Category: Gear

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My Comic-Con 2009 Gear

I spent the last two days at Comic-Con 2009 here in San Diego. I sacrificed Day 1, and not happily, to cover Microsoft’s fiscal fourth-quarter and year-end earnings. Several big Microsoft stories broke on Friday, but I refused to give up another day at Comic-Con; it’s the 40th show. Comic-Con is fun and chaotic. More importantly, for a journalist, people are willing to talk—and why not? They’re playing a role and ready to perform.

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Spotted: Vivienne Tam Netbook

Here are a few things that go oddly together: A Mexican vacationer, Coronado Public Library and designer netbook. This picture tells a story.

Yesterday, I took my daughter over to Coronado High School, where, in other circumstances, she would attend. But we don’t live in Coronado, and San Diego School District is rumored to be resistant to transfers. We’re late trying to get in, too.

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How Does 'Incremental' Define Apple?

I would like to discuss how Apple innovates, which I understand very well. I posted about Apple’s incremental product strategy last September at Apple Watch: “Apple Demands a High Price to Be Cool.”

The pattern is consistent: Apple launches a “one more thing” product with modest hardware features but something else nevertheless killer—something people want. During the launch, Apple CEO Steve Jobs performs his marketing magic, demonstrating how this “one more thing” product will make peoples’ lives better.