Category: Apple

Apple by Joe WilcoxOct 30, 201410:04 am

iPad Sales That Go Down Are Mac Sales Going Up

On May 15, 2001, while previewing the first Apple Store to analysts and journalists, then CEO Steve Jobs boasted: “Apple has about 5 percent market share today”, but the remainder “don’t even consider us”. Jobs exaggerated, and not for the first time, seeing as how Mac global share was more like 2 percent.

But the ambition, to use the retail shops to “double our market share”, was achievable. Three years following his death, with 10-percent long ago reached in the United States, something more startling occurred: During calendar Q3 2014, Apple moved into fifth place for global PC shipments, according to IDC. The question is why.

Apple by Joe WilcoxOct 29, 20145:43 pm

Should Journalists Accept Free Travel to Apple Events or Any Others?

This morning, I awoke to a perplexing question in the BetaNews Tips inbox. Reader Mark Bryant shares a story from Medium and asks: “Should Journalists be obliged to declare in their reviews that the company has paid for business class travel to the event and given them free devices?” It’s a goddamn good question given too little attention.

“The True Bendgate: How Apple Bends Reality and Why the Media is Playing Along”, by Richard Gutjahr with German-to-English translation by Elka Sloan, is excellent and informative reading. Medium is good forum for the tale. Richard tells about receiving an invite to last month’s iPhone 6 and 6 Plus launch event, for which he reports Apple paid for transportation.

Apple by Joe WilcoxOct 25, 20144:46 pm

Apple’s Too Many iPads Problem

Sarah Perez makes the point before I could (oh lazy me): “Apple announces too many iPads“. That’s the most sensible take on tablets launched last week, and over the weekend copycat stories started posting. Strange thing, there’s nothing new about iPad configuration complexity. The number of base SKUs, while way too many, increases by just two.

I first harped on Apple’s “too many problem”, following iPad mini’s introduction two years ago, observing: “It’s a crowded lineup, with overlapping features and prices not seen from Apple since the early- to mid-1990s”. Crowded is understatement. The mini jacked up the number of basic configurations from eight to 14. However, when looking at all available SKUs, including two colors and carrier-specific models, the number jumped to 54.

Apple by Joe WilcoxOct 22, 20145:22 pm

Journalist sets Standard for Follow-up Gadget Reviews

Whenever I receive loaner devices, I ask to keep them for months because long-term use reveals much. Initial reviews often miss important usability benefits or problems only prolonged usage reveals. No one can get to every feature or receive all the benefits in one day or week.

Something else: As I often say, in news reporting, or reviews, bias is inevitable. Time helps extinguish the new thing glow that can bias reviews and make them more favorable than the products deserve. As the glow darkens, sounder perspective brightens.

Apple by Joe WilcoxOct 3, 20144:11 pm

iPhone 6 Review

Two weeks ago—and it sure seems longer—I switched to iPhone 6. With my 92 year-old father-in-law three days in the hospital, and ready to be discharged, I thanked my lucky stars for the preorder; standing in line outside Apple Store or the local Verizon shop wasn’t an option on September 19. Luckier still, I spotted and stopped the FedEx truck in the neighborhood on my way to the hospital.

But being at Apple Store, rather than preordering, would have made a difference. After handling iPhone 6 Plus, the larger device appeals to me more. For most people upgrading from older models, the Plus will be too big. I thought the same applied to me, until handling one last week. My first impression was fabulous, starting with the screen and how the device felt in the hand—not too large at all.

Apple by Joe WilcoxSep 27, 201412:05 pm

Bias is Unavoidable

Overnight, AppleInsider posted Daniel Eran Dilger editorial “After Apple Inc. dodged the iPhone 6 Plus BendGate bullet, detractors wounded by ricochet“. As is typical of his stories, the tone is conspiratorial and heavily biased in Apple’s favor. That’s okay. He practices what I explained in February is “advocacy journalism“.

In my book, Responsible Reporting: Field Guide for Bloggers, Journalists, and Other Online News Gatherers, I identify five types of journalism relevant today, and each gets a whole section: advocacy, conversational, contextual, mob, and process. Two other journalisms—data and immersive—receive cursory treatment but will be expanded whenever I next update the book. Where I deviate from traditional views about news reporting—what’s taught in J schools—is my glowing endorsement for these different reporting practices, with advocacy journalism being perhaps most controversial.

Apple by Joe WilcoxSep 25, 20146:58 pm

The Real Reason I Stopped Boycotting Apple

In a dramatic July 4th post, I declared independence from Apple in 2012. This followed up and emphasized a formal boycott announced two months earlier. The whole thing started from my anger at Apple’s patent bullying and intimidation tactics. But in January 2013, I abruptly ended the whole thing.

My explanation then: “I just don’t feel right kicking fruit as it falls down, so as a gesture of goodwill my boycott ends today”. Apple Maps problems, falling stock price, and other negative brand perceptions dogged the company. There also were signs that the bullying would end. “I’m off the boycott bandwagon, as you should be”.

Apple by Joe WilcoxSep 25, 20145:50 pm

What Apple BendGate reveals About News Reporting

There are days I want to walk away and never write another news story. Apple’s newest product design scandal—”BendGate” or “BentGate”—is here, and how funny there is no consensus which of two names to call it. The so-called scandal is not a big a deal; the majority of reports mislead. Brace for it: Another of my diatribes about the evils of the Google free economy, where the quest for ad revenues drives pageviews and stories meant to generate them. The metric is terribly outdated. As I explain in my book Responsible Reporting: Field Guide for Bloggers, Journalists, and Other Online News Gatherers, audience matters more and should be the only measure for advertising.

I’m guilty of posting: “If iPhone 6 or 6 Plus bends, it’s YOUR fault“, which is a prearranged rebuttal to colleague Mihaita Bamburic’s analysis “If your iPhone 6 or 6 Plus bends, it’s Apple’s fault“; and “8 reasons why Apple iPhone 6 and 6 Plus ‘bendgate’ is a good thing“, simply because I felt like writing something fun. The first story purposely stands against the rash of posts claiming design flaw, while the second shows just how ludicrous this all is.

Apple by Joe WilcoxSep 24, 201412:50 pm

Who’s the Troll Here — This Dude or Me?

Honestly, I sometimes try too hard to engage commenters, when I really should know better. So I adopt a new rule today: Respond to those people who are identified — meaning I know or can know who they are. That’s one reason most of my comment engagement takes place at Google+. But recently, after abandoning BetaNews story comments for years, I changed tacts. Problem: Trolls, or people who sure seem like them to me.

The critics largely write alike, for example accusing of linkbaiting or demeaning me while rarely responding to the story’s substance. Those people defending Apple are the most alike and their tone is similar to that I wrote about earlier this month: “Apple Apologists are Dinosaurs” and “Apple Apologists Sometimes Mean Well, But…”

Apple by Joe WilcoxSep 22, 201411:49 am

Apple’s Magic Formula is Secrecy and Rumors

Apple’s longstanding perchant for secrecy is legendary. It’s also a myth. Granted, the company has a strict no-comment policy about future products, which isn’t so much about keeping information from seeping out but controlling who disseminates it. Something else: Secrets are impossible to keep when a company produces physical products overseas and depends on so many third-party suppliers. Controlled leaks, or strictly managing those that aren’t, lets Apple maximize marketing advantage.

The value cannot be understated, because Apple’s business model in 2014 isn’t much different from 2001 or 1995: Reselling to the same core group of loyal customers. The Mac faithful mattered when the company struggled to survive against the Intel-Microsoft duopoly and made the majority of profits from selling computers. Cofounder Steve Jobs wisely chose to expand into new product categories—iPod (2001), iTunes Music Store (2004), iPhone (2007), iPad (2010)—that freed Apple from monopoly bondage. But the core philosophy of selling to loyal customers, even while trying to grow their numbers, remains the same.

Apple by Joe WilcoxSep 17, 201411:02 am

In Good Design, Balance of Benefits is Everything

Well, the first iPhone 6 reviews are in, and they are unsurprisingly glowing. Apple’s handpicked group of preferred, early reviewers don’t disappoint in their enthusiasm. Not that anyone should be surprised by that. But reading them all—and I did just that last night while waiting at the hospital with my 92 year-old father-in-law—common observations tell a story about Apple’s newest handset. This is one Once Upon a Time that anyone buying gadgets or manufacturing them should listen to. It’s a morality tale about putting benefits before features and the fine art of achieving balance.

Among the many missives from Apple’s love children: “iPhone 6 Review: It’s a Winner” by Walt Mossberg; “Reviewed: iPhone 6 Is a Thin, Sexy Phone with a Killer Camera” by David Pogue; and “iPhone 6 Review: Apple’s Cure for Android Envy” by Geoffrey Fowler, among many others. These reviewers really like the device, which by most definitions is exceptional—and that will surprise fanboys waving around spec sheets and yelling “copycat!”.