Category: Tech

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A Switcher Confesses

Last week, I bought Apple’s 15-inch PowerBook, marking my most-recent switch back to the Mac. The decision, nearly five years to the day after buying my first PowerBook, marked the final chapter in my back-and-forth switch between Macs and Windows. I’m a Mac user now, although Windows will remain vitally important for work.

My struggle ensued, in part, because of Microsoft’s success at creating, for non-Windows users, barriers to entry—to the Internet and key software categories. I also wobbled back and forth because of concerns using a Mac would hurt my work, first as a reporter and later an analyst covering Microsoft. 

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RIAA Taketh, and Pepsi Giveth Away

The Pepsi ad promoting the big iTunes Music Store 100-million song giveaway debuts tomorrow during the Super Bowl. The spot [Editor: original link replaced] features 16 kids busted by music industry copyright cops for illegally downloading or trading tunes. The ad’s music bed is “I Fought the Law”, which artist I don’t recognize.

Plenty of rip-roaring versions are out there, from Bryan Adams, The Clash, Dead Kennedys, Stray Cats, and others. Oh, and the Bobby Fuller Four broke into the Top 10 with the song during the mid 1960s. 

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Whatever Happened to the Free Spirit that spawned the Modern Internet?

This afternoon, I was reading a story about cancelled flights—more concerns about terrorist threats—over at MSNBC. The story included an interactive element that lets the reader try out being a baggage screener for two minutes. Beneath the interactive element, “Can You Spot The THREATS?” is this option: “License this Interactive for your Web site.” Clicking through leads to Rights Links (powered) by Copyright Clearance Center, Inc. The cost: $99 for a single Website. Yeah, you read that right. MSNBC is charging for that interactive element.

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Microsoft vs Mac Marketing

I want to take a look at just one of the ways Apple, with its puny computer marketshare, out-markets Microsoft. It’s all in the presentation.

Gander at these two websites: Apple’s iLife `04 and Microsoft’s Plus! Digital Media Edition. Each site hawks the respective company’s digital media suite. But, Apple does a much better job making its product enticing. [Update: 10/2009: Links removed because the original websites are gone.]

Mac’s Movie Preview Screensaver

When Macs are really cooler than PCs, they’re “Duh, that was so obvious”. My nine-year-old and I cruised through our local CompUSA this afternoon, and, as is customary, we bopped into the Mac section. She stopped at an iMac that was running the “Peter Pan” preview. When she reached to turn up the volume, the preview disappeared, leaving her with the Mac OS X desktop.

Stupid me, I started looking for QuickTime, figuring th preview had been playing in the open application. Smart daughter reasoned, “Maybe it was the screensaver, dad”. 

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Windows gives Macs the Boot

My daughter attends an elementary school in Montgomery County, Md., where Windows PCs are booting (pardon the bad computer jargon pun) Macs out the door. Her school is due for an upgrade next year.

Montgomery County is supposed to have one of the better school systems in the Washington, D.C. area, because of the tax base of cities like Bethesda, Chevy Chase, or Rockville. Wherever the school system spends its money, computers haven’t been a priority. My daughter’s school runs aged beige (that means pre-1998) Macs and first-generation (that means 1998) iMacs; a few 1999 version G3 towers are around, too. It’s my understanding that many of the computers were purchased through a Macs for schools program—one of those deals where folks turned in receipts to a local supermarket. So, much for the tax base. 

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Blog the Vote

According to a story in yesterday’s Washington Post, political candidates wooing younger voters should skip the ads and blog. The story, by Brian Krebs, cites a study sponsored by the Council for Excellence in Government’s Center for Democracy and Citizenship program and the Information and Research on Civic Learning and Engagement center at the University of Maryland.

According to Mr. Krebs, “The survey suggests that the Internet is most effective for candidates pursuing young people who are already interested in politics or passionate about certain key issues.”

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United Against a Common Enemy

Mac users are singing a happy tune today, following news that HP would redistribute iTunes and the iPod music player. Or are they?

The deal makes plenty of sense for Apple. As one of the top two PC manufacturers, HP would help proliferate Apple’s Fairplay digital rights management (DRM)-wrapped Advanced Audio Coding (AAC) music files, further adoption of the iTunes music player and presumably lead to more sales of iPod.