Category: Aspiration

Living by Joe WilcoxOct 26, 20158:04 pm

#OptOutside is Brilliant Marketing

Well, Hell, I just spotted an email sent by REI three hours ago, and I am having a “Miracle on 34th Street” moment. It’s like Macy’s Santa sending customers to Gimbels. The outdoor clothier and gear retailer will close for the biggest shopping day of the year. While other sellers countdown to sales, REI ticks time until doors closed.

Marketing tagline: #OptOutside. And there is a website, to socially share and join the community going outdoors rather than inside the concrete jungle of rabid, frothing sales seekers. You know the breed. They’ll attack anyone and anything—no prey is too large—to save two bits on a dollar. They roam in vast herds of destruction across the retail prairies the day after Thanksgiving. They are vicious, vindictive creatures. REI is right to free employees from serving them, or customers encountering these beasts drawn to discounts like they were pheromones of heat.

Photo by Joe WilcoxOct 22, 201510:21 pm

Bump Art

Sometimes I am shocked to find myself out of touch with popular culture—and that’s a terrible admission living in Southern California, where pronounced body art can be seen everywhere. Yet, not until yesterday’s Flickr Blog post “Belly Paining” and link to small gallery of photos had I ever seen such a thing.

Yeah, my wife and I are middle-aged parents with a daughter in college—removed from immediate contact with expectant-mother lifestyle. Nevertheless, how in the land of tattoos could I miss something so interesting, creative, and personally expressive? What a wonderful way to celebrate the joys (and hardships) of pregnancy.

Photo by Joe WilcoxOct 16, 20156:38 am

Flickr a Day 289: ‘Neglected’

Okay, camera geeks, this one is for you. “My beloved Yashica Mat 124G”, Vu Bui describes, “that I have completely neglected”. Hence the self-title. He used one of my fav mirrorless digicams, the Fujifilm X100, […]

Critters by Joe WilcoxOct 15, 20156:01 am

Eight Years Later

On this day in 2007, the small Wilcox clan relocated to San Diego—to be closer to my father-in-law, who turns 94 in about two months. We sacrificed much, and gained some, too, by leaving the Washington, D.C area. Daisy, as seen in one of her last romps in our backyard, is among the many things precious we left behind. I still miss that rabbit, which surely has exhausted her lifespan by now.

If I could redo any part of my life, we would stay somewhere around Washington and never move out West. The community left there, we never really regained here. My daughter’s burgeoning ice skating career collapsed with the loss of coach and friends. While she found other mates at San Diego High School and San Diego State University, she left behind more—as did my wife Annie and I.

Society by Joe WilcoxOct 5, 20159:15 pm

Where No Values Have Gone Before

For more than two weeks I have kept open in a browser tab essay “How Star Trek Explains the Decline of Liberalism” by Timothy Sandefur. Someone shared the story in one of my social feeds in mid-September—and apologies for not recalling whom. I don’t agree with the title, set against the writing, but I do largely agree with the analysis about Star Trek’s reflection of our society over the course of 50 years.

I loved the original series, which aired in 1966. Much as I liked, and even imitated Spock, Kirk’s bravado and moralism rapt my attention. He acted rather than hesitated. Meanwhile, series creator Gene Roddenberry and his producers, directors, and writers used the storytelling as metaphors and allegories commenting on American society and its values. I aspired to be like James Tiberius Kirk: Do the right thing, for the greater good of all, regardless the risk.

Living by Joe WilcoxAug 23, 20153:55 pm

Freedom on a Train

As someone who relishes the idea of a more nomadic lifestyle, I totally get Leonie Müller’s taking up residence on trains. Right, she lives on the rails rather than pays rent. She writes about her experiences, […]

Photo by Joe WilcoxAug 19, 20156:57 am

Flickr a Day 231: ‘The Courage Wall’

First looking at the photostream of Dan Reed, I puzzled over the perspective and subjects, which are unlike anything else yet featured in this series. He shoots streets, buildings, and such from vantage points that are atypical. Then I read his bio. He’s an architect and city planner. Dan looks at things with a dramatically different eye than I would; he sees things in another context that is refreshing and revealing.

Dan shares his insights at blog “Just Up the Pike“, which refers to Maryland Route 29, or Columbia Pike. Our daughter was born when we lived off 29, just outside Silver Spring, which is Dan’s hometown.

Living by Joe WilcoxAug 8, 20155:14 pm

Protesting Greenpeace?

The weather is perfect here in San Diego—what my wife and I call a Maine Day: 22 degrees Celsius and breezy. We hauled off to Ocean Beach, where navigating people busking or begging for money takes almost as much talent as negotiating a kayak through rocky rapids. Sure enough, I looked left and missed the approaching, friendly fundraiser from the right. Smack!

The singing circle of happy people distracted me. Oh no! Greenpeace? Again? Just cut an artery why don’t they and bleed me? But this dude—the one holding the yellow sign—had a different pitch. Greenpeace hires for two-week jaunts, he claimed, and those who don’t meet their quotas are dismissed from service. There be women with kids about to lose their livelihood. Yikes! The small cadre raised money against Greenpeace.

Critters by Joe WilcoxJul 21, 201512:46 am

Before You Buy an Indoor Cat House…

Neko wants you to know that spending $3.99 for an IKEA laundry mesh is more than enough. He and Cali play raucously inside their meshes. Well—he does. She’s smitten with the $1 moving box we bought for […]

Living by Joe WilcoxJul 17, 201511:37 am

Night at the Park

Sometimes San Diego delights most unexpectedly. Yesterday, I entered an alternate universe—a lovely neighborhood that could have been from a 1980s Steven Spielberg movie. Kids played everywhere. Freely. The clang of metal baseball bats rang out from the park, where parents cheered and encouraged their middle-school players. Pretty homes, none too different from another, lined clean streets, from which the sound of playing children created intoxicating atmosphere.

My journey started with a request: Provide transportation to the Rebelution and Sublime concert at the Sleep Train Amphitheater. My soon-to-be 21 year-old daughter asks for rides so infrequently now, I couldn’t refuse. But given heavy traffic around the venue, 27-km distance drive, and her plan to return in two hours or so, I figured to stay in Chula Vista rather than roundtrip. But where to hang out—from the commercial-property isolated locale?

Photo by Joe WilcoxJul 17, 20157:16 am

Flickr a Day 198: ‘Folklore and Youth’

Nothing produces a portrait like a prime lens in competent hands. Marjan Lazarevski shot today’s selection on May 27, 2013, using Canon EOS 600D and EF 50mm f/1.8 II. Vitals: f/2, ISO 800, 1/500 sec. But self-titled “Folklore and Youth” takes the Day as much for the contextual storytelling around it.

Based in Skopje, Macedonia, Marjan often captures moments that illuminate local culture. “Macedonian national costumes are part of the material culture of the Macedonian people and they are important branch of the Macedonian folk art”, he says.

Living by Joe WilcoxJul 15, 201511:11 am

Comic-Con House of Worship

I lied, but didn’t mean to. Turns out that my “Final SDCC 2015 Reflection” isn’t. I have another. Whether or not you believe in the existence of God, or some kind of deliberate creator, ponder this observation: Comic-Con, more than any other gathering, reveals how much human beings need to worship. Some evolutionist might argue that such innate genetic trait leads us to manufacture deities and religion. God believers could point to the fallen human condition and idolatry replacing pure faith.

Whether you accept either, neither, or something else, nevertheless ponder what San Diego Comic-Con and events like it represents: People gather to worship what or whom they see as being greater than themselves—fictional superheroes, artists who create them, writers who tell their stories, actors who portray them, and directors, producers, showrunners and others who bring them to film and to video.