Tag: lifestyle marketing

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Do It, Dunkin’

Some adversarial-marketing opportunities are just too tasty to ignore. Are you listening, Dunkin’? Starbucks has presented its rival grand opportunity to tap into longstanding stereotypes about cops and donuts in a positive way. Hey, Dunkin’, put potential slogans into a dozen box and eat up the green-and-white logo demon by giving it a bigger boot-in-the-butt than it gave some of Arizona’s finest.

The Tempe Officer’s Association took to Twitter to explain the incident I allude to: “On Independence Day, six Tempe police officers stopped by the Starbucks at Scottsdale Road and McKellips for coffee. The officers paid for their drinks and stood together having a cup of coffee before their long 4th of July shift. They were approached by a barista, who knew one of the officers by name, because he is a regular at that location. The barista said that a customer ‘did not feel safe’ because of the police presence. The barista asked the officers to move out of the customer’s line of sight or to leave. Disappointed, the officers did in fact leave. This treatment of public safety workers could not be more disheartening”.

For sure!

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How Did It Come to This?

Surely somewhere in the collapse of retailer American Apparel there is a metaphor appropriate for the policy platform put forth by Donald Trump. The President talks about bringing jobs back to the United States and renegotiating the North American Free Trade Agreement. Ironically, with AA, we see the demise of an iconic, hip “Made in the USA” brand, with its remaining assets being sold to Canadian-based Gildan. What’s up with that? Eh?

The Featured Image, and the pic following below the fold, tells a different story: Recent remembrance of another American Apparel, which allure popped pop culture’s cherry, for coolness and sex-appeal. On May 8, 2010, the retailer’s San Diego store held a rummage sale that drew long lines that wrapped around the block such that the end overlapped the beginning. I captured the moment with the Sigma DP2s. What a change in 7 years—and not just for the one clothier. Last year, local company Sports Chalet went out of business, around the same time as national chain Sports Authority. The Limited is shuttering all its stores, and Macy’s nearly 70. Should we blame China or, hehe, Amazon

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Better (RED) Than Dead

Super Bowl XLVIII is a real snoozer, with Seattle’s huge lead, and the adverts aren’t much more interesting. Among the few catching my attention: U2 song “Invisible” free on iTunes, with Bank of America donating a buck to (Product) RED. The promotion/donation ends 11:59 p.m. EST February 3.

On Sept. 29, 2006, I posted a quick analysis about (RED), which was then freshly started, to my JupiterResearch blog. The site is long gone, but I have the posts archived. What follows is the original text, complete with the original links, including to MySpace. Facebook was just a wisp seven-and-a-half-years ago. What that brief introduction…

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RIAA Taketh, and Pepsi Giveth Away

The Pepsi ad promoting the big iTunes Music Store 100-million song giveaway debuts tomorrow during the Super Bowl. The spot [Editor: original link replaced] features 16 kids busted by music industry copyright cops for illegally downloading or trading tunes. The ad’s music bed is “I Fought the Law”, which artist I don’t recognize.

Plenty of rip-roaring versions are out there, from Bryan Adams, The Clash, Dead Kennedys, Stray Cats, and others. Oh, and the Bobby Fuller Four broke into the Top 10 with the song during the mid 1960s.