I am in storytelling mood—and marketing is all about storytelling in very few words (for the best even tweets are too long). This little ad—taking advantage of Apple’s so called “Death Grip“—is smart storytelling in just so many ways.
I am in storytelling mood—and marketing is all about storytelling in very few words (for the best even tweets are too long). This little ad—taking advantage of Apple’s so called “Death Grip“—is smart storytelling in just so many ways.
[youtube https://www.youtube.com/watch?v=VKIcaejkpD4] Yes, this is the same video Apple showed during its July 16th iPhone 4 media event. Like Song-a-Day man Jonathan Mann, I’m generally satisfied with iPhone 4, despite all the negative press about […]
The iPhone 4 antenna issue is a scar on a beautiful woman. You don’t break up with the woman because of it, you work around it because of her other attributes. She might even put […]
It looks like iPhone 4 might be their Vista, and I’m OK with that. That’s another mantle they’re welcome to take. I actually read that headline last week, and I just sort of had to […]
Since late February, I looked to buy the Leica X1, but the camera is unavailable most everywhere. Steve Huff’s review turned me onto the X1, which, aside for price, is exactly what I have been searching for: A compact digicam with high IQ (image quality). In early March, I got on the Pro Shop for Photographers Leica X1 waiting list and waited and waited. The call came in late June when I was too cash poor; I had to pass on buying one of the two cameras the Leica dealer received that month.
I am not that impressed with iPhone 4’s camera, whether measured by usability or output. The photos are okay, but nothing like what I’m used to getting from a Nokia handset. The iPhone 4 requires […]
Who says that you can’t teach an old dog new tricks or that older people can’t adapt and change? Not me, or at least not any longer. This afternoon, I got the most amazing shock from my father-in-law, who turned 88 in December. He wants to make some changes, by going all 3G wireless.
I got caught up in the U.S. Independence holiday and forgot to post (three days ago) about Jakob Nielsen’s “iPad and Kindle Reading Speeds.” Jakob is a user experience (UX) expert, who has published usability column “Alert Box” since 1995.
In the July 2nd column, he explains about usability testing comparing book reading to Amazon’s Kindle and Apple’s iPad. The results are based on 24 participants.
In late April I purchased the Olympus PEN E-P2 micro four-thirds digital camera. I’m ready to start posting photos after resolving problems with a defective kit lens.
Sometimes the past feels all the more distant.
In November 2003, Jupitermedia held a small event competing with the then massive and now defunct Comdex. As a senior analyst working for the company, I was asked to give presentation: “Evolution of the PC.” The topic is so broad I griped: “Why don’t you just give me a bag of rocks and tell me to hit one of the great lakes.” So much about computing has changed since that presentation, the content seems simply ancient to me.
[youtube https://www.youtube.com/watch?v=GPJSjnizxu4] Storytelling is an art form, but it isn’t solely the purview of artists. Video “Trashed iPhone and iPad!” is good example. The video isn’t the most sophisticated filmmaking, but the story is compelling: […]
Over the weekend, I unexpectedly read New York Times Op-Ed “Mind Over Mass Media,” by Harvard psychology professor Steven Pinker. Professor Pinker rallies for the status quo, argung that “new forms of media have always caused moral panics…but such panics often fail basic reality checks.” He talks of a panic, but I don’t see one. However, there is a new book generating some debate—Nicholas Carr’s The Shallows: What the Internet is Doing to Our Brains. The Op-Ed is rebuttal without reference.