Today’s Google Nexus One launch is as game changing as Apple’s June 2007 release of the iPhone. Perhaps, Nexus One is more important, although judging from blogs and tweets, geekdom doesn’t yet get it. Apple supercharged the smartphone category with a more natural user interface. Suddenly, there was a new way to interact with a mobile phone that was seemingly magical. Today, Google turned on the superpowers, by finally starting to integrate cloud services into its mobile platform in a hugely useful way. Additionally, Google is transcending the limitations of one natural user interface by extending the capabilities of another.
With Nexus One and Android 2.1, Google is doing what Microsoft failed to with its March 2007 Tellme acquisition: Offer a more natural mobile phone user interface. Voice should have been it, but Microsoft failed to bring the technology to Windows Mobile in a big way. By comparison, Google has been hot on voice search, which promises to be much better on Nexus One and other handsets running Android 2.1. Google is extending voice search to other services, which just last week I blogged the information giant should be doing.