the aluminum timepiece for stainless steel. How many other people returned one for another because of taste or altogether because of dislike? The measure of Apple Watch success is percentage of returns.

Money by Joe WilcoxDec 9, 20149:21 am

What Next? Price Negotiations at Walmart Checkout?

One Geico Insurance commercial claims that “auctioneers make bad grocery clerks“. Strange if bidding is soon the norm in big-brand retail, but one-on-one. Today, Amazon announced something surprising: “Make Me an Offer“, where buyers can negotiate prices with sellers. I do not jest. Seriously. As if Amazon prices aren’t insanely low enough.

The web retailing giant claims 150,000 items in the program, which isn’t about auctions, since all negotiations are solely between buyer and seller. From my quick review, Amazon chooses wisely. The majority of items I see are those where pricing could be, perhaps should be, considered more arbitrary, like artwork, memorabilia, and other collectibles.

Critters by Joe WilcoxOct 16, 20147:00 pm

Bow Wow

Seriously?

Photo by Joe WilcoxDec 3, 20108:55 pm

Itsy Bitsy Etsy Shop

On December 1, my wife started selling handmade bead necklaces at Etsy. It’s something we discussed for a long time. She’s new to Etsy, but not me. I have long been early adopter of online services. For example, I opened my Yahoo account in 1996, I rented my first Netflix DVD in 1999 and in 2006 I joined both Facebook and Twitter. I opened an Etsy account in July 2006 to purchase for my daughter the Amigurumi Flowery pink bunny rabbit with matching bag. It’s pictured below without the bag; photo taken today. My teenager still has the handmade animal four-and-a-half years later.

Living by Joe WilcoxAug 27, 20105:20 am

The Imperfectly-Priced Perfect Butt Boyfriend Sweatpants

Have you ever heard of a “test” store? I hadn’t until yesterday (Aug. 25, 2010). Abercrombie & Fitch supposedly has one in downtown San Diego. Shopping there meant spending 20 percent more on a pair of sweatpants for my daughter than at another store a few miles away.

Photo by Joe WilcoxJan 25, 201012:51 am

High-Priced VAIO

Whoa, this Sony notebook makes overpriced Mac laptops seem like a bargain.

Photo by Joe WilcoxJan 14, 20106:42 am

Apple Blue Shirts

Yesterday, I stopped by the Apple Store at Fashion Valley Mall in San Diego. From there I tweeted: “WTH Apple Store Mission Valley; more employees than customers—at least 25 in blue shirts.” I snapped this […]

Apple by Joe WilcoxJul 1, 20092:23 pm

How Does 'Incremental' Define Apple?

I would like to discuss how Apple innovates, which I understand very well. I posted about Apple’s incremental product strategy last September at Apple Watch: “Apple Demands a High Price to Be Cool.”

The pattern is consistent: Apple launches a “one more thing” product with modest hardware features but something else nevertheless killer—something people want. During the launch, Apple CEO Steve Jobs performs his marketing magic, demonstrating how this “one more thing” product will make peoples’ lives better.

Apple by Joe WilcoxDec 9, 20079:00 pm

There’s a Worm in Retail Apple

My wife suggested that I read Washington Post story, “The Elite Apple Corps: A Hundred Million Strong, Every One of Them Cool.” I live in California! I don’t read the Post anymore, which is why I didn’t see it. The story appears in today’s Style section.

Reporter Hank Stuever hits on what’s wrong with the Apple retail stores. They’re too busy, and so they’re no longer fun.

Society by Joe WilcoxMay 25, 20078:01 pm

Apple Store Isn’t Your Space

Crave quoted an unnamed Apple Store employee: “MySpace is a big issue for the Apple stores because people come in, Photobooth themselves—using Macs’ built-in webcams—then stick their picture up on their MySpace account and loiter at machines for hours.”

Living by Joe WilcoxMar 13, 20076:02 pm

In the Waiting Line

Some things are just too weird for rational definition or explanation. Tonight, my daughter had the most unusual and upsetting experience while waiting in line at the local Old Navy.

We went to the store looking for blue jeans. My daughter, who is 12, said she needed a new pair. After trying on a few pairs, she picked out faded jeans. But tween angst led us out of the Old Navy to the Aeropstale, where she tried on a pair of size 00R. Size zero zero? They fit, but she decided on the Old Navy jeans. I gave her money to buy the pants, and we separated so that I could grab some cherry turnovers from the Arby’s.