[youtube=https://www.youtube.com/watch?v=TRmgMe2STL0] Sitting in the theater waiting for The Hunger Games: Mockingjay Part 1 to start, this Android commercial just played. Superb marketing. Love it! The tagline—”be together, not the same”—is pointed dig at Apple.
Category: Marketing
Viral Before There was Viral: 'The Blair Witch Project'
As Halloween approaches, the Academy of Motion Picture Arts and Sciences takes a long look down memory lane—eh, scary forest paths—with a short documentary about “The Blair Witch Project“. Before there was Facebook and Flickr […]
Another Apple Media Circus Begins
The Apple media invites are out today, and I am disappointed to see how effectively the company manipulates the Fourth and Fifth Estates and how willing are they to be led. For the record, I got no invite, nor did I expect one.
To the Apple marketing team, I tip my hat in recognition for job well-done. Please enjoy a well-deserved laugh on me. You earned it. The venue choice already has some blogs and news sites a-going.
Apple’s New Ad Campaign is ‘More Powerful Than You Think’
[vimeo https://vimeo.com/93048304]
I can’t seem to escape Apple’s “Powerful” commercial, which during some primetime programs airs two, or even three, times. The TV spot is aspirational marketing done right, with booming tagline: “You’re more powerful than you think”.
There's a Journalist Suckered Every Minute
Add this little ditty to the long list of snickering snots snarking “Suckers!” They would be right, after reading Nick Miede‘s answer to question: “Did That Tesla Ad Really Cost $1,500?” I saw the figure roar across blogs and social networks earlier this month and marveled at the amount.
A Tale of Two Press Releases
As my Be a Better Blogger book crowfdunding campaign winds down, I will document steps taken to achieve the goal, which with eight days to go looks less likely by the hour.
On February 17, I hired a consultant, to offer guidance, do social media shoutouts, and reach out to bloggers and journalists, which includes distributing a press release. I rewrote the PR, nearly 80 percent. I present both versions for your review.
Be a Better Crowdfunder
To date, my Indiegogo campaign for book Be a Better Blogger is a money loser. Costs exceed the pittance of contributions, and I appreciate every one made. Make no mistake, if you contributed—thank you! But with 11 days to go, and the campaign about 1.8 percent funded, absolute failure looms large.
So with little to lose, but more money, I hired one of several crowdfunders that emailed or commented soon after the campaign’s launch. I don’t expect much from the $149 fee, which gets me one hour consultation, press release, PR distribution, journalist outreach, and feed submission (whatever that means). But I did receive important insight, which is more a lesson about interacting with others rather than working alone.
Lesson Learned about PR Pitches
For my Be a Better Blogger crowdfunding campaign, roles are reversed. I am accustomed to public relations professionals—what many of my peers call flaks (I don’t)—sending me cold pitches about something related to technology. They range from product announcements to corporate news. Now I’m the cold pitcher promoting my money-grubbing requests to support the project. I don’t like how it all feels, but…
I actually archive most of the PR email received, and these messages go back to the 1990s. So my pool of marketing professional return mail addresses is quite sizable. The day after the campaign started (February 1), I pitched back. About 150 of the PR folks got my cold pitch. I kept the outreach to those with whom there had been interaction within 18 months. Their responses exceeded expectations.
Virgin Mobile ‘Crazy Life’
[vimeo https://vimeo.com/43487168] I simply lo-o-o-o-ve the Virgin Mobile “Crazy Life” marketing campaign. The commercials are energetic, provocative and true! When your life is your mobile you don’t have a life. Take my iPhone 4 […]
The Imperfectly-Priced Perfect Butt Boyfriend Sweatpants
Have you ever heard of a “test” store? I hadn’t until yesterday (Aug. 25, 2010). Abercrombie & Fitch supposedly has one in downtown San Diego. Shopping there meant spending 20 percent more on a pair of sweatpants for my daughter than at another store a few miles away.
Apple’s iPhone 4 Booboo has Etsy Fix
I am in storytelling mood—and marketing is all about storytelling in very few words (for the best even tweets are too long). This little ad—taking advantage of Apple’s so called “Death Grip“—is smart storytelling in just so many ways.