If buzz is the measure of success, Fujifilm X100VI is camera of the year. Reviewers swoon, sales soar, and an order backlog means some people will wait until summer to get one—if not longer. The fixed-lens compact’s predecessor has been hard to come by for ages, in part because of adoption and hype by social media influencers.
The same crowd is gaga for the sixth shooter in the series. For the record, I wouldn’t buy one—and content creator crazies rank as my top reason. I love this series of cameras and owned several of them, starting with the original, X100, back in the ancient year of 2011. I also acquired later variants X100T and X100F. But something about the thing being a fad—and Fuji catering to the clamoring mob—kills the allure.