For weeks, I’ve been meaning to post something about my minimalistic home office. Today, jkOnTheRun’s James Kendrick posted on his “clean minimalistic office,” which got me off my procrastinating butt.
I’ve worked out of a home office for more than a decade. People don’t ask as much about it as they did in 1999, when many fewer people worked remotely. But when there are questions, the first usually is: “How do you keep from getting distracted? You know, watching TV and stuff?”
Late Friday, I started using Nokia’s hot new smartphone, the highly-anticipated N97. My first impression is “WOW.” This is the cell phone—eh, smartphone—I always wanted.
Historically, early technology adopters have paid more to get their goodies. Pick a category: Big-screen TV, color TV, Blu-ray player or recorder, car phone, cell phone, digital camera, DVR, high-speed broadband, MP3 player, VHS player, VHS recorder, Walkman, etc., etc., etc. Early adopters paid a price premium. If they want the newest thing, they pay more.
But with iPhone 3GS, that “pay more” comes at a price hard for some people to accept. Many existing US iPhone 3G owners are whining about not being eligible for discounted iPhone 3GS pricing. I say: Tough luck. You want the newest thing, you’re going to have to pay for it.
Apple’s Worldwide Developer Conference 2009 keynote was the strangest ever—and not just for CEO Steve Jobs’ absence. Apple cut prices where unexpected, while keeping them high where Wall Street analysts expected cuts. The $29 Snow Leopard upgrade is simply stunning.
Everyone should ask: Why Apple is asking so little for seemingly so much? That from a company that normally charges more for products.
Too many people are wasting too much energy writing about the name for Microsoft’s new search engine—assuming there is going to be one, rather than made-over Windows Live Search. Kumo, Crapo, Frapo, Wacko—who cares? Microsoft could rebrand search Bill Gates, Steve Ballmer, Bozo the Clown or the Muffin Man. Right now, the name shouldn’t matter to anyone, nor will it make much difference against Google’s dominance. Microsoft must fundamentally change how search works.
The most successful companies share several attributes in common. Among the most important: They sell a lifestyle. Apple has effectively done this with multiple products, which is unusual. There are separate, yet related, iPod, iPhone and Mac lifestyles. But many buyers pay a premium price to join the Mac club.
There are plenty of other examples. The Harley Davidson lifestyle is the graying, middle-aged guy, dressed in leather and riding his hog or the stereotypical Hell’s Angels type. Pepsi sells a lifestyle, too. In my youth, it was the “Pepsi Generation.” Now it’s the active, youth sports lifestyle around Mtn. Dew, among other Pepsico products.
Simply put: Apple doesn’t play by the rules. It reinvents them.
The March 11, 2009, The New Yorker magazine features story, “How David Beats Goliath.” Writer Malcolm Gladwell could easily have written about Apple; his examples are 12-year-old girls basketball and T.E. Lawrence.
Yesterday, a seemingly official Microsoft Twitter accounted fooled popular blogs and mainstream news sites to write that Microsoft would introduce a new Zune platform in June. But the account wasn’t from Microsoft.
Allegedly, David Z from Haklab set up the account. I e-mailed Haklab today asking:
I love guerrilla marketing, and know how to recognize it, which is why I didn’t get sucked into the vortex like other bloggers and journalists. But it’s confession time. Who are you really, and what are your objectives? Not that I’m sure I will believe you. But try me. I want to blog on the problem of Twitter and shoddy journalism. You’re the case study.
This afternoon, I got a response. David claims to have exploited a Microsoft mistake—that the Twitter feed from Microsoft’s Office 2010: The Movie Website went to an unclaimed account. So he registered the Twitter account, @officethemovie. My suspicion: There was a typo on the page, and the account should have read: @office2010movie, as it does now.
Yesterday’s “@officethemovie” pwning is about the worst example yet of new news media gone wrong. In the quest for clicks—and the feeble ad rates they pay—bloggers and old-time journalists rushed to write about a new Zune platform coming in June. Apple is rumored to be unveiling the new iPhone the same month. Additionally, the E3 gaming expo starts June 2. I guess it all was just too tantalizing for people to check their facts. The source wasn’t Microsoft. But most blogs and news sites reported that it was.
[youtube http://www.youtube.com/watch?v=Q6NU5K3k8Xo] What better disruptive improvisation than an art gallery on a subway platform?
Children like to think they are less bigoted than their parents, for example. In fact, they are simply bigoted about different things: fatties, smokers and people who drive Humvees, rather than blacks or homosexuals. Lexington
