Tag: PEN E-P2

Apple by Joe WilcoxMay 19, 202110:19 pm

Where Will Apple Store Go Next?

I should write a long missive about Apple Store’s 20th anniversary. But my essay from five years ago today serves up the core information. Please read that one for my reflection on the grand opening and what then CEO Steve Jobs meant the retail operation to be and what it actually became.

More significant than being a singular event, Apple Store’s opening represented one of four risks taken in 2001 by the fruit-logo company during a devastating recession. While competitors massively pulled back, such as Gateway shuttering stores, Apple made investments that culminated in release of the first iPhone six years later. Besides retail: iTunes (January); Mac OS X (March); iPod (October). From them evolved the logistics and manufacturing infrastructure, research and development, sales, services, and software that culminated in the smartphone that transformed Apple from a struggling PC company into a tech titan.

Photo by Joe WilcoxApr 20, 20218:31 pm

Day of the Dead Rabbits

Rushing out the door, on April 18, 2021, lugging Leica Q2 Monochrom, I stopped: suddenly seemed that our resin rabbits would look quite good in black and white. Hence the Featured Image. Vitals, aperture manually set: f/4, ISO 640, 1/125 sec, 28mm; 6:49 p.m. PDT.

On Halloween 2019, my wife repainted them in her version of a Day of the Dead motif. The cobwebs collected about them add ambience to the photo. Don’t you think? They are supposed to be creatures of the, ah, nice netherworld. Our bunnies were good and would never go to Hell. But they might stand guard.

Photo by Joe WilcoxJul 3, 20104:44 am

IKEA Kitty

In late April I purchased the Olympus PEN E-P2 micro four-thirds digital camera. I’m ready to start posting photos after resolving problems with a defective kit lens.