Tag: retailers

Amazon by Joe WilcoxFeb 4, 201612:06 am

From Amazon’s Bookstore Risk Can Come Great Rewards

There is collective head-scratching across the InterWebs about a Wall Street Journal report that Amazon will open as many as 300, or even 400, stores selling books. The company’s massive success selling ebooks and the cost and selection advantages of warehousing their physical counterparts make the concept seem nonsensical. I contend that it’s brilliant.

Amazon is in process of expanding online services into the purview of local retail, which biggest competitive advantage is immediacy. In conjunction with the $99-per-year Prime program, the online retailer offers faster shipping; same day, and within hours, in some locales. The company increasingly contracts its own carriers, as well. Immediacy requires presence. What better location than a bookstore that also warehouses other goods and provides customer service operations? That’s all without considering the branding opportunities, which, as Apple Store demonstrates, can be huge.

Living by Joe WilcoxOct 26, 20158:04 pm

#OptOutside is Brilliant Marketing

Well, Hell, I just spotted an email sent by REI three hours ago, and I am having a “Miracle on 34th Street” moment. It’s like Macy’s Santa sending customers to Gimbels. The outdoor clothier and gear retailer will close for the biggest shopping day of the year. While other sellers countdown to sales, REI ticks time until doors closed.

Marketing tagline: #OptOutside. And there is a website, to socially share and join the community going outdoors rather than inside the concrete jungle of rabid, frothing sales seekers. You know the breed. They’ll attack anyone and anything—no prey is too large—to save two bits on a dollar. They roam in vast herds of destruction across the retail prairies the day after Thanksgiving. They are vicious, vindictive creatures. REI is right to free employees from serving them, or customers encountering these beasts drawn to discounts like they were pheromones of heat.

Money by Joe WilcoxDec 9, 20149:21 am

What Next? Price Negotiations at Walmart Checkout?

One Geico Insurance commercial claims that “auctioneers make bad grocery clerks“. Strange if bidding is soon the norm in big-brand retail, but one-on-one. Today, Amazon announced something surprising: “Make Me an Offer“, where buyers can negotiate prices with sellers. I do not jest. Seriously. As if Amazon prices aren’t insanely low enough.

The web retailing giant claims 150,000 items in the program, which isn’t about auctions, since all negotiations are solely between buyer and seller. From my quick review, Amazon chooses wisely. The majority of items I see are those where pricing could be, perhaps should be, considered more arbitrary, like artwork, memorabilia, and other collectibles.

Living by Joe WilcoxAug 27, 20105:20 am

The Imperfectly-Priced Perfect Butt Boyfriend Sweatpants

Have you ever heard of a “test” store? I hadn’t until yesterday (Aug. 25, 2010). Abercrombie & Fitch supposedly has one in downtown San Diego. Shopping there meant spending 20 percent more on a pair of sweatpants for my daughter than at another store a few miles away.

Living by Joe WilcoxMar 13, 20076:02 pm

In the Waiting Line

Some things are just too weird for rational definition or explanation. Tonight, my daughter had the most unusual and upsetting experience while waiting in line at the local Old Navy.

We went to the store looking for blue jeans. My daughter, who is 12, said she needed a new pair. After trying on a few pairs, she picked out faded jeans. But tween angst led us out of the Old Navy to the Aeropstale, where she tried on a pair of size 00R. Size zero zero? They fit, but she decided on the Old Navy jeans. I gave her money to buy the pants, and we separated so that I could grab some cherry turnovers from the Arby’s.