Category: Apple

Apple by Joe WilcoxAug 13, 20098:20 pm

Apple, Could You do for Movies and TV Shows What You did for Music?

I would like to suggest that Apple make something like “Complete My Album” and “Upgrade to iTunes Plus” available for movies, TV shows and music videos. Such iTunes features could revolutionize how people electronically rent or buy video content.

There are occasional iTunes sales and promotions that do some of what I want to suggest (and hopefully I haven’t missed any important perpetual promotions or features). I’m convinced that iTunes Store could use the upsell “complete my this or that” strategy to further leap ahead of competing digital download services. Of course, content copyright holders and distributors would have to be willing parties to the changes.

Apple by Joe WilcoxAug 13, 200911:48 am

Mac Office Changes are About Business Branding

Today, Microsoft announced changes to Office for Macintosh. There is much less here than might appear. A new version will come for holiday 2010, replacing Entourage with a new version of Outlook. Next month, Microsoft will begin selling a new Mac Office edition, branded for businesses.

Apple by Joe WilcoxAug 6, 20095:32 pm

Two Tales of Windows 7 Abandon

In the interests of transparency and fair disclosure, I must make two of three confessions. Several people have asked, via comment, e-mail or tweet, whether or not my wife and daughter stuck with Windows 7. There’s appropriateness to responding the day Microsoft released the operating system to MSDN and TechNet subscribers.

Apple by Joe WilcoxJul 30, 200910:15 pm

Macs Invade Microsoft FAM

We have low share, by the way, in the investor audience. I can see the Apple logos versus the PC logos. So we have more work to do, more work to do. Our share is […]

Apple by Joe WilcoxJul 14, 20096:32 pm

iTunes Brings Back the 45

Double-sided singles and digital music are two things that go oddly together. They seemingly don’t go together at all. Apple has got them. But not in vinyl, of course. The iTunes Store now offers D45s, with A and B side tracks, priced from $1.49 to $1.99.

Photo by Joe WilcoxJul 9, 20097:17 pm

Macs in J Schools

Every picture tells a story. Apple presented this one during the October 2008 launch of unibody MacBook Pros. So many Macs among so many students seems outta sorts. Where are the Windows laptops? The students and Mac laptops go so oddly together.

Apple by Joe WilcoxJul 6, 20094:05 pm

What Jobs Wants

Steve Jobs doesn’t want your love. He wants you to buy his stuff. David Carr

Apple by Joe WilcoxJul 2, 20092:01 pm

It’s Not the Myth, But the Fight Over the Man

Oh my, Decoding Steve Jobs: Trust the Art, Not the Artist” is shit hitting the fan. Today, for some strange reason. Steve has got to be one of the most controversial chief executives of modern times. Beloved by the Mac faithful, praised by Wall Street analysts and cursed by many others, he is Mr. Love Him or Hate Him.

Apple by Joe WilcoxJul 1, 20092:23 pm

How Does 'Incremental' Define Apple?

I would like to discuss how Apple innovates, which I understand very well. I posted about Apple’s incremental product strategy last September at Apple Watch: “Apple Demands a High Price to Be Cool.”

The pattern is consistent: Apple launches a “one more thing” product with modest hardware features but something else nevertheless killer—something people want. During the launch, Apple CEO Steve Jobs performs his marketing magic, demonstrating how this “one more thing” product will make peoples’ lives better.

Society by Joe WilcoxJun 29, 20094:54 pm

Remembering iPhone Two Years Later

Two years ago today, Apple launched the original iPhone. In June 2007, I described using Apple’s smartphone as “life changing.” Despite my grumpiness about iPhone battery life and 3G call quality, I stand by the description.

Apple by Joe WilcoxJun 25, 200912:07 pm

Windows 7 Social Media Edition

The most surprising thing about today’s Windows 7 pricing announcement isn’t the pricing, but how Microsoft directly delivered news about it. While Microsoft issued a press release, the most substantive information comes from the Windows Blog, which the release links to. For anyone still clinging to the fantasy that there is some magical separation between Microsoft public relations teams and its bloggers, wake up! There really is none.

Perhaps there shouldn’t be, and that should concern Microsoft’s outside public relations agencies and what their future role will be. People naturally are more interested in other people and what they have to say. Surely a blogger, an identifiable human being, with posted picture and personality, is more believable and memorable than a germane press release.

Apple by Joe WilcoxJun 24, 20093:09 pm

Apple Doesn’t Want Flash on iPhone

Flash should have a place on all mobile handsets, and Adobe is planning to make version 10 available for smartphones. But not iPhone. Now why is that? I’m going to tell you.

First this, ah, news flash. Today, Adobe showed off Flash running on Android-based smartphone HTC Hero. This is a dreamy handset. You want it. You know you do. Hell, I want it, and I recently bought a Nokia N97. While iPhone is all the rave, Android is where the big action is coming. Google gets the mobile-to-cloud applications stack better than any company, even Apple. Flash is part of the story.