Microsoft’s newest “Laptop Hunters” commercial, embedded below, is the most ambitious yet and perhaps most misleading. The buyer’s budget is bigger and her laptop criteria slaps Apple where it hurts: Among core constituency of artists, designers and filmmakers.
Category: Microsoft
The New Journalism
I had the below IM conversation with Nate Mook of Betanews after posting about PR blogging on my work blog. All times are Pacific (-8 GMT):
Joe says: (3:54:02 PM)
I couldn’t resist: http://www.microsoft-watch.com/content/developer/net_35_sp1_changes_your_expression.html
Nate says: (3:57:30 PM)
Saw that
Nate says: (3:57:31 PM)
Good post
Nate says: (3:57:40 PM)
I’ve been thinking the same thing recently
Joe says: (3:57:47 PM)
I’m really bugged about this.
Joe says: (3:57:52 PM)
Ah, good for you.
Too Much Safari 3.1 Nonsense
My Tuesday Microsoft Watch post, “Apple’s Windows Invasion” stirred up ridiculous controversy this week. I simply don’t understand the fuss. OK, so Apple Software Update offers up Safari 3.1. Big deal.
The controversy started rather innocently. On Tuesday morning, I took out my daughter’s pink VAIO laptop, which I will soon post for sale on Craiglist. She has returned to using her MacBook purchased on launch day, May 16, 2006. I upgraded the memory to 2GB and swapped the 60GB hard drive for a 250GB replacement, purchased from Mac specialist Crywolf. She’s fed up with Windows Vista, and I’m close to the same emotional state.
CES 2008 was Great
I had a great time at this year’s Consumer Electronics Show, thanks to the October move to San Diego and a little scheduling assistance from Microsoft PR agency Edeleman. From Washington, DC, CES would have been a week commitment. From San Diego, Las Vegas is an hour flight. Edelman booked five Microsoft meetings for Tuesday. I snagged another private Microsoft meeting and one regular briefing with HP. I had a jam-packed schedule consolidated so that I could fly in and out on the same day.
Nerd’s the Word
On Friday, another journalist and I chatted about the geek speak from Microsoft’s financial analyst conference, the previous day. He remarked how during their speeches, Microsoft executives “spoke a different language”—that the way they spoke was really tough to follow. But during hallway breaks and over lunch they spoke more like “normal” people.
Tragic Mall Sighting
The toy is dead.
So Much for Transparency
Four days ago, the mailman delivered the April Wired, which has a great story on Microsoft’s Channel 9. I have closely watched the Channel 9 blogsite since its launch in April 2004. I blogged back then about what I expected: “Channel 9 is a brilliant marketing concept. Marketing is the key descriptor. The site is run by people paid to evangelize Microsoft products. Their job is to win over developers to Microsoft products”.
I also worried that Microsoft would use Channel 9 to replace journalists: “Company-controlled blogsites could be given first—or only—access to key product managers or executives; the insiders’ view, just like the Channel 9 positioning, but in reality managed dissemination”.
Apple Answers ‘What If’
Nearly two weeks has passed since Apple released Boot Camp, and I’ve said absolutely nothing on my personal blog about the software. The reason: I would never run Windows on a Mac that I own.
Boot Camp makes sense for people who think they might need Windows or have actual, occasional need. The software answers the question, “What if I need Windows?” But that’s a psychological more than real concern for most, potential Mac switchers. I’m convinced that most people thinking they might need Windows won’t. I know people who can’t throw away stuff, even if they haven’t used it for years, because of the “What if I need it” question. The barrier, while psychological, is real.
When New Technology Already is Old
Just in time for CTIA, Silicon.com reports that the US Census bureau will buy 500,000 HTC smartphones running Windows Mobile 5.0. I was ready to send out the champagne to Microsoft’s embedded device folks until I read the deal is for the 2010 census.
Who’s the Fool?
My Windows Media Center PC pulled a nice April Fool’s Joke: All shows scheduled to record today disappeared, and I couldn’t restore scheduled recordings. So, my daughter missed her favorite Fox and WB kids shows. […]
Microsoft’s Coal in the Stocking
My week went to hell, no thanks to Microsoft. The Windows Vista delay, then Microsoft platform group reorganization, then Office 2007 delay made for one nutty week. Reporters, clients, everyone have called looking for comment, explanation or speculation. One reporter told me she smashed her cell phone in frustration.
Bad Internet Explorer
I am just so upset, I won’t much blog tonight. I had just finished a long post on last night’s “24” and decided to put in a photo. When I uploaded the image, I got a warning on the Internet Explorer 7 Beta 2 Preview toolbar about blocked content. The browser had blocked the image from loading. OK. No big deal. I clicked the option to allow the content, which instead cleared the browser window and my post.
Upset? Upset? There are no words. This is the second time in less than a week where I lost a long blog post to Microsoft beta software—Friday on my work blog and now on my personal blog.