Tag: Windows 7

Digital Lifestyle by Joe WilcoxSep 25, 20091:24 pm

What is an Ad?

TechFlash’s Todd Bishop and I disagree about what constitutes an ad. I ask you which of us is right. The disagreement started over Todd’s post “Windows Ads, Finally Cool?” He reports about some Windows 7 videos that popped up online a few days ago.

I saw the same vids on Tuesday night and almost blogged about them. But I recalled reading something a few weeks ago (from the esteemed Long Zheng) about the same videos being produced conceptually for Microsoft. Also, the run times were all wrong for broadcast. Nobody airs a 51-second commercials. I dismissed the videos as YouTube-distributed marketing material, but not advertisements.

Apple by Joe WilcoxSep 21, 20097:20 pm

My Run In With Fake Steve Jobs

It’s not the first encounter. But this time, I fought back. Last week, someone tweeted that I had been Fake Steved. Last week, at Betanews I blogged: “Why I chose Windows 7 Over Snow Leopard (and you should, too).”

For Fake Steve (aka, journalist Dan Lyons) that translated into post title: “Borg lapdog says you should choose Windows 7 over Snow Leopard.”

Digital Lifestyle by Joe WilcoxSep 10, 20092:43 pm

'I'm a PC, and More Happy Is Coming'

Kylie is back! Everyone’s favorite Windows Photo Gallery youngster pushes Windows 7. (Say, is she a first grader now?) Kylie kicks off what the YouTube version of the commercial calls the “Good News” advertising campaign.

Microsoft by Joe WilcoxSep 6, 20093:48 pm

Have Fun, But Don’t Break Windows During Microsoft’s House Party

Microsoft’s Windows 7 House Party—like it’s oh-so new, or silly. Microsoft isn’t running the events or broader marketing but outsourcing them through service House Party, which launched in 2005. House Party’s oldest, archived event is Nickelodeon’s AVATAR launch, more than three-and-a-half years ago. What bugs me about the blogs and news stories is lack of context.

Microsoft by Joe WilcoxAug 6, 20096:54 pm

One Mistake Doesn’t Discredit the Windows 7 Upgrade Chart

ZDNet blogger Ed Bott has some crazy notion that the Windows 7 upgrade chart is nothing more than a marketing blunder. But his reasoning is more complex than the chart. Has Ed never heard of Occam’s Razor?

Yesterday, I expressed my dismay about what the chart means in a commentary here and today in a Betanews story with response from analysts (They were less concerned than me). On Tuesday, Microsoft sent the chart to veteran tech reviewer Walt Mossberg in response to a query about upgrading to Windows 7.

Apple by Joe WilcoxAug 6, 20095:32 pm

Two Tales of Windows 7 Abandon

In the interests of transparency and fair disclosure, I must make two of three confessions. Several people have asked, via comment, e-mail or tweet, whether or not my wife and daughter stuck with Windows 7. There’s appropriateness to responding the day Microsoft released the operating system to MSDN and TechNet subscribers.

Microsoft by Joe WilcoxAug 5, 20096:47 pm

My Terrible Windows 7 Moment

They say that a picture is worth a thousand words. Perhaps the same can be said of the right chart. The one below is so wordy I won’t have to write my usual 1,000-post. In reviewing the chart last night, I had one of those dreaded OMG moments.

Microsoft by Joe WilcoxJul 2, 200911:43 am

All in the Family Pack

Well, well, the Web is abuzz today with rumors that Microsoft may finally be prepping a Windows “Family Pack.” Some people preordering Windows 7 might feel gipped. Perhaps they should.Overnight, Kristan Kenny set off quite the ruckus about a possible Windows 7 Home Premium Family Pack.

Apple by Joe WilcoxJun 25, 200912:07 pm

Windows 7 Social Media Edition

The most surprising thing about today’s Windows 7 pricing announcement isn’t the pricing, but how Microsoft directly delivered news about it. While Microsoft issued a press release, the most substantive information comes from the Windows Blog, which the release links to. For anyone still clinging to the fantasy that there is some magical separation between Microsoft public relations teams and its bloggers, wake up! There really is none.

Perhaps there shouldn’t be, and that should concern Microsoft’s outside public relations agencies and what their future role will be. People naturally are more interested in other people and what they have to say. Surely a blogger, an identifiable human being, with posted picture and personality, is more believable and memorable than a germane press release.

Gear by Joe WilcoxJun 16, 20098:14 pm

My Minimalistic Home Office

For weeks, I’ve been meaning to post something about my minimalistic home office. Today, jkOnTheRun’s James Kendrick posted on his “clean minimalistic office,” which got me off my procrastinating butt.

I’ve worked out of a home office for more than a decade. People don’t ask as much about it as they did in 1999, when many fewer people worked remotely. But when there are questions, the first usually is: “How do you keep from getting distracted? You know, watching TV and stuff?”

Microsoft by Joe WilcoxJun 16, 20092:15 pm

There is No Looming Windows XP Disaster

This afternoon, Larry Seltzer forwarded a link to InfoWorld story “Microsoft’s Looming Windows 7 Licensing ‘Disaster’ for XP Users.” Yeah? This story is a hissy fit over nothing. Galen Gruman writes that “the large percentage of businesses that have held onto XP rather than go to Vista—about half, according to Gartner—are no doubt planning to migrate to Windows 7. But Microsoft may be making it harder and costlier for them to do so.”

Apple by Joe WilcoxJun 16, 200911:58 am

Answering the Snow Leopard-Windows 7 Question

Yesterday, someone asked me if “Apple has got a realistic chance with Snow Leopard?” competing against Windows 7. He was particularly interested in Macintosh uptake in the enterprise. I gave him my answer, which I will blog here with additional analysis.

My answer to his question is “No.” Snow Leopard won’t convert many more businesses to the Mac, particularly with Windows 7 launching three to six weeks later and likely appearing on new PCs before Apple’s new operating system ships. Later this year, Microsoft and its partners will cover the planet in Windows 7 marketing, which will help further marginalize Mac sales. I’ll further explain my reasoning.