Category: Media

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Must Be: Familiar, Approachable, Extending and Better Enough

My prevailing thinking on why high-tech products succeed or fail boils down to four criteria. Editor’s Note 2/8/2014: I expanded the number to eight and wrote book about them: The Principles of Disruptive Design.

A product must:

  1. Build on the familiar
  2. Do what it’s supposed to do really well
  3. Allow people to do something they wished they could do
  4. When displacing something else, offer significantly better experience
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Corporate Blogsite: Marketing Veiled as News

I have been pondering the implications behind Microsoft’s Channel 9 blogsite. The deal: Last week, Microsoft developer evangelists put up Channel 9, which is supposed to provider developers with “a way to listen to the cockpit of Microsoft”. Apparently, the listening includes dispensing Microsoft news and inside views.

The timing is interesting. Channel 9’s official launch occurred during Microsoft’s Most Valuable Professional (MVP) event, which makes much sense considering the site is for partners. But the debut also came a couple days before Business Week published a story saying that Microsoft was in the process of trimming next-generation-Windows Longhorn features to make a 2006 ship date. The story also offered up details about other upcoming stops on the Windows roadmap, such as something called Windows XP Premium, which soon will ship on new PCs. 

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Not How Many, But Whom

Microsoft employees are prolific bloggers, and I’m surprise the company hasn’t really developed software tools supporting the phenomenon. I understand that blogging hasn’t reached mainstream momentum, yet. But, sometimes, it’s not the “how manys” but the “who they are” that matters more.

In 1966, I accidentally discovered “Star Trek” on a CBC station out of St. Johns, New Brunswick, Canada. When I was a kid, local TV station WAGM, in Presque Isle, Maine, had the unique distinction of being three network affiliates: ABC, CBS, and NBC. WAGM was the only American broadcast TV station serving Maine’s largest but sparsely-populated county, Aroostook, which spanned about a fifth of the state. WAGM didn’t air “Star Trek”; some show from another network made the cut instead. 

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RIAA Taketh, and Pepsi Giveth Away

The Pepsi ad promoting the big iTunes Music Store 100-million song giveaway debuts tomorrow during the Super Bowl. The spot [Editor: original link replaced] features 16 kids busted by music industry copyright cops for illegally downloading or trading tunes. The ad’s music bed is “I Fought the Law”, which artist I don’t recognize.

Plenty of rip-roaring versions are out there, from Bryan Adams, The Clash, Dead Kennedys, Stray Cats, and others. Oh, and the Bobby Fuller Four broke into the Top 10 with the song during the mid 1960s. 

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Whatever Happened to the Free Spirit that spawned the Modern Internet?

This afternoon, I was reading a story about cancelled flights—more concerns about terrorist threats—over at MSNBC. The story included an interactive element that lets the reader try out being a baggage screener for two minutes. Beneath the interactive element, “Can You Spot The THREATS?” is this option: “License this Interactive for your Web site.” Clicking through leads to Rights Links (powered) by Copyright Clearance Center, Inc. The cost: $99 for a single Website. Yeah, you read that right. MSNBC is charging for that interactive element.

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Let’s Eat at the Audio Lunchbox

I discovered a cool, new music site today. I was looking around MusicMatch, which had profiled The Distillers album “Coral Fang.” I listened to the songs first on MusicMatch MX radio; some rad punk. So I checked out the band’s homepage where there was a post about The Distillers going digital, with songs for sale over at Audio Lunchbox.

Audo Lunchbox is a legal download site hawking indie music. Lots of it, and stuff you’d buy from Apple’s iTunes Music Store (that means rights protection) or one of those Windows Media Audio outfits like MusicMatch (that also means rights protection). The problem with the rights-protected (a.k.a. digital rights management) stuff isn’t the restriction on playback (three PC cap for most music) but the compatibility. Apple’s music format and WMA aren’t compatible. The songs usually won’t play in the same media player or portable music player.