I just finished reading book iCon Steve Jobs: The Greatest Second Act in the History of Business, which I bought at my local Borders Book store. I just about never buy hardcover books, but this one piqued my interest. After all, Steve Jobs banned all the publisher’s books from Apple retail stores.
I understand why the strong reaction from Apple’s founder. One undercurrent focuses on Steve Jobs’ charisma and claims of his taking claim for others’ work. The theme adds second meaning to the title, as in “I con”.