Tag: Journalism

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News Gatherers, don’t violate ‘The Prime Directive’

There is a very good reason why in my book Responsible Reporting: Field Guide for Bloggers, Journalists, and Other Online News Gatherers that I identify The Prime Directive (yeah, like “Star Trek”): “Write what you know to be true in the moment”. Last night, one of my BetaNews colleagues violated this sacrosanct rule. I berated him privately, now publicly.

The story: “New Mozilla CEO is allegedly anti-gay marriage—Firefox developers boycott“. Had someone consulted me, the story wouldn’t have run (and the reporter did try to reach me). The problem is fundamentally one of sourcing. Four years ago, in post “The Difference between Blogging and Journalism“, I laid out the fundamental sourcing philosophy behind The Prime Directive. Excerpt:

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Pop Trial Balloons, Don’t Float Them

During Amazon’s fourth quarter 2013 earnings conference call, on Jan. 30, 2014, CFO Tom Szkutak said something surprising: “With the increased cost of fuel and transportation as well as the increased usage among Prime members we’re considering increasing the price of Prime between $20 to $40 in the U.S”. The retailer revealed the actual price increase three days ago, effective March 20.

That tip-off is excellent example about the ways companies float trial balloons and how the news media distributes them. Merriam-Webster dictionary defines trial balloon as “a project or scheme tentatively announced in order to test public opinion”. The Wikipedia definition, which “needs additional citations” fits with my own: “A trial balloon is information sent out to the media in order to observe the reaction of an audience”.

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Remember, Everybody Lies

Posting today, JR Raphael review “In depth: What Asus’s $179 Chromebox is actually like to use” is excellent cautionary tale in responsible reporting. Companies exert as much influence as they can get away with when interacting with product reviewers, who should always expect trickery.

The Chromebox supposedly ships with 2GB of RAM, which in my testing is really insufficient for Chrome OS. Users can make-do with so little, but many will want more. Asus gives where it shouldn’t.

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Hello, Responsible Reporting

Today, the ebook formally known as Be a Better Blogger published to Amazon, Google, and Smashwords ebook stores. Title—drum roll, please—Responsible Reporting: Field Guide for Bloggers, Journalists, and Other Online News Gatherers.

As explained in post “Bye, Bye, Be a Better Blogger“, I launched a 28-day crowdfunding campaign to raise enough money to spend two months researching and writing the book. But the campaign lost money and wasted valuable time. You can always get more money, but time is a commodity never regained.

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Mob Journalism shouldn’t take away an Olympic Gold Medal

As I write, 1.7 million people have signed a Change.org petition to: “Open investigation into judging decisions of Women’s Figure Skating and demand rejudgement at the Sochi Olympics”. The signatories and the news media’s response to them is classic example of “Mob Journalism”, a term first used on this blog in April 2010.

I coined Mob Journalism, or thought so four years ago, to define a populist response that is a social media byproduct. Services like Change.org, Facebook, Twitter, and others with online reach, enable the mob (referring to the masses not the mafia) to have a much louder voice. That’s quickly, too, unlike letter-writing campaigns used by protesters of earlier eras. Rapid response benefits societies, as explained in June 2009 analysis “Iran and the Internet Democracy“. The news media’s response is another matter.

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A Tale of Two Press Releases

As my Be a Better Blogger book crowfdunding campaign winds down, I will document steps taken to achieve the goal, which with eight days to go looks less likely by the hour.

On February 17, I hired a consultant, to offer guidance, do social media shoutouts, and reach out to bloggers and journalists, which includes distributing a press release. I rewrote the PR, nearly 80 percent. I present both versions for your review.

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The Sure Sign of Advocacy Journalism

AppleInsider story “Google has fooled the media and markets, but hasn’t bested Tim Cook’s Apple” is superb example of advocacy journalism. Writer Daniel Eran Dilger is an unabashed Apple apologist, one who has skewered me more than once at his site Roughly Drafted, and AI. As I expressed last week, using Apple as example, there absolutely is a place for this kind of journalism.

Because bias is inevitable. Objectivity is a myth. Point of view limits everyone. Your vantage point, whether visual, cultural, biological, logistical, or whatever other “ical” applied, shapes how and what you write about.

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The Case for Advocacy Journalism

Judging by Philip Elmer-DeWitt’s Google+ posts, he is a nobody—less than 500 Circles and virtually no comments. Reality is something else: Philip is a respected reporter responsible for the Apple 2.0 blog. Googlism is primary reason, I believe, for the response—or lack of it. The social network attracts Google fanboys and abhors others. There isn’t much audience for him on Plus.

But over on the Fortune website, Philip’s following is clear, judging by comments to his frequent posts. He falls into the “advocacy journalism” category. Philip writes for an Apple audience and often, but by no means always, favorably about the fruit-logo company.

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You Live in the Present, Write That Way

If you want your writing to impact, be present. Past tense weakens the narrative and deadens the emotional connection with readers.

Present tense is a weapon, which use raises body counts. Over at the BetaNews, some commenters consistently accuse me of being an overly-emotional writer. I cock my head and laugh, because just the opposite is true. Ambivalence is my feeling about 95 percent of stories, if not more. But accusations persist that I am a killer. For sure—of past tense.