Category: Tech

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Google: It’s Not About Search

These days, Google seems to be interested in just about everything—portals, search, VoIP, instant messaging, email, photos, blogging, maps, topography, Wi-Fi and NASA, just for starters. Google’s eclectic interests must aggravate Microsoft’s competitive analysis folks. Every week, someone asks me what any part of all this stuff has to do with search. After all, Google is a search company.

I disagree. Google no longer is just a search company, if it ever really was. Search is really a means to an end, and that end is the access to information. Looked at from this perspective, access to information, all of Google’s recent announcements make sense. And combined they foreshadow where the company is going and why Microsoft really should worry about Google. 

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Apple Makes Good

With the tiniest of coaxing, my local Apple retail store replaced my wife’s ailing iPod mini. My daughter and I purchased it when the store grand opened, day before Mother’s Day, 2004. At the time, iPod minis couldn’t be purchased anywhere. But the store had a few in stock for the event.

Battery ran down over time, even though I took great care with the recharging. We’ve owned more than a half dozen iPods in the house; first one with battery problems. Few months back, when my wife eked out about two hours of playback, I took the iPod mini in to the store’s Genius Bar. The good folks there tested the device, which barely passed. Damn. 

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Greed Killed the Trojan Horse

Seems like Apple and music labels are on collision course as iTunes contract renewals approach. Steve Jobs called record labels “greedy“, over alleged plans to move digital downloads to a tiered pricing model. Right now, iTunes buyers pay a 99-cent flat rate for singles, while most albums sell for $9.99. Apple does bundle some singles with music videos for $1.99.

So, I had thought Steve Jobs was being just a wee bit over the top, until a few days later when Warner Music Group CEO Edgar Bronfman Jr. said during an investors conference: “We are selling our songs through iPod, but we don’t have a share of iPod’s revenue. We want to share in those revenue streams” [source Red Herring]. Ah, yeah. 

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Search as the New User Interface

In my next blog post, I plan to write about good design. As prelude, I offer my May 23, 2005, column for Betanews:

In 1984, Apple’s Macintosh introduced the world to the graphical user interface, eventually changing how people interact with computers. The GUI may not have been Apple’s idea—great credit there goes to the folks at Xerox Palo Alto Research Center—but the company did deliver the first meaningful, commercial product.