Dumb-ass me, something seriously needs explaining. If you follow my posts, they might seem all hoity-toity with respect to blogging versus journalism ethics and tactics—that Joe Wilcox clings to past methods while the future is about a new news paradigm. If you have that impression, and I take full responsibility for creating it, let me correct the record.
My book Responsible Reporting: Field Guide for Bloggers, Journalists, and Other Online News Gatherers lays out clear principles that anything but cling to the old guard. The audience, and building and maintaining trust with it, is in my view the news gatherer’s greatest responsibility. Putting audience trust before accuracy is anything but traditional. J Schools typically make seeking truth the journalist’s primary objective and ethical responsibility. In the contextual news era, audience matters more.