Tag: laptop

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What Happened to the Apple New Product Lovefest?

I typically don’t pull together review roundups, but bloggers and journalists with early access to Apple Watch and 12-inch MacBook beat the products senseless. Not even Wall Street Journal gives glowing look at the laptop; the pummeling is among the most brutal. Meanwhile, The Verge repeatedly gut-punches the smartwatch. Two themes rise from the many reviews, even those trying to cover up pooh with perfume: The devices are beautiful, but performance is a lumbering beast.

Welcome to the Tim Cook and Jony Ive era of putting form before function, and to a fault. Apple’s CEO and design chief may not be the dynamic duo shareholders hoped for. The first truly new products to emerge under Cook’s stewardship receive a collective meh, which should scare any intelligent buyer witless. Because if the past means anything, the carefully chosen coven of early reviewers embrace newfangled Apple things like the Devil clings to sinners. But not this week.