Tag: New Media

News Media by Joe WilcoxNov 28, 20145:35 pm

Black Friday’s Best Deal is Original Content

Matt Burns’ “The Black Friday Survival Guide” is original content as it should be: Clever, funny, provocative, and unique. This piece of craftsmanship, posted yesterday to TechCrunch, stands apart from the dribble that all looks alike, because it is—lazy aggregators copying news someone else reports, or too often similarly regurgitates. Puke is gross. Let’s not remake and rebake as dinner.

His piece of brilliance evokes the classic survival guide recast to the urban landscape, where dangerous predators roam shopping malls huntings deals and around whom anyone with even 10 meters distance risks being collateral damage. The safest place to be on Black Friday is somewhere else. But if you must go out, Matt has your back.

News Media by Joe WilcoxNov 22, 20147:36 pm

Uber Should Drive Journalists to Accountability

Good for Uber for being transparent about investigating journalists. Bad for Uber for buckling to public relations pressure and renouncing an executive’s statements about the practice. Every company tracks journalists, or bloggers, covering it—to which I can attest from experience. PR pros and I have, in the past, discussed dossiers about me, because some put our relationship first. They feel dirty for keeping records and need to confess.

The ride-sharing startup would do nothing unusual by collecting the data, and there is good reason to want to use it. My profession is in a state of crisis. Sloppy sourcing practices spread rumors across the vast Internet landscape like environmental protestors throwing feces on corporate executives. Shit is shit, whether or not literal, and it all stinks. If the Fourth and Fifth Estates can’t be accountable for themselves—and they most certainly are not—victims of irresponsible reporting should protect their interests.

News Media by Joe WilcoxNov 14, 201410:07 am

The Intercept Does Right by Matt Taibbi

Last night, when opening Rolling Stone on iPad Air, Matt Taibbi story “The $9 Billion Witness: Meet JPMorgan Chase’s Worst Nightmare” surprised and delighted. But I wondered: “What the frak?” Nearly 10 months ago, First Look Media brought on the investigative journalist to launch the second of two magazines. I nearly stopped subscribing to RS, because of his departure—instead going from print to tablet digital during my July renewal.

Matt and First Look are parted, and “The Inside Story of Matt Taibbi’s Departure from First Look Media” is surprisingly good journalism, particularly coming from First Look’s other online magazine, The Intercept. John Cook, Glenn Greenwald, Laura Poitras, and Jeremy Scahill share the byline. Is that sink-or-swim-together journalism? Depending on upper management’s reaction to a story that’s not the least kind.

News Media by Joe WilcoxNov 12, 201412:18 pm

What is Clickbait?

My definition is the authoritative answer. Period. Journalists and their readers debate about what is clickbait, and also linkbait, and whether or not they are the same. They most certainly are not, and neither has a place in responsible journalism.

Both are constructs of the Google free economy—that is giving away valuable content subsidized by online advertising to get high search ranking. Problem: There is too much content, and too much of it alike, for ads to financially support. Excessive ad space means lower page rates and greater competition for advertisers. The shortage encourages even more clickbaiting and linkbaiting, which generate more pointless posts that suck limited advertising from high-value news content.

Society by Joe WilcoxNov 10, 201410:26 pm

The Best Content is Original

A dozen or so times a day, I figuratively puke all over my iPad Air, out of disgust when reading stories that are plagiarism aggregated, rumors that source nothing more original than some blog or would-be news site, or an echo chamber of repetition—news posts repeating the same, unsourced or poorly-sourced allegations. But occasionally, original content shines through, like Josh Lowensohn’s “I used Apple’s AirDrop to troll strangers with photos of space sloths (And it’s been going on for months)” for The Verge.

Josh doesn’t recap another blogger’s experience, by aggregating something original into a shallow repeat. He produces something enthralling, a story told with vigor, drawn from experience. It’s a confessional. About something sneaky. Invasive. Maybe even illegal. But fun, and activity the reader might wish he or she had been clever enough to have imagined or fearless enough to have done.

Apple by Joe WilcoxSep 22, 201411:49 am

Apple’s Magic Formula is Secrecy and Rumors

Apple’s longstanding perchant for secrecy is legendary. It’s also a myth. Granted, the company has a strict no-comment policy about future products, which isn’t so much about keeping information from seeping out but controlling who disseminates it. Something else: Secrets are impossible to keep when a company produces physical products overseas and depends on so many third-party suppliers. Controlled leaks, or strictly managing those that aren’t, lets Apple maximize marketing advantage.

The value cannot be understated, because Apple’s business model in 2014 isn’t much different from 2001 or 1995: Reselling to the same core group of loyal customers. The Mac faithful mattered when the company struggled to survive against the Intel-Microsoft duopoly and made the majority of profits from selling computers. Cofounder Steve Jobs wisely chose to expand into new product categories—iPod (2001), iTunes Music Store (2004), iPhone (2007), iPad (2010)—that freed Apple from monopoly bondage. But the core philosophy of selling to loyal customers, even while trying to grow their numbers, remains the same.

Blogging by Joe WilcoxSep 9, 20148:34 am

Sam Biddle is Lucky

Link love: Apple PR Insider: ‘You have to be able to control the journalist’ I envy Sam Biddle, who has just about the best job in blogging and journalism. Who else ahead of Apple’s big […]

News Media by Joe WilcoxMar 25, 201411:50 am

When Media Values Collide

Overnight, I came out against my colleague’s story “New Mozilla CEO is allegedly anti-gay marriage—Firefox developers boycott” . Had I been editor on duty, the story wouldn’t have run, not because of the topic but the sourcing. However, response to the post—820 comments as I write—raises an interesting quandary about the cultural clash between old and new media.

Reader response is explosive, and comments are much more interesting reading than the story (no offense to buddy Brian Fagioli). Commenters largely fall into two opposing camps—those complaining about societal constraints on free speech and others disgusted by Mozilla’s CEO being allegedly anti-gay marriage. The polarized ends, and even some discussion between them, is fascinating snapshot about freedom, community, and human rights—one person’s personal versus those of the larger group.

News Media by Joe WilcoxMar 8, 20148:52 pm

Hello, Responsible Reporting

Today, the ebook formally known as Be a Better Blogger published to Amazon, Google, and Smashwords ebook stores. Title—drum roll, please—Responsible Reporting: Field Guide for Bloggers, Journalists, and Other Online News Gatherers.

As explained in post “Bye, Bye, Be a Better Blogger“, I launched a 28-day crowdfunding campaign to raise enough money to spend two months researching and writing the book. But the campaign lost money and wasted valuable time. You can always get more money, but time is a commodity never regained.

News Media by Joe WilcoxMar 3, 201412:25 am

What's the BuzzFeed, Tell Me What's Happening

Say, bloggers, journalists, and social sharers, you do want to watch this Nieman Foundation for Journalism at Harvard interview with BuzzFeed editor Ben Smith. For more than a year, I have offhandedly observed the site’s […]

News Media by Joe WilcoxFeb 20, 20149:29 pm

A Tale of Two Press Releases

As my Be a Better Blogger book crowfdunding campaign winds down, I will document steps taken to achieve the goal, which with eight days to go looks less likely by the hour.

On February 17, I hired a consultant, to offer guidance, do social media shoutouts, and reach out to bloggers and journalists, which includes distributing a press release. I rewrote the PR, nearly 80 percent. I present both versions for your review.

Aspiration by Joe WilcoxFeb 17, 20147:33 pm

Be a Better Crowdfunder

To date, my Indiegogo campaign for book Be a Better Blogger is a money loser. Costs exceed the pittance of contributions, and I appreciate every one made. Make no mistake, if you contributed—thank you! But with 11 days to go, and the campaign about 1.8 percent funded, absolute failure looms large.

So with little to lose, but more money, I hired one of several crowdfunders that emailed or commented soon after the campaign’s launch. I don’t expect much from the $149 fee, which gets me one hour consultation, press release, PR distribution, journalist outreach, and feed submission (whatever that means). But I did receive important insight, which is more a lesson about interacting with others rather than working alone.