Category: Tech

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What is Clickbait?

My definition is the authoritative answer. Period. Journalists and their readers debate about what is clickbait, and also linkbait, and whether or not they are the same. They most certainly are not, and neither has a place in responsible journalism.

Both are constructs of the Google free economy—that is giving away valuable content subsidized by online advertising to get high search ranking. Problem: There is too much content, and too much of it alike, for ads to financially support. Excessive ad space means lower page rates and greater competition for advertisers. The shortage encourages even more clickbaiting and linkbaiting, which generate more pointless posts that suck limited advertising from high-value news content. 

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What I sacrifice for iPhone 6

Over the weekend I started to seriously review my photos from Comic-Con 2014. Goddamn, there are some good ones—each and every taken with Nokia Lumia Icon, which is essentially identical to the 930 model reviewed by BetaNews colleague Mark Wilson. He panned the device because of Windows Phone 8.1; I’m in love because of the camera. But sometimes love is lost, and regretted. My sister has the Icon now.

I lug around iPhone 6, which camera by every measure that matters to me is inferior but one—startup shooting speed. Apple’s shooter can’t compete with the Icon. Fanboys will disagree, but, hey, they always will. The difference isn’t fewer megapixels—eight compared to 20—but the intelligence and usability baked into camera and editing app, lens, sensor, and choices the device makes when auto-shooting. 

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A Storyteller Returns (Or So I Hope)

One of my favorite bloggers is photographer Carl Rytterfalk, whose voice silenced several years ago. But in a post overnight (in my time zone) he asks: “Am I back?” That’s a good question, which answer is complicated.

“In February 2013 my life changed dramatically with the early birth of my son who was born with the rare and somewhat difficult chromosome disorder named Trisomy 9 mosaic”, he writes about his absence. “Since William was born I’ve been using Facebook instead of rytterfalk.com and I think it should be the other way around. So I’m trying to convince myself that it’s ok for a while to post more from life and when ready—about photography, too”. 

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The Best Content is Original

A dozen or so times a day, I figuratively puke all over my iPad Air, out of disgust when reading stories that are plagiarism aggregated, rumors that source nothing more original than some blog or would-be news site, or an echo chamber of repetition—news posts repeating the same, unsourced or poorly-sourced allegations. But occasionally, original content shines through, like Josh Lowensohn’s “I used Apple’s AirDrop to troll strangers with photos of space sloths (And it’s been going on for months)” for The Verge.

Josh doesn’t recap another blogger’s experience, by aggregating something original into a shallow repeat. He produces something enthralling, a story told with vigor, drawn from experience. It’s a confessional. About something sneaky. Invasive. Maybe even illegal. But fun, and activity the reader might wish he or she had been clever enough to have imagined or fearless enough to have done. 

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Amazon Echo Is All About You

While professing not to be a geek, sometimes I act like one. This afternoon, I requested an invite to buy Amazon Echo, which promises to bring Star Trek-like responsive computing to the home. The cylindrical device, announced today, is a Bluetooth- and WiFi-enabled streaming speaker that responds to users’ questions. Just say “Alexa” and ask something.  “What’s the weather?” “What is the largest dinosaur?” This is how search information should be, assuming Echo resounds as strongly as Amazon’s product information and demo video claim.

Voice response is exactly what consumers need from a personal device, and many others used every day that pack chips and operating systems. While humans are tool users, for which touch interfaces make sense, the ability to communicate with language sets us apart from all other species. What is more familiar than talking, and expecting response because of it? 

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Why is Tim Cook’s Personal Life News?

My colleague Mark Wilson takes on the task I failed to (but should have) in commentary: “Apple’s Tim Cook is gay—the fact it needs to be announced shows what’s wrong in tech“. The CEO’s admission, in a Bloomberg-Businessweek opinion piece, isn’t surprising. The news media’s overglowing reaction is the shocker, as Mark observes: “Websites have practically fallen over themselves to heap their praise on the announcement”.

What? Are bloggers or reporters afraid they might appear to be homophobic if neglecting to add their voice to the echo chamber? Many news writers called Tim Cook’s announcement courageous. This morning, in chat, I told Mark: “Your response to it is hugely courageous”. He chose not to join the echo chamber and even to risk recriminations for rightly questioning why so much news space was given to Apple’s CEO. 

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An Earnest Discussion About Q3 2014 Mac Sales

My website captures so few comments that I consider turning them off. There is engagement around posts, but the extended storytelling typically takes place somewhere else—primarily on social networks. The interaction, while valuable, provides no context here, where it belongs.

I don’t know where Facebook, Google+, Twitter, or any other social network will be five or 10 years from now. A decade ago, MySpace sizzled with popularity. Now it’s a ghost town. So I feel compelled, and disturbed for the need, to post some comment interactions that take place elsewhere—particularly those where my responses are lengthy. 

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iPad Sales That Go Down Are Mac Sales Going Up

On May 15, 2001, while previewing the first Apple Store to analysts and journalists, then CEO Steve Jobs boasted: “Apple has about 5 percent market share today”, but the remainder “don’t even consider us”. Jobs exaggerated, and not for the first time, seeing as how Mac global share was more like 2 percent.

But the ambition, to use the retail shops to “double our market share”, was achievable. Three years following his death, with 10-percent long ago reached in the United States, something more startling occurred: During calendar Q3 2014, Apple moved into fifth place for global PC shipments, according to IDC. The question is why. 

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Should Journalists Accept Free Travel to Apple Events or Any Others?

This morning, I awoke to a perplexing question in the BetaNews Tips inbox. Reader Mark Bryant shares a story from Medium and asks: “Should Journalists be obliged to declare in their reviews that the company has paid for business class travel to the event and given them free devices?” It’s a goddamn good question given too little attention.

“The True Bendgate: How Apple Bends Reality and Why the Media is Playing Along”, by Richard Gutjahr with German-to-English translation by Elka Sloan, is excellent and informative reading. Medium is good forum for the tale. Richard tells about receiving an invite to last month’s iPhone 6 and 6 Plus launch event, for which he reports Apple paid for transportation.