Category: Tech

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It’s Not Your Spam, Ma`am, But His

Reducing spam is painful. I sent a friend e-mail at the domain she owns. She didn’t get the message, because she changed her e-mail handle off her domain. The reason isn’t rocket science: spam.

I feel her pain. I recently sold a domain I owned since 1995. In parting with the domain, I relinquished an e-mail addressed used for almost nine years. The e-mail change is liberating, because of the greatly diminished amount of spam. 

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When Less Means Spending More

Over the weekend, I picked up a new computer for my wife. She had used a Dell Dimension PC for about a year and half and could have continued doing so. But she’s not as computer savvy as my fourth grader or me. Increasingly concerned about viruses and spyware, I had long considered moving her off a Windows XP PC and onto a Mac. Since I’m giving up my main domain and she was losing her e-mail address, I reasoned now was the right time for the Mac. She would get a new computer and .Mac e-mail address.

Ideally, a $799 eMac should have suited her needs. With a 1GHz PowerPC G4 processor, 256MB of RAM, 40GB hard drive, and DVD/CD-RW combo drive, the computer packed plenty more power than she needed for her main activities of doing e-mail and surfing the Web. For $200 more, I could have set her up with a faster processor, 20GB more storage, and a DVD burner. What’s not to like? 

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Strange, But Liberating

This week I agreed to relinquish my original domain name, editors.com. The new owner says he will use the domain to establish a site for editors and writers to commiserate. Oddly, I don’t care much how he uses the domain. When I acquired editors.com in August 1995, I had in mind to create some kind of writing site. Instead, the domain established a single e-mail identity that hadn’t changed for almost nine years.

Relinquishing a domain used primarily for e-mail is lots of work. Besides notifying a couple thousand people of the change, I have to track down every website I ever established a log-in or purchase account and change the identity or default e-mail address—many cases they’re the same. 

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Must Be: Familiar, Approachable, Extending and Better Enough

My prevailing thinking on why high-tech products succeed or fail boils down to four criteria. Editor’s Note 2/8/2014: I expanded the number to eight and wrote book about them: The Principles of Disruptive Design.

A product must:

  1. Build on the familiar
  2. Do what it’s supposed to do really well
  3. Allow people to do something they wished they could do
  4. When displacing something else, offer significantly better experience
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A Switcher Confesses

Last week, I bought Apple’s 15-inch PowerBook, marking my most-recent switch back to the Mac. The decision, nearly five years to the day after buying my first PowerBook, marked the final chapter in my back-and-forth switch between Macs and Windows. I’m a Mac user now, although Windows will remain vitally important for work.

My struggle ensued, in part, because of Microsoft’s success at creating, for non-Windows users, barriers to entry—to the Internet and key software categories. I also wobbled back and forth because of concerns using a Mac would hurt my work, first as a reporter and later an analyst covering Microsoft. 

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RIAA Taketh, and Pepsi Giveth Away

The Pepsi ad promoting the big iTunes Music Store 100-million song giveaway debuts tomorrow during the Super Bowl. The spot [Editor: original link replaced] features 16 kids busted by music industry copyright cops for illegally downloading or trading tunes. The ad’s music bed is “I Fought the Law”, which artist I don’t recognize.

Plenty of rip-roaring versions are out there, from Bryan Adams, The Clash, Dead Kennedys, Stray Cats, and others. Oh, and the Bobby Fuller Four broke into the Top 10 with the song during the mid 1960s. 

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Whatever Happened to the Free Spirit that spawned the Modern Internet?

This afternoon, I was reading a story about cancelled flights—more concerns about terrorist threats—over at MSNBC. The story included an interactive element that lets the reader try out being a baggage screener for two minutes. Beneath the interactive element, “Can You Spot The THREATS?” is this option: “License this Interactive for your Web site.” Clicking through leads to Rights Links (powered) by Copyright Clearance Center, Inc. The cost: $99 for a single Website. Yeah, you read that right. MSNBC is charging for that interactive element.

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Microsoft vs Mac Marketing

I want to take a look at just one of the ways Apple, with its puny computer marketshare, out-markets Microsoft. It’s all in the presentation.

Gander at these two websites: Apple’s iLife `04 and Microsoft’s Plus! Digital Media Edition. Each site hawks the respective company’s digital media suite. But, Apple does a much better job making its product enticing. [Update: 10/2009: Links removed because the original websites are gone.]