Category: Microsoft

Apple by Joe WilcoxJun 13, 201610:02 pm

Microsoft tries to trump Apple

Timing is everything, particularly in business marketing tactics. Surely it’s no coincidence that hours before Apple’s big developer conference, where questions about iPhone’s future and product innovation loom large, that Microsoft announces plans to buy social network LinkedIn. Oh, the next Xbox reveal is planned to coincide with the WWDC 2016 keynote, too. Hehe, how do you like them apples?

The merger will split tech news and analysis coverage this fine Monday and spill over to tomorrow, robbing Apple of attention it needs now to subdue rising negative perceptions about the future. Global smartphone sales are slowing and iPhone accounts for 65 percent of total revenues. Meanwhile, the fruit-logo company hasn’t perceptually lifted the innovation meter since before cofounder Steve Jobs died nearly five years ago. Apple needs to deliver wow and have bloggers and reporters giggle with glee all over the InterWebs.

Apple by Joe WilcoxFeb 25, 20165:48 pm

The Rally Against FBIOS Begins

Microsoft will join Apple against the FBI and U.S. Justice Department, filing a friend-of-court—amicus brief—in a case going to court tomorrow. The government wants Apple to create a special version of iOS, referred to by critics as FBIOS, to break an iPhone 5c security features. The device manufacturer argues that compliance would set a precedent that would give law enforcement carte blanche with other mobile devices.

Brad Smith, Microsoft’s chief legal counsel, says the company “wholeheartedly supports Apple”—a statement the eradicates any potential confusion caused by cofounder Bill Gates. In an interview with Financial Times two days ago, Gates supported the government’s demands. I responded, calling his position a “catastrophic occurrence that demands current chief executive Satya Nadella’s official response. There needs to be clear policy about government backdoors and the position with respect to the San Bernardino shooting iPhone”. The company’s position is now unequivocally clear—presuming the legal filing fits with “wholeheartedly”.

Smith publicly disclosed Microsoft’s plans during testimony before the House Judiciary Committee today.

Mobility by Joe WilcoxJan 26, 201610:28 am

Microsoft Surface Fumbles the Football

Maybe I’m just pissed that Sunday night’s NFC play-off game between the Carolina Panthers and Arizona Cardinals and follow-up nauseating sports anchorism went over the scheduled time by 25 minutes, so that The X-Files’ return started late and my DVR stopped on time but the program went overtime. Just as Fox Maulder came to disbelieve everything about the alien invasion, the recording stopped. Or maybe I’m a native New Englander who cheers for the Patriots and must blame the two-point loss on someone or something else!

I have cause.

Apple by Joe WilcoxDec 1, 201510:30 am

Microsoft Makes ‘Peace’ with Apple

Advertising rarely gets as good this! Microsoft sets the mood for the season in a new spot where its New York store staffers serenade Apple specialists for “peace on Earth”. A children’s choir joins the caroling, creating a classic! This is award-winning advertising in the making. Filming at night adds terrific ambiance, topped off with Apple 5th Avenue Store employees embracing their Microsoft retail rivals.

If Microsoft is the British Empire, then Apple is the American era. Oftentimes, the mighty are arrogant and condensing about their dominance, and it’s rare that they sue rivals for peace—from a position of dominance. The humbled fallen must adopt new tactics in the New World order. For Microsoft, that means cooperation. If nothing else, the commercial is a metaphor for the new Microsoft.

Mobility by Joe WilcoxOct 7, 201510:17 pm

Surface Tension at Microsoft Store

This evening, after watching “The Martin”, which is superb, I walked over to my local Microsoft Store. Surprise. Surprise. The day following the big Surface reveal, the new tablet and laptop are on display. Preorders are underway now, and the new gear goes on sale October 26, 2015 (hehe, my twin sisters’ birthday).

Got to say that more as a matter of preference and budget, my first impression favors Surface Pro 4. Top-end SKU available this month sells for $1,499, with 6th-gen Intel Core i5 processor, 16GB RAM, 256GB hard drive, and Intel HD graphics 520. The fanless m3 chip model, with paltry 4GB memory, marks the low-end at $899. Custom-configured i7 Surface Pro 4 will be available from November 20 and cost as much as $2,699.

Apple by Joe WilcoxOct 6, 20151:43 pm

Microsoft Surface Book is all about You

That grinding against wood and dirt you hear is the sound of Steve Jobs rolling over in his grave. Microsoft is back! And badass! Today’s Surface event in New York City outclasses Apple by every measure that matters: Aspiration, innovation, presentation, and promotional marketing. Microsoft proves that it can build end-to-end solutions—hardware, software, and services—as good as, and better than, the company cofounded by Jobs. Even more importantly: Present the new wares well. Today’s event was exceptional.

But there is a shadow looming in the brightness that will matter to some Microsoft customers and not to others: Cost. Surface Book, for all its seeming greatness, is a budget-busting laptop for the majority of potential buyers. The low-cost config, at $1,499, comes with 6th-gen Intel Core i5 processor, 8GB RAM, and 128GB storage. To get the discreet graphics demoed today, with i7 chip, 8GB memory, and 256 SSD, you will spend $2,099. Doubling RAM and storage raises the price to $2,699.

Apple by Joe WilcoxSep 24, 20158:36 pm

Apple, How Did It Come to This?

Last week, I sold my 2015 MacBook Pro to a New Yorker vacationing in San DIego and returned to using Chromebook Pixel LS, which I wouldn’t have guessed when buying the Apple laptop in June. From Day 1 the MBP felt slower in every way. I expected the Mac to be a creative enhancer, as had been my experience going back to my first in December 1998. The computer proved to be an impediment instead.

What’s missing in subtle but cumulative ways: Quality. The computer looks the same but doesn’t feel the same. My reaction to Apple Watch, which I also sold, is similar. Something is missing. There’s a glitchiness that is hard to characterize that is pervasive. Time is wasted, and creative flow is disrupted.

Apple by Joe WilcoxAug 12, 20155:56 pm

Measuring Apple’s Laptop Sales Success

Through the U.S. consumer retail channel, Macs notebooks reached rather shocking milestone during first half 2015, according to data that NPD provided to me today. You can consider this a first, and from lower volume shipments. By operating system: OS X, 49.7 percent; Windows, 48.3 percent; Chrome OS, 1.9 percent. That compares to the same time period in 2014: OS X, 44.8 percent; Windows, 53.1 percent; Chrome OS, 2.1 percent. The data is for U.S. consumer laptops.

While data junkie journalists or analysts often focus on unit shipments, revenues, and subsequently profits, matter much more. Looked at another way, Mac laptop revenues rose by 10.9 percent during the first six months of 2015, year over year, while Windows PCs fell by 9 percent, and Chromebooks contracted by 9.5 percent.

Apple by Joe WilcoxAug 7, 201512:02 am

Microsoft’s Hollywood-style Redemption Story

Satya Nadella is a man with a formidable challenge. Microsoft CEO’s predecessor, Steve Ballmer, squandered the company’s mobile fortunes. From smartphone platform leader a decade ago, the software-and-services giant is a category also-ran in 2015. Microsoft has no independent mobile platform future. The war is over. There remains this: Making alliances with old enemies to preserve existing territory, while using the foothold to reach into new frontiers.

Made available August 5th, Outlook for Apple Watch is a very smart move and metaphor for what went wrong on Microsoft mobile platforms and what has to go right to preserve and extend the legacy applications stack. While Windows 10 makes its way to Lumia devices, the future is Android and iOS and how the company supports them with contextually meaningful cloud-connected apps and services.

Gear by Joe WilcoxJul 30, 201510:36 am

Shopping for a Windows 10 PC

My brother-in-law’s Dell laptop, so old it shipped with, and still had, 1GB RAM, died last week. He emailed asking my buying advice about a Windows 7 replacement. Reasoning: He would move up from XP. But his dad stepped in, offered to pay, and I, acting as agent (being the more knowledgable about computers), suggested $400 budget. By coincidence, shopping day coincided with Windows 10’s launch.

Timing couldn’t be better, with the rush of new 10s, discounts to clear out old inventory, and typical back-to-school season sales. I expected to grab good gear. Choosing for my brother-in-law is quite different than for myself. I prefer something smaller and lighter, with high-resolution screen. He wanted a larger screen (we agreed on 15.6 inches), full-size keyboard, DVD player, and WiFi. Meaning: Roomy and backward-compatible with what he has already. I confidently looked for something within budget.

Journalism by Joe WilcoxJul 28, 20154:30 pm

Whither Windows Death?

Over at BetaNews I pose question “Will you upgrade to Windows 10?” and provide readers a poll to answer the question. Timing coincides with the official launch of the platform tomorrow. To be brutally honest, I seriously considered using headline: “Will you upgrade to Windows Death?”

Because: if Windows 10 doesn’t succeed it will be the last viable version, given the success of Android or iOS; shipments of both mobile platforms either match or exceed Windows computers; and Microsoft’s advancing cloud strategy signals the end of Windows as we have come to know it, as the operating system evolves and updates in a manner more like Chrome OS than the big release delivered every few years. Then there is the criticism, much of it among beta testers, that makes upgrading to Windows 10 seem like Death.

Gear by Joe WilcoxMay 26, 201510:09 pm

Nokia Lumia Icon: When Great Isn’t Good Enough

I am lucky enough to have three sisters—Laurette, the youngest, and fraternal twins Annette and Nanette—but no brother(s). Nan, who is the tech savviest, rang on May 22, 2015, saying she had reached the inflection point of frustration finding apps she wanted or absolutely needed for the Nokia Lumia Icon purchased from me during summer last.

From Day 1, she praised the utility and usability of the user interface, attractive but sturdy design, and amazing hardware capabilities, which include the quality of images produced by the camera. But pushing a year later, with Windows Phone 8.1 installed and little improvement in the selection of apps that matter, She’d sacrificed enough.

Nan asked my advice about a replacement. Should she return to iPhone (she used the 4 before Icon) or get an Android? Her user story illuminates what can happen when someone entrenched in the Microsoft ecosystem raises his or her head above ground and sniffs the Android and Apple air.