During visiting hours at a hospital in Encinitas, Calif., today, I needed to access a file from Google Drive that refused to open. I wondered if Internet bandwidth could be culprit, so out came the […]
Trendsetter Apple has done it again! Just when you thought there was no innovation left in the smartphone market, CEO Tim Cook delivers the wildly price-disruptive iPhone XS Max 512GB for heart-stopping $1,449. Smartphones simply don’t cost this much. What other company would stoop so low by reaching so high? This thing is a monster with its 6.5-inch (nearly) edge-to-edge display; 2688 x 1242 resolution at 458 pixels per inch (less than Google Pixel 2 XL at 2880 x 1440 and 538 ppi); and dual-SIM support (so telemarketers can ring more often on two numbers).
For anyone whose hands aren’t too small to hold the new thang, iPhone XS Max is sure to draw maximum attention, letting all the little people know just how big deal you are. Praise be Mr. Cook. Only the privileged can afford this beautiful, beastly slab, short of taking out a second mortgage or cashing in their 401K.
Earlier today, I needed to get Skype onto my iPhone X to receive an overseas call. So I hauled over to the App Store, like any sensible iOS user would do. I was shocked—absolutely floored—to see an advert for Google Duo taking up about half the screen, and appearing above Skype.
You got to ask how many people end up downloading the upper one instead. I don’t often go to the App Store and wonder: How long has been this kind of aggressive placement? Looks like since the recent redesign.
I don’t want to start an argument about politics. My sentiment this lovely day derives from what the incoming White House is, not what so many people here in California want it to be. I wonder: If Google bought Motorola during a Trump presidency, rather than Obama regime, would later sale to Lenovo be allowed or closing of the Texas phone-assembly factory about 18 months after opening?
The question arises from a pique of sadness as I look at the FedEx tracking information for two Motorola phones purchased directly from Lenovo. City of origin: Wuhan, China. My last Moto came from the Lone Star State, here in the USA. I pine for what might have been, remembering my excitement about Google’s $12.5 billion Motorola Mobility acquisition, in August 2011. My opinion expressed then remains: “The acquisition is bold for its risks, which are no less great than the benefits”. I was no fan of the later sale to Lenovo.
January 2010. Briefly, my attention turns away from rumors about an Apple tablet (true) and (then) Microsoft CEO Steve Ballmer’s Consumer Electronics Show keynote. On this fifth day of the new decade, Google debuts a new smartphone. I see the launch as a watershed event—and order Nexus One for myself. Made by HTC, but codesigned by Google and carrying its brand, the self-described, so-called “superphone” is the stone that later sets off an Android avalanche sweeping across the planet.
Things that matter about the N1:
- Google sells it direct, unlocked, with no contract required
- Voice interaction is as important as, if not more than, touch
- Operating system and core features tightly tie to Google search
- Hardware is a baseline reference design for manufacturing partners
- Platform provides software developers the foundation for making Android apps
Some advice for HTC and other mobile device makers: You need to adapt your PR strategy to the modern web. Seeding devices to so-called professional reviewers is a lose-lose strategy. There you should take cues from Motorola, which marketing strategy, while by no means perfect, depends more on the many rather than the few.
Today, as expected, the HTC One M9 launched on Mobile World Congress Day 0. I am struck by two early reviews, which couldn’t be more different in their assessment—and one surely is quite damaging to perceptions about the smartphone: “HTC One M9 hands-on: Improved craftsmanship, camera, and HTC Sense are compelling” by Matthew Miller for ZDNet and “HTC’s One M9 is the world’s most beautiful disappointment” by Vlad Savov for The Verge. Matt had the device for a day and Vlad for a week. Neither narrative is ideal for HTC, although ZDNet’s is closer to identifying benefits that matter, as opposed to The Verge highlighting features that aren’t.
Three weeks ago, at BetaNews, I asked “What tech changed your life in 2014?” Readers answered there and on Google+. As the new year starts, I wonder what will make all our lives better. Apple Watch? I doubt it. Shake me awake from the nightmare if the wearable isn’t the most successful flop of 2015. Windows 10? Skipping nine is a good sign, but is giving users more of what they don’t want to let go life changing? Eh, no.
At the precipice of looking ahead, this is a last look behind. Once Consumer Electronics Show leaks and early announcements rush the InterWebs, all eyes will turn forward—blind to what many people have, focusing on what they want instead. That’s because “aspiration” is the defining word of the technology era, and the promise if you buy newfangled This or That your life will be better for it. Sometimes the promise is true, but too often not, which is why I asked the important question three weeks ago.
My wife let me buy her a geek toy last month, as a birthday present. She had busted the back on her aging Sony Ericssion W810 cell phone, and she needed a new digital camera. Why not get a phone and camera in one device?