Did you really need to publicly shame the poor guy with his full name and photo? Don’t you think he feels bad enough already? Did that really add anything to the story? You just took […]
Tag: Ethics
Gizmodo Made the ‘Next iPhone’ a Great Story
I have deeply mixed feelings about siding with Apple and not Gizmodo regarding the iPhone prototype the Weblog paid to acquire. After all, as a seasoned journalist, I should strongly advocate no-questions-asked free speech. Instead, last night I blogged for Betanews: “Apple should sue Gizmodo over stolen iPhone prototype“. I had planned to write something here, but Betanews founder Nate Mook asked for a story, which I gladly delivered.
Gene Munster tells a Good Story, But is it Believable?
IApple’s mobile phone business would go the same way as the Mac did in the 1980s and 1990s.
'Walk Away from Your Mortgage'
Morgan Stanley recently decided to stop making payments on five San Francisco office buildings. A Morgan Stanley fund purchased the buildings at the height of the boom, and their value has plunged. Nobody has said […]
The Michael Arrington Matter
There is quite the ethics flap going on over the last 72 hours or so about TechCrunch’s handling of leaked Twitter documents.
Looming questions: Is Michael Arrington wrong to distribute any of the leaked material, which a hacker stole? Is the posting of the documentation unconscionable? Is there journalistic excuse, or justification for it?
Officethemovie: The Confessional
Yesterday, a seemingly official Microsoft Twitter accounted fooled popular blogs and mainstream news sites to write that Microsoft would introduce a new Zune platform in June. But the account wasn’t from Microsoft.
Allegedly, David Z from Haklab set up the account. I e-mailed Haklab today asking:
I love guerrilla marketing, and know how to recognize it, which is why I didn’t get sucked into the vortex like other bloggers and journalists. But it’s confession time. Who are you really, and what are your objectives? Not that I’m sure I will believe you. But try me. I want to blog on the problem of Twitter and shoddy journalism. You’re the case study.
This afternoon, I got a response. David claims to have exploited a Microsoft mistake—that the Twitter feed from Microsoft’s Office 2010: The Movie Website went to an unclaimed account. So he registered the Twitter account, @officethemovie. My suspicion: There was a typo on the page, and the account should have read: @office2010movie, as it does now.
The Problem With Real-Time Journalism
Yesterday’s “@officethemovie” pwning is about the worst example yet of new news media gone wrong. In the quest for clicks—and the feeble ad rates they pay—bloggers and old-time journalists rushed to write about a new Zune platform coming in June. Apple is rumored to be unveiling the new iPhone the same month. Additionally, the E3 gaming expo starts June 2. I guess it all was just too tantalizing for people to check their facts. The source wasn’t Microsoft. But most blogs and news sites reported that it was.
The New Journalism
I had the below IM conversation with Nate Mook of Betanews after posting about PR blogging on my work blog. All times are Pacific (-8 GMT):
Joe says: (3:54:02 PM)
I couldn’t resist: http://www.microsoft-watch.com/content/developer/net_35_sp1_changes_your_expression.html
Nate says: (3:57:30 PM)
Saw that
Nate says: (3:57:31 PM)
Good post
Nate says: (3:57:40 PM)
I’ve been thinking the same thing recently
Joe says: (3:57:47 PM)
I’m really bugged about this.
Joe says: (3:57:52 PM)
Ah, good for you.
An Amoral Imperative
A confession, long time coming—or perhaps just explanation—about recent professional changes. Until November 2006, I was a market research analyst covering Microsoft and had been since May 2003. I left the analyst position and returned to journalism for many reasons.
Employers MySpace, Too
Graduates are hitting the job market and New York Times has a warning: Nothing public you post online is private, and potential employers are scouring your Facebook, MySpace or Xanga to see who you really are.
No Finder Keeper
My daughter and I fled the house today, down the road to the 7-Eleven. My wife had gone out for the afternoon—and left to fend for our own lunch, we opted for convenience. My daughter got a turkey and cheese sub, while I went for a burrito. But on the way to the convenience store, there was adventure: A lost cell phone.
As we cut across a parking lot towards the 7-Eleven, I spotted a clamshell on the pavement. Well, well, finder’s keepers? Not in my family. Lost is returned. We hoofed over to the building adjacent to the parking lot, asking if someone had lost a cell phone. The folks inside weren’t exactly helpful. I called myself using the lost phone, hoping to get some caller ID. None, except a number with 206 area code, which I recognized as Washington State.
Where Old News is the Only News
On Friday, a good friend asked me to look at a news story about Apple legal sending an unwelcome letter to an eight year-old girl. The letter basically told her to get lost. Apparently, the third grader had sent a letter to Apple CEO Steve Jobs suggesting a new feature for iPods: Lyrics viewing. She got her response, not from Steve but an Apple lawyer, about three months later. Turns out that Apple has a policy against taking unsolicited ideas, which the letter clearly stated.
The news story focused on the little girl’s hurt feelings and Apple’s slap-in-the-face response. Earth to Apple: Lawyers=bad PR. Always. But the response was lame for another reason: The feature already is available on iPods. It’s just not well publicized.