Category: Society

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Matchmaking Marketing

I am fascinated by marketing and how it is filtered through culture. This morning, I clicked through to a news story from Express India, for which RSS feed I subscribe. A banner ad for Indian matrimonial site Shaadi.com piqued my interest, because of its emphasis on matchmaking. There are similar services in the U.S., but they—even match.com—focus on dating or personal ads.

Shaadi.com’s marketing pitch is about finding the right match, utilizing the company’s eMatchmaker technology. The service’s focus isn’t about dating, but I would be shocked if the technology turned out to be dramatically different from other “singles” services. 

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Who Really Did Steal Christmas from Lonaconing?

I’ve got some advice for Idea Grove, make your weblog more usable. It’s unclear when posts are made, other than the month, and the only RSS feeds I can see are for services. Hello! Earth to Idea Grove, if your goal is through your Media Orchard weblog “to cultivate fresh thinking about the media, marketing and public relations”, a little easier communications would go along way. I did get the feed, but I should have been able to easily subscribe without signing up for a RSS service.

OK, griping aside, now is the real topic of this post. Media Orchard has a great take on Lonaconing, Md.’s lightless Christmas. Local power company and Verizon pulled the plug on the town’s Christmas lights, which, in the past, strung from the companies’ polls. Townspeople responded by putting a giant Grinch nearby the local Verizon office with sign, ”Who really did steal Christmas from Lonaconing?”

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I Don't See the Justification

Yesterday’s SouthCoastToday.com story about a student’s investigation by the Department of Homeland Security is breath stopping. Apparently, the “senior at UMass Dartmouth was visited by federal agents two months ago, after he requested a copy of Mao Tse-Tung’s tome on Communism called The Little Red Book“. I have to admit that Mao’s communist manifesto wouldn’t be on my reading list, but like this kid I probably would want it for research on a college paper about communism.

Cold War is over, right? The war on terror is against Muslim extremists. Right? Last I checked, Muslim extremism doesn’t have much in common with atheistic communism. So why is a kid filling out a university library book request on communism, “leaving his name, address, phone number, and Social Security number” getting “visited at his parents’ home in New Bedford by two agents of the Department of Homeland Security?” And I have to ask: The Feds are monitoring library book requests now? 

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Remembering Lennon

December 8, 1980, I was volunteer fundraising in New York City. I beat the street until late and beat to bed around midnight. I lived in a group house a few blocks south of Columbia University on the Upper West Side.

I crawled out of bed around 8:30 a.m. on the 9th, a Tuesday. I recall bouncing down the stairs, laughing as I moved along. In those days, I was skinny and bushy blonde and always bubbling optimism. To a fault. I drove people nuts with my energy and enthusiasm.

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The Right Choice

My wife hauls me off to church every Sunday (and that’s not a bad thing). I teach Sunday school, which gets me out of the service. But last week, older kids organized a scavenger hunt for fourth through sixth graders (I teach the middleschoolers), so I had opportunity to sit in the service. Lucky, too.

The pastor announced she would step down at the end of December. After two-and-a-half years, she felt it was time to make room for new blood and a new way of doing things. I thought: “This is how it’s supposed to be”. 

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Why Be a Statistic?

For no particular reason, I looked at the Weddings page in today’s New York Times and all the happy faces there. Then I wondered how many of these marriages, sadly, would eventually end in bitter divorce. According to the National Center for Health Statistics, the divorce rate is about half the marriage rate per 1,000 people.

As a teen, I read the humorous, sci-fi parody, Where Were You Last Pluterday?, by Paul Van Herck. For the main character, marriage was easy. But divorce was a complicated and expensive affair—and he had good reason! 

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Somewhere Between Dickey and Rivière-Bleue

I am in a storytelling mood, and so here comes another one. I swear, by all people precious to me, that this is a true story and not a tall tale. I have to say it, because you, the reader, might not believe the account or the accuracy of my memory.

My dad first took me camping when I was seven years old. Where I’m from, camping had nothing to do with RVs or tidy, civilized campgrounds, or at least when I was a kid. My dad, uncle and their crew—about 10 men—headed deep into the woods along the Crown of Maine, or Aroostook, west of an area better known as the St. John Valley.

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The Geography Lesson

I spent a good chunk of my twenties traveling, for reasons better explained some other time. One day—oh, winter 1985—I walked into a west Texas fast food place looking for cheap Mexican eats.

I’ve got to digress and talk about Texas towns and food, or what they were then. Pretty much any Texas town big enough to have a gas station has a Diary Queen. Rule goes: Every town in the Longhorn state has a Dairy Queen (It’s not true, I found one in southern Texas near the New Mexico border without a DQ. Of course, my last visit was years ago, and there might be one now). Restaurants are a good measure of just how many people live in a Texas town. First there’s the DQ (about 25 to 3,000-4,000 people) and next up is the Sonic (4,000-5,000 range or so). Pizza place means more people, etc. etc. 

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Army of the Stuffed

Today’s New York Times story, “They’re Soft and Cuddly, So Why Lash Them to the Front of a Truck“, is a delightful sociological study of why stuffed animals adorn some trucks. Reporter Andy Newman asks, “Why do a small percentage of trucks and vans have filthy plush toys lashed to their fronts, like prisoners at the mast?”

He describes the bunnies and other stuffed critters as “soldiers in the tattered, scattered army of the stuffed: mostly discarded toys plucked from the trash and given new if punishing lives on the prows of large motor vehicles, their fluffy white guts flapping from burst seams and going gray in the soot-stream of a thousand exhaust pipes”.