I feel the generational gap, after spotting my first FlixBus this afternoon. Half-decade ago, I would have written about the company’s start and followed its progress—like so many other wannabe tech and social-behavior disruptors seeking to win over Millennial minds and money.
Bright, bold green and orange buses, mobile app to schedule or pay, on-board Wi-Fi, and budget-friendly pricing scream cool, cost-consciousness for the connected generation—among which car ownership is more Scarlet Letter than merit badge of adulthood.