Engadget features editor Joseph Volpe buries the lede, so I fix it for him by posting over at my new project, Frak That!, headline: “Steve Jobs calls Apple Watch a ‘Joke’“. Oh, the clickbait accusations will fly from some, and the Apple Faithful will fling rotten fruit for my irreverence, but the post fits the site’s core editorial principle of pointing out the absurd—in this case the otherwise lack of original reporting about the Consumer Electronics Show, to which the somewhat oddball Engadget story affronts.
Joseph rises above the CES 2016 public relations cluster-fuck to write something really original. He consulted a “higher source” to get the lowdown on the year ahead in tech: Las Vegas psychics. Brilliant! And it’s something I actually read in all the dribble designed to self-flagellate corporate egos.