Microsoft employee evangelist Heather Hamilton is my darling today (Please don’t tell my wife!). She writes quite convincingly that “Sometimes, when something looks like a fizzy scoop, it totally isn’t.” Heather responds to a weird story circulating the blogs—soda cans marketing Bing to Microsoft employees. Anyone who works for Microsoft or has visited the campus should know there are fridges on every floor (or there sure seem to be) filled with soda and other beverages. Microsoft coolers pack a better selection than my local 7-Eleven, and for better price: Free. I’ve seen product branded cans in the coolers before, but hadn’t thought much of them. Branded gear of every shape and size can be found at most consumer companies.
Tag: Marketing
Simply Great MSN.ca Ad
One of my favorite blogs is the Canadian Design Resource. I’m a sucker for good design, and I am pseudo Canadian. It’s one of the few blogs I really look forward to finding updates in my RSS feeds. Today, a post for MSN Canada caught my attention.
'I'm a PC, and More Happy Is Coming'
Kylie is back! Everyone’s favorite Windows Photo Gallery youngster pushes Windows 7. (Say, is she a first grader now?) Kylie kicks off what the YouTube version of the commercial calls the “Good News” advertising campaign.
Have Fun, But Don’t Break Windows During Microsoft’s House Party
Microsoft’s Windows 7 House Party—like it’s oh-so new, or silly. Microsoft isn’t running the events or broader marketing but outsourcing them through service House Party, which launched in 2005. House Party’s oldest, archived event is Nickelodeon’s AVATAR launch, more than three-and-a-half years ago. What bugs me about the blogs and news stories is lack of context.
Laptop Hunter Sheila's First Post-Hunt Big Project
Say, do you remember Sheila Dvorak? The filmmaker who bought an HP HDX 16t, in one of those Microsoft “Laptop Hunters” commercials? The stereotypical filmmaker uses a Mac, running Apple’s Final Cut Studio. But not Sheila. She’s completed her first project using the HDX 16t.
No Thanks: Full-Screen iPhone Ads
Look what popped up on my iPhone 3GS while reading a New York Times story. A full-screen advertisement. I would rather skip the ads and pay the Times, say, five bucks a month for content. […]
Microsoft treats Razorfish like Fishbait
Is there some relationship between razorfish and stingrays? About the time I started to blog about Microsoft selling digital ad agency Razorfish to Publicis Groupe, a phone call came that a stingray had stung my daughter. So I raced north to Del Mar beach, where the wonderful lifeguards cared for my wounded 15 year-old. We’re back home, and I am, finally, ready to offer my intrusive opinion about Microsoft’s sale.
American Apparel Displays What?
I am a sucker for good marketing, often stopping to gawk at store display windows. Marketing displays, especially store windows, are art forms. The best combine things that seemingly go oddly together.
How Does 'Incremental' Define Apple?
I would like to discuss how Apple innovates, which I understand very well. I posted about Apple’s incremental product strategy last September at Apple Watch: “Apple Demands a High Price to Be Cool.”
The pattern is consistent: Apple launches a “one more thing” product with modest hardware features but something else nevertheless killer—something people want. During the launch, Apple CEO Steve Jobs performs his marketing magic, demonstrating how this “one more thing” product will make peoples’ lives better.
Is There Anybody Hohm?
My reaction to Microsoft Hohm is mixed. The branding and marketing are quite clever, and that’s yet another welcome change. More fundamentally, Hohm is yet another example of Microsoft chasing Google’s tail. Maybe Microsoft should conserve some energy by taking a shorter path rather than tagging behind the weaving Google.
What Has Search Overload Done to Us?
Whoa, the fourth Bing commercial is simply outstanding. Microsoft CEO Steve Ballmer shouldn’t feel bad about approving that $80 million to $100 million marketing budget. He’s getting good value for the money spent.
The Keyword to Microsoft’s Search Success
Too many people are wasting too much energy writing about the name for Microsoft’s new search engine—assuming there is going to be one, rather than made-over Windows Live Search. Kumo, Crapo, Frapo, Wacko—who cares? Microsoft could rebrand search Bill Gates, Steve Ballmer, Bozo the Clown or the Muffin Man. Right now, the name shouldn’t matter to anyone, nor will it make much difference against Google’s dominance. Microsoft must fundamentally change how search works.