I want to take a look at just one of the ways Apple, with its puny computer marketshare, out-markets Microsoft. It’s all in the presentation.
Gander at these two websites: Apple’s iLife `04 and Microsoft’s Plus! Digital Media Edition. Each site hawks the respective company’s digital media suite. But, Apple does a much better job making its product enticing. [Update: 10/2009: Links removed because the original websites are gone.]
Mac users are singing a happy tune today, following news that HP would redistribute iTunes and the iPod music player. Or are they?
The deal makes plenty of sense for Apple. As one of the top two PC manufacturers, HP would help proliferate Apple’s Fairplay digital rights management (DRM)-wrapped Advanced Audio Coding (AAC) music files, further adoption of the iTunes music player and presumably lead to more sales of iPod.
Yesterday, news that RIAA lawsuits had cut down file trading broke big headlines. But, I wonder. I’ve been experimenting with most major legal music stores—iTunes, MusicMatch, Napster, and Rhapsody—and wonder how much impact they have […]
Ten years ago this month, I bought my first home PC from a friend who built them for a living. Months earlier, I had read a story in what was then called Washington Journalism Review about the coming age of digital journalism. Few people had heard of the World Wide Web when the article published, but San Jose Mercury News and other publications had started appearing on America Online and CompuServe.
That first computer was a whooper for its day: 486 processor, 8MB of RAM, 120GB hard drive, and Windows 3.11. The builder included WordPerfect 6, which was so buggy, I picked up the competitive Word 6 upgrade from my local Staples. My current cell phone, which also runs a version of Windows, has more power, storage, and memory than that first PC.
Longhorn evangelist Robert Scoble has posted the roaringly insightful blog, “Why Do Bloggers Prefer Macs?” Apparently, Macs have big presence at blogging conventions. I’d like to add another reason: Microsoft doesn’t make blogging software. By […]
Apple CEO Steve Jobs didn’t come out with a Windows version of iTunes as I had hoped. But that’s something the company can add later on, after people really interested in music buy Macs and […]
Apple is expected to launch a new online music service on April 28, 2003, that will work with a new version of the company’s iTunes digital music software. Rumors are buzzing loader than a ruptured hornet’s nest about the service. Most people believe Apple will make the new service available for Macs only. But I can’t imagine Apple CEO Steve Jobs is that dumb. If he’s smart, he’ll release an iTunes version for Windows and make a bold move into the digital media market.
Apple has been itching to get PC users switching.
In fact the company has big plans, starting with bringing PCs into the 30-plus Apple retail stores for byte-to-byte showdowns with Macs. Hell, reliable sources tell me Apple is seriously considering bringing Dell Computer models into the stores. I got to chuckle. On the way to my local Apple Store on June 16, 2002, some guy with Maryland vanity plates spelling out “Dell” pulled in front of me on Connecticut Ave.
My shopping experience at the Apple Store ended with a bang fit for anyone considering dumping a PC for a Mac. I got flagged for an exit poll about store satisfaction that clearly had potential PC switchers in mind. I practically gave the sweet old lady conducting the survey heart failure when I refused the 10 bucks, because it was a check instead of cash. “But the checks are perfectly good”, she defended. Bless her heart for starting to chase me down the corridor outside the store waving the check in her hand. No thanks, dear.
I recently nearly canceled my subscription to all my Ziff-Davis publications—and I still may. My disgust with the outrageous favoritism toward Microsoft had been brewing for months. I read news reports and reviews no one short of Microsoft’s flagship PR firm, Waggener Edstrom, could be spinning. Editors, rather than doing their jobs, were printing the gospel according to marketers holed up in a Redmond, Wash. closet.
The final straw was a July PC Computing article titled, “Office 97 vs. The World”. There contributors Leslie Ayers, Peter Deegan, Lee Hudspeth, T.J. Lee, Woody Leonhard, and Eileen Wharmby explained why Microsoft’s newest rendition of its productivity suite replaced virtually all other business programs.