Category: Microsoft

Apple by Joe WilcoxMay 13, 20094:40 pm

The Problem With Real-Time Journalism

Yesterday’s “@officethemovie” pwning is about the worst example yet of new news media gone wrong. In the quest for clicks—and the feeble ad rates they pay—bloggers and old-time journalists rushed to write about a new Zune platform coming in June. Apple is rumored to be unveiling the new iPhone the same month. Additionally, the E3 gaming expo starts June 2. I guess it all was just too tantalizing for people to check their facts. The source wasn’t Microsoft. But most blogs and news sites reported that it was.

Apple by Joe WilcoxMay 7, 200910:12 am

I was Wrong About Laptop Hunter Sheila

She is an artist, and, on second consideration, Sheila certainly does look like a filmmaker.

Sheila Dvorak is star of Microsoft’s newest “Laptop Hunters” commercial, which is currently airing during U.S. prime time. I saw the ad last night, I believe during Fox’s “Fringe,” which I had previously recorded.

Apple by Joe WilcoxMay 4, 20091:56 pm

‘I’m a PC,’ Says My Daughter

Today is moving day for my teenage daughter. She will be switching from a Mac to a PC running Windows 7 Release Candidate. My PC buying experience for her could have been a Microsoft “Laptop Hunters” commercial.

My daughter, who online goes by “Morripopp,” had been using the higher-end aluminum MacBook. I knew she would be giving it up. On Wednesday, April 29, I told Apple that Thursday would be my last day as Microsoft Watch editor; I was joining the ranks of unemployed journalists. On Friday, I got the expected but dreaded e-mail: Apple wanted the MacBook loaner back by May 6.

Apple by Joe WilcoxMay 4, 200912:21 pm

Did Laptop Hunter Sheila Find Treasure?

Microsoft’s newest “Laptop Hunters” commercial, embedded below, is the most ambitious yet and perhaps most misleading. The buyer’s budget is bigger and her laptop criteria slaps Apple where it hurts: Among core constituency of artists, designers and filmmakers.

News Media by Joe WilcoxMay 12, 20089:00 pm

The New Journalism

I had the below IM conversation with Nate Mook of Betanews after posting about PR blogging on my work blog. All times are Pacific (-8 GMT):

Joe says: (3:54:02 PM)
I couldn’t resist: http://www.microsoft-watch.com/content/developer/net_35_sp1_changes_your_expression.html
Nate says: (3:57:30 PM)
Saw that
Nate says: (3:57:31 PM)
Good post
Nate says: (3:57:40 PM)
I’ve been thinking the same thing recently
Joe says: (3:57:47 PM)
I’m really bugged about this.
Joe says: (3:57:52 PM)
Ah, good for you.

Apple by Joe WilcoxMar 21, 200810:53 pm

Too Much Safari 3.1 Nonsense

My Tuesday Microsoft Watch post, “Apple’s Windows Invasion” stirred up ridiculous controversy this week. I simply don’t understand the fuss. OK, so Apple Software Update offers up Safari 3.1. Big deal.

The controversy started rather innocently. On Tuesday morning, I took out my daughter’s pink VAIO laptop, which I will soon post for sale on Craiglist. She has returned to using her MacBook purchased on launch day, May 16, 2006. I upgraded the memory to 2GB and swapped the 60GB hard drive for a 250GB replacement, purchased from Mac specialist Crywolf. She’s fed up with Windows Vista, and I’m close to the same emotional state.

Gear by Joe WilcoxJan 10, 200811:43 pm

CES 2008 was Great

I had a great time at this year’s Consumer Electronics Show, thanks to the October move to San Diego and a little scheduling assistance from Microsoft PR agency Edeleman. From Washington, DC, CES would have been a week commitment. From San Diego, Las Vegas is an hour flight. Edelman booked five Microsoft meetings for Tuesday. I snagged another private Microsoft meeting and one regular briefing with HP. I had a jam-packed schedule consolidated so that I could fly in and out on the same day.

Society by Joe WilcoxJul 29, 20074:58 pm

Nerd’s the Word

On Friday, another journalist and I chatted about the geek speak from Microsoft’s financial analyst conference, the previous day. He remarked how during their speeches, Microsoft executives “spoke a different language”—that the way they spoke was really tough to follow. But during hallway breaks and over lunch they spoke more like “normal” people.

Digital Lifestyle by Joe WilcoxJun 13, 20074:10 pm

Tragic Mall Sighting

The toy is dead.

News Media by Joe WilcoxMar 28, 20075:11 pm

So Much for Transparency

Four days ago, the mailman delivered the April Wired, which has a great story on Microsoft’s Channel 9. I have closely watched the Channel 9 blogsite since its launch in April 2004. I blogged back then about what I expected: “Channel 9 is a brilliant marketing concept. Marketing is the key descriptor. The site is run by people paid to evangelize Microsoft products. Their job is to win over developers to Microsoft products”.

I also worried that Microsoft would use Channel 9 to replace journalists: “Company-controlled blogsites could be given first—or only—access to key product managers or executives; the insiders’ view, just like the Channel 9 positioning, but in reality managed dissemination”.

Apple by Joe WilcoxApr 16, 20064:04 pm

Apple Answers ‘What If’

Nearly two weeks has passed since Apple released Boot Camp, and I’ve said absolutely nothing on my personal blog about the software. The reason: I would never run Windows on a Mac that I own.

Boot Camp makes sense for people who think they might need Windows or have actual, occasional need. The software answers the question, “What if I need Windows?” But that’s a psychological more than real concern for most, potential Mac switchers. I’m convinced that most people thinking they might need Windows won’t. I know people who can’t throw away stuff, even if they haven’t used it for years, because of the “What if I need it” question. The barrier, while psychological, is real.

Gear by Joe WilcoxApr 5, 200612:00 am

When New Technology Already is Old

Just in time for CTIA, Silicon.com reports that the US Census bureau will buy 500,000 HTC smartphones running Windows Mobile 5.0. I was ready to send out the champagne to Microsoft’s embedded device folks until I read the deal is for the 2010 census.