Tag: Apple

Apple by Joe WilcoxMay 13, 20094:56 pm

Officethemovie: The Confessional

Yesterday, a seemingly official Microsoft Twitter accounted fooled popular blogs and mainstream news sites to write that Microsoft would introduce a new Zune platform in June. But the account wasn’t from Microsoft.

Allegedly, David Z from Haklab set up the account. I e-mailed Haklab today asking:

I love guerrilla marketing, and know how to recognize it, which is why I didn’t get sucked into the vortex like other bloggers and journalists. But it’s confession time. Who are you really, and what are your objectives? Not that I’m sure I will believe you. But try me. I want to blog on the problem of Twitter and shoddy journalism. You’re the case study.

This afternoon, I got a response. David claims to have exploited a Microsoft mistake—that the Twitter feed from Microsoft’s Office 2010: The Movie Website went to an unclaimed account. So he registered the Twitter account, @officethemovie. My suspicion: There was a typo on the page, and the account should have read: @office2010movie, as it does now.

Apple by Joe WilcoxMay 13, 20094:40 pm

The Problem With Real-Time Journalism

Yesterday’s “@officethemovie” pwning is about the worst example yet of new news media gone wrong. In the quest for clicks—and the feeble ad rates they pay—bloggers and old-time journalists rushed to write about a new Zune platform coming in June. Apple is rumored to be unveiling the new iPhone the same month. Additionally, the E3 gaming expo starts June 2. I guess it all was just too tantalizing for people to check their facts. The source wasn’t Microsoft. But most blogs and news sites reported that it was.

Apple by Joe WilcoxMay 12, 200912:00 pm

Mac Price Cuts Are Inevitable, Says Analyst

If the economy doesn’t force Apple to lower Mac prices, ultra-low voltage processors will. So claims Stephen Baker, NPD’s vice president of industry analysis. Stephen foresees a dramatic sea change coming in late 2009, as ultra-low voltage processors move more into the mainstream laptop market.

Apple by Joe WilcoxMay 4, 20091:56 pm

‘I’m a PC,’ Says My Daughter

Today is moving day for my teenage daughter. She will be switching from a Mac to a PC running Windows 7 Release Candidate. My PC buying experience for her could have been a Microsoft “Laptop Hunters” commercial.

My daughter, who online goes by “Morripopp,” had been using the higher-end aluminum MacBook. I knew she would be giving it up. On Wednesday, April 29, I told Apple that Thursday would be my last day as Microsoft Watch editor; I was joining the ranks of unemployed journalists. On Friday, I got the expected but dreaded e-mail: Apple wanted the MacBook loaner back by May 6.

Apple by Joe WilcoxMay 4, 200912:21 pm

Did Laptop Hunter Sheila Find Treasure?

Microsoft’s newest “Laptop Hunters” commercial, embedded below, is the most ambitious yet and perhaps most misleading. The buyer’s budget is bigger and her laptop criteria slaps Apple where it hurts: Among core constituency of artists, designers and filmmakers.

Apple by Joe WilcoxMar 21, 200810:53 pm

Too Much Safari 3.1 Nonsense

My Tuesday Microsoft Watch post, “Apple’s Windows Invasion” stirred up ridiculous controversy this week. I simply don’t understand the fuss. OK, so Apple Software Update offers up Safari 3.1. Big deal.

The controversy started rather innocently. On Tuesday morning, I took out my daughter’s pink VAIO laptop, which I will soon post for sale on Craiglist. She has returned to using her MacBook purchased on launch day, May 16, 2006. I upgraded the memory to 2GB and swapped the 60GB hard drive for a 250GB replacement, purchased from Mac specialist Crywolf. She’s fed up with Windows Vista, and I’m close to the same emotional state.

Apple by Joe WilcoxJan 23, 200812:00 am

Hit Me Me on My iPhone

[youtube http://www.youtube.com/watch?v=YBu3N8_U4WE] Hip-hopper Pete Miser deserves a hit for this quirky music video that is sure to inflame Apple lawyers. Watch the video before they bury YouTube with take-down notices.

Apple by Joe WilcoxDec 30, 200710:14 pm

You Phone Home, I Hang Up

Tonight, I removed Adobe’s Lightroom 1.3 from my computer. Maybe that makes me part of the so-called “tinfoil” hat crowd. I’m deeply concerned about Adobe collecting information, in apparently disguised fashion, from users of its products.

I don’t buy Adobe’s excuses. Creative Suite 3 isn’t freeware. People buying the software can pay as much as $1,800 (street price), depending on CS3 version. Adobe feels free to mine information from these customers, without even asking their permission? Shame on Adobe. I would remove Acrobat and Flash, if so many Websites didn’t use the software. I’m mad!

Apple by Joe WilcoxDec 9, 20079:00 pm

There’s a Worm in Retail Apple

My wife suggested that I read Washington Post story, “The Elite Apple Corps: A Hundred Million Strong, Every One of Them Cool.” I live in California! I don’t read the Post anymore, which is why I didn’t see it. The story appears in today’s Style section.

Reporter Hank Stuever hits on what’s wrong with the Apple retail stores. They’re too busy, and so they’re no longer fun.

Apple by Joe WilcoxOct 10, 200712:00 am

I’m DRM-free, Baby

Last week I achieved my goal of becoming DRM-free before the end of the year. I have purged all the DRM tracks from my music library and replaced what I could—thanks to the Amazon MP3 […]

Apple by Joe WilcoxAug 5, 20073:07 pm

Fake Steve Jobs is Revealed!

The Secret Diary of Steve Jobs is one acerbic—and hugely popular—Weblog. Also known as Fake Steve Jobs, the author has had quite a following over that last 14 months. There has been a concerted effort to reveal Fake Steve Jobs’ identity. No longer.

In New York Times story, “A Mystery Solved: ‘Fake Steve’ Blogger Comes Clean“, reporter Brad Stone reveals the identity as Daniel Lyons, a senior editor at Forbes. Today, Fake Steves acknowledged, “Damn, I am so busted, yo“.

Living by Joe WilcoxJul 5, 20075:52 pm

What Will Be the Returns?

Today’s New York Times column “An iPhone Changed My Life (Briefly)” hits at the device’s fundamental problem: Hype. There was too much of it—and not really from Apple—that may have over-raised many people’s expectations. The issue Michelle Slatalla raises is one of returns. Will she return her iPhone? She writes, “I have started thinking seriously about returning the $599 phone, despite a 10 percent restocking fee. It hasn’t really changed my life in the ways I’d hoped”.

But she may have started with overly unrealistic expectations, which the runaway hype helped foster. The name includes “phone” for a reason. Apple didn’t promise a device that would cure cancer or feed the starving.