Category: Living

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The Measure of Apple Watch Success is Percentage of Returns

Apple announces on Tuesday quarterly results that will for the first time include its wearable. Already, ahead of the big day, speculation soars about Apple Watch sales. Expect drama for sure, as CEO Time Cook explains how supply shortages constrained availability, leaving investors with more questions than answers.

I am more interested in data the company likely won’t reveal: return rates. I took back two. The first: I ordered online but sales started, after long delay, in the retail store before the device arrived. Rather than wait another week, I bought there and later returned the other, which the shop specialist sold seconds afterwards to a family that had come in looking for Apple Watch only to be told the Sport sold out. The second: A week later, I exchanged the aluminum timepiece for stainless steel. How many other people returned one for another because of taste or altogether because of dislike? The measure of Apple Watch success is percentage of returns. 

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Night at the Park

Sometimes San Diego delights most unexpectedly. Yesterday, I entered an alternate universe—a lovely neighborhood that could have been from a 1980s Steven Spielberg movie. Kids played everywhere. Freely. The clang of metal baseball bats rang out from the park, where parents cheered and encouraged their middle-school players. Pretty homes, none too different from another, lined clean streets, from which the sound of playing children created intoxicating atmosphere.

My journey started with a request: Provide transportation to the Rebelution and Sublime concert at the Sleep Train Amphitheater. My soon-to-be 21 year-old daughter asks for rides so infrequently now, I couldn’t refuse. But given heavy traffic around the venue, 27-km distance drive, and her plan to return in two hours or so, I figured to stay in Chula Vista rather than roundtrip. But where to hang out—from the commercial-property isolated locale? 

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Flickr a Day 198: ‘Folklore and Youth’

Nothing produces a portrait like a prime lens in competent hands. Marjan Lazarevski shot today’s selection on May 27, 2013, using Canon EOS 600D and EF 50mm f/1.8 II. Vitals: f/2, ISO 800, 1/500 sec. But self-titled “Folklore and Youth” takes the Day as much for the contextual storytelling around it.

Based in Skopje, Macedonia, Marjan often captures moments that illuminate local culture. “Macedonian national costumes are part of the material culture of the Macedonian people and they are important branch of the Macedonian folk art”, he says.

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I bought a Library on Prime Day

Well, July 15th is behind us and Amazon’s promise of deals bigger than Black Friday. If you were looking for Christmas in July, did you get it? I wasn’t that impressed with the selection of Lightning Deals and exclusives, but perhaps you were. Or not. My purchase, and call me crazy (some commenter usually does): I plunked down $143.86 for two years of Kindle Unlimited, saving 40 percent off the $9.99 for each of 24 months. The bookstore will become my personal library of sorts. There are many books I would read and reference for my professional writing but not necessarily buy.

Briefly, Amazon offered the 32GB Nexus 6 for $399 and Echo for $129—that’s $50 off. The smartphone sold out quick at that price but still remained available for $499 rest of the day. The other device built up a waitlist before finally being closed out. The 6-inch Kindle sold for $49, discounted from $79, and was still available as Midnight approached here on the West Coast (where I live; BetaNews offices are Eastern Time). 

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Comic-Con House of Worship

I lied, but didn’t mean to. Turns out that my “Final SDCC 2015 Reflection” isn’t. I have another. Whether or not you believe in the existence of God, or some kind of deliberate creator, ponder this observation: Comic-Con, more than any other gathering, reveals how much human beings need to worship. Some evolutionist might argue that such innate genetic trait leads us to manufacture deities and religion. God believers could point to the fallen human condition and idolatry replacing pure faith.

Whether you accept either, neither, or something else, nevertheless ponder what San Diego Comic-Con and events like it represents: People gather to worship what or whom they see as being greater than themselves—fictional superheroes, artists who create them, writers who tell their stories, actors who portray them, and directors, producers, showrunners and others who bring them to film and to video. 

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Final SDCC 2015 Reflection

I offer hanks to Comic-Con International and to everyone participating in and attending this year’s funfest. As a participant, I must say, and hope other attendees share similar experience: Something about the organization and flow of things during the Con felt different this year. I got into more panels than ever, and people in and around the Convention Center appeared more able to relax rather than be asked to move along. These little things shape the overall experience.

Unlike other years, I focused almost exclusively on shooting photos (when not attending panels). My initial Flickr set, which for now is organized by day, is live. I will add more captions over time and perhaps edit the flow. I posted more pics than the previous four years combined.

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Attack of the Cosplayers

I spent most of Comic-Con Day 3 shooting photos with the Fuji X-T1. With the Masquerade Ball in the evening, cosplayers descended on San Diego Convention Center in large numbers. As expected, July 11th was by far the busiest—bustling crowds were everywhere, Even at my trolley stop, there were more Conners waiting than the two previous days.

Riding in, I chatted with a Twentysomething, wearing an Apple Watch. I commented how much nicer is his wristband than mine. He asked how I like the timepiece, as he only had his for four days. Turns out, the former Marine who served for 5 years after joining at seventeen works at one of the local Apple Stores. I love go-to people. He had submitted a résumé online, but didn’t get a fast-enough response. So he hauled down to the mall and waited a half-hour to see the manager. Now that is how you get hired. 

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Comic-Con Rapture

Street preachers greeting—and in many cases offending—Thursday Comic-Conners manifested metaphor as Day 1 advanced. It’s as if the Rapture came, taking away a significant minority. Because the crowds felt less to me. I asked several vendors about their perception. One of them agreeing said that earlier he’d had a conversation with other exhibitors about the feeling of fewer.

My experience has been that first full-day crowds are smallest of the four. The big draws in Hall H  typically start on Friday, along with other panels with punch. Perhaps I am too accustomed to the crowds, or maybe they were smaller as a whole throughout the Convention Center; fewer gathering places but drawing still significant numbers.