Anywhere from two to three times a week, Cox sends offers to join Flex Watch, which would add $19.99 to my $59.99 Internet service. The cable company guarantees the price for 12 months—no contract—and would provide HD set-top box with access to local networks and some premium, subscription channels. Last year’s offer: HBO and Starz. Last month’s adds Encore. This week, Cox sweetens by tempting with Cinemax and Flix for just $5 more.
The HD box and local channel access doesn’t tempt the slightest. Cox would have to rewire our setup to enable access from the living room, but I’m a believer in the “If it ain’t broke don’t fix it” approach to networking. I’ve got 120Mbps Internet pumping down to the bedroom, where there is no TV, and don’t want to risk mucking up what we’ve got. But I am tempted to pay $19.99, or $24.99, for the subscription channels and stream to the tellie content in their apps—which I find offer better experience and more options. But does that cross the line? Is it still cord-cutting?