Category: Marketing

Photo by Joe WilcoxApr 13, 20228:02 pm

Mystic Mocha Marketing

One of University Height’s fixtures is Mystic Mocha, which through change of ownership survived the SARS-CoV-2 (severe acute respiratory syndrome Coronavirus 2)/COVID-19 shutdowns mandated by California Governor Gavin Newsom and also San Diego County health authorities.

Today, as my wife and I walked by the place, we happened upon a sign at the corner of Alabama and Mission. I pulled around Leica Q2, knelt down low, and shot the Featured Image. Vitals, aperture manually set: f/8, ISO 100, 1/320 sec, 28mm; 11:39 a.m. PDT.

Society by Joe WilcoxMay 25, 20219:24 pm

I Won’t Go Soft on Hard Seltzer

Before the Wilcoxes relocated to California from Maryland some thirteen-and-a-half years ago, I generally replaced soda with a couple tablespoons of apple juice mixed with a 12-ounce can of seltzer (e.g., carbonated water). But finding the bubbly proved to be really challenging in SoCal. A few stores stocked seltzer in quart-size plastic bottles but no cans and for considerably higher price than what we paid back East.

Then came LaCroix’s bold brand turnaround early in the last decade. Packaging makeover and consumer rage against sugary soda won over mainstream Millennials, ultimately leading to a seltzer surge—whether measured by increased number of brands, flavors, or sales. That’s good for me, now a drinker of straight seltzer; no juice added by my hands or artificial flavors by bottlers.

Photo by Joe WilcoxAug 19, 20209:56 pm

CLAWS Dig In

We follow up my neighborhood’s lone Trump-Pence 2020 sign with something even more surprising: Black flag that is the Featured Image, which I captured using iPhone XS on August 16. Vitals: f/2.4, ISO 16, 1/1229 sec, 52mm (film equivalent); 11:51 a.m. PDT. The tabby nicknamed Ranger from my “Cats of University Heights” series lives in the same residence.

Have feline families formed a coalition against racism? Nope. It’s the meeting of art, entrepreneurism, and opportunity. “CLAWS is not a group or organization, it’s my idea/message/statement/artwork/design”, creator Ryan Patterson explains on his Cat Magic Punks page. “If you love cats and are against white supremacy, you’re part of it!”

Living by Joe WilcoxJul 7, 20191:14 pm

Do It, Dunkin’

Some adversarial-marketing opportunities are just too tasty to ignore. Are you listening, Dunkin’? Starbucks has presented its rival grand opportunity to tap into longstanding stereotypes about cops and donuts in a positive way. Hey, Dunkin’, put potential slogans into a dozen box and eat up the green-and-white logo demon by giving it a bigger boot-in-the-butt than it gave some of Arizona’s finest.

The Tempe Officer’s Association took to Twitter to explain the incident I allude to: “On Independence Day, six Tempe police officers stopped by the Starbucks at Scottsdale Road and McKellips for coffee. The officers paid for their drinks and stood together having a cup of coffee before their long 4th of July shift. They were approached by a barista, who knew one of the officers by name, because he is a regular at that location. The barista said that a customer ‘did not feel safe’ because of the police presence. The barista asked the officers to move out of the customer’s line of sight or to leave. Disappointed, the officers did in fact leave. This treatment of public safety workers could not be more disheartening”.

For sure!

Living by Joe WilcoxOct 16, 20177:50 pm

LaCroix Sticker Shock Gives Me Nose Bleeds

What a difference branding makes for sale-pricing. Before LaCroix became a posh, bubbly brand for environmentally-minded, organic-obsessed, uncompromising-to-spend-less Whole Foods sundry shoppers, my wife and I regularly purchased the seltzer. We preferred the no-flavor water for its effervescence and low-sodium content. I remember when, going back just five years, the local Ralph’s sold cases of 24 12-oz cans for $4.99 during summer months.

But now that LaCroix is the Apple of bubbly waters, those cans cost lots more. Today, in the same Ralph’s the exact quantity deeply discounted is twice as much—and that’s helluva savings when one case of eight typically sells for what I used to pay for 24.

Google by Joe WilcoxOct 4, 20174:07 pm

I Buried My Pixelbook Ambitions at Google Store

I would like to thank Google for saving me thousands of dollars in needless spending. Near the end of today’s gangbuster hardware event, I was ready to order two new Chromebooks and smartphones, one each for me and my wife. But “error 500” pages on the company’s store website and long-lead new product availability dates prompted me to cancel the one order successfully made and to delete the others in process from my shopping cart.

For a company whose product managers droned on this morning about all the reasons why artificial intelligence is so right, Big G got the store selling experience all wrong. I have waited through most of 2017 for a new Google-branded Chrome OS laptop. While hardly a fresh hardware design concept, Pixelbook is nevertheless tempting enough to bring me back to the AI and voice-assistant contextual future from the Apple rotting on the overly-obsessed touch-UI tree. I was willing and ready but instead walked away angry.

Apple by Joe WilcoxJun 20, 20173:43 pm

Google Pixel XL First Impressions

Next week, iPhone is 10 years old; sales started on June 29, 2007. Please see my post about that day—”The iPhone Moment“—and another on the tenth anniversary of the device’s unveiling, “The iPhone Metaphor“, from January of this year. Strangely, I celebrate by abandonment. Twelve days ago, my family switched to Verizon from T-Mobile, and in process I gave up iPhone 7 Plus.

Appropriately perhaps, as I write this sentence, Talk Talk’s “Living in Another World” streams from Tidal. Yeah, that’s me, with respect to iPhone 7 Minus—what I started calling the thing after learning that Apple makes two models, one of which in part is incompatible with Verizon and other CDMA carriers. You want model A1661 and not A1784. Rather than get another Minus, I chose to try something else: Google Pixel XL, which overall user experience is as good and in many respects so much superior.

Apple by Joe WilcoxJun 9, 201710:00 am

Letting Pixel C, and also Chromebook Pixel, Languish is Foolhardy

To celebrate the launch of Apple’s new 10.5-inch iPad Pro, I ordered Pixel C, which arrived three days ago. Worst case, the tablet can be returned for refund during the buyer’s remorse period; there ain’t any regrets so far—just the opposite. To my pleasant surprise, the tab is much more enjoyable than I remember, because Nougat is so pretty, efficient, and buttery smooth than was Marshmallow on the device. The screen scorches any available iPad, Pro or otherwise, and the performance is shockingly nimble. My Pixel C shipped with Android 7.1.1 and quickly updated to 7.1.2. I will soon install Android O; Google released Developer Preview 3 yesterday.

There’s a certain insanity to the purchase. I reviewed Google’s Android slate 15 months ago; that makes the thang ancient as measured in computing years. But Big G still sells the tab, and there must be a reason, right? I got another because a college student took possession of my first Pixel C in early 2016. With keyboard cover, the tablet makes a helluva handy carry-along on campus.

Aspiration by Joe WilcoxJun 25, 201612:38 pm

The Problem with post-Brexit UK isn’t Leave but Remain

The government of David Cameron and the British intelligentsia will ruin the United Kingdom if they stay the course of their post-Brexit rhetoric. The tone is abysmal. Catastrophic—like a family’s patriarch has unexpectedly died and the women left behind must abandon their estate. Think Sense and Sensibility, where the Dashwood mother and daughters are exiled to the English countryside following the master’s death. They are outcasts. They have no rights to inheritance. They have no future.

But the story’s ending is quite different than its beginning. The UK’s future can be great—better, apart from the European Union than being one of its members. But that chapter may never be written should sour grapes of doom and gloom dominate the post-Brexit narrative. As I often say: In business, perception is everything. Same applies to government, and the image that nations put forth. Too much of the story being written about the UK’s future, which no one without a time machine can predict, is negative. The narrative conveys no confidence that the islands can stand alone.

Society by Joe WilcoxApr 6, 20165:48 pm

Don’t ‘Fall into the Gap’

The Internet outrage over the photo for a Gap Kids advertisement is rather ridiculous. The meme accuses racism, because the taller white tween rests her arm on the shorter black girl’s head. Gap was wrong to apologize and replace the pic, bowing before the will of social media bullies. They read too much into the modeling, and you shouldn’t side with their idiocy.

The posing isn’t unusual for Gap marketing, and there is at least one earlier instance where roles reversed: Black tween resting arm on the head of a white girl, as filmmaker Matthew A. Cherry tweets with question: “Does the @GapKids pic on the left make the pic on the right okay? Let’s debate”. The answer is immaterial, because motivation and meaning are assigned, in conspiratorial fashion. I look at the pic and could, purely for contrarian perspective’s sake, assign equally-outrageous interpretation.

Apple by Joe WilcoxFeb 16, 20167:25 pm

Android ‘Monotune’ Sets the Right Pitch with iPhone

Great marketing strikes a chord, in this instance quite literally, with consumers. The best compares the primary product to another, effectively evoking emotional connection. Apple’s “1984” commercial and “Get a Mac” series are excellent examples. In the former, the IBM PC is portrayed as Big Brother, while in the latter actors represent Mac and PC—the benefits of one and detriments of the other. Both examples use metaphors to simplify complex comparisons and to make lasting impressions rather than to checklist features.

Google spot “Monotune” ia a magnificent metaphor—piano of 88 different keys representing Android set against another, portraying iPhone, where all the notes are the same. Music is memorable, and the comparison striking as much for the under current. Apple’s brand often is associated with music and also creative individuals.

Society by Joe WilcoxJan 15, 20169:48 pm

Seriously, Wikipedia?

I would like to wish Wikipedia happy birthday, but wonder what the Hell this photo has to do with free, curated, online information? The pic appears in a blog post self-celebrating the site’s 15th year of operation. What do I miss here? Is the encyclopedia into printing books for distribution to schoolkids? Perhaps use is backhanded commentary, suggesting these tykes would be smarter if only they had access to “free knowledge”.

Maybe the pic is subliminal, instead, and the purest form of propaganda fundraising. To celebrate the birthday, Wikipedia launches an “endowment”, with goal of raising $100 million over 10 years. What’s more stereotypical than using cute kids of color to pull the heart strings to open wallets. For others, donations will be guilt-giving.