There are days I want to walk away and never write another news story. Apple’s newest product design scandal—”BendGate” or “BentGate”—is here, and how funny there is no consensus which of two names to call it. The so-called scandal is not a big a deal; the majority of reports mislead. Brace for it: Another of my diatribes about the evils of the Google free economy, where the quest for ad revenues drives pageviews and stories meant to generate them. The metric is terribly outdated. As I explain in my book Responsible Reporting: Field Guide for Bloggers, Journalists, and Other Online News Gatherers, audience matters more and should be the only measure for advertising.
I’m guilty of posting: “If iPhone 6 or 6 Plus bends, it’s YOUR fault“, which is a prearranged rebuttal to colleague Mihaita Bamburic’s analysis “If your iPhone 6 or 6 Plus bends, it’s Apple’s fault“; and “8 reasons why Apple iPhone 6 and 6 Plus ‘bendgate’ is a good thing“, simply because I felt like writing something fun. The first story purposely stands against the rash of posts claiming design flaw, while the second shows just how ludicrous this all is.