I am in storytelling mood—and marketing is all about storytelling in very few words (for the best even tweets are too long). This little ad—taking advantage of Apple’s so called “Death Grip“—is smart storytelling in just so many ways.
Category: Marketing
TechCrunch and Woot play to AP’s Weakness
Some people—heck, some organizations—have no sense of humor. Humorless perhaps best describes Associated Press, which apparently didn’t get Woot’s joke about owing money for a blog excerpt. TechCrunch’s MG Siegler put AP in its place today, that’s assuming there isn’t yet a nasty takedown-notice response coming.
Some quick background: About two years ago, AP decided that no one should excerpt its content without paying for it. The policy defies decades of journalist practices and fair-use laws. I could understand AP going after blocks of text, but no, it’s the little excerpts, too. Excerpt up to 50 words and AP expects you to pay $17.50; 100 bucks for 251 words or more. The approach is controversial, as it should be.
American Apparel Rummage Sale
Apple has got nothing on American Apparel. The line for the rummage sale in San Diego on May 8, 2010, made an Apple new product launch line seem tiny indeed. Both companies have strong brands—and […]
New York Dog Walkers Bing? What About California?
Microsoft has this nifty marketing promotion where New York City dog walkers wear Bing T-Shirts. Hell, why not any city in California? The people out here are dog nuts, sometimes walking two or three animals at once.
Barack Obama’s Three Mistakes
I voted for Barack Obama and still have much hope for his presidency. But from my humble perspective, his priorities were out of order coming into office. Healthcare should have been second to financial reform. The Financial Crisis Inquiry Commission hearings now underway started more than a year too late.
The Most Natural User Interface is You
It’s April Fools’ Day, and I’m not joking. But that doesn’t mean we can’t have some fun, by comparing and contrasting Apple old with Apple new. 🙂 Last night I posted to Betanews: “What 1984 Macintosh marketing reveals about iPad,” which is based in part on my April 2006 post “When Magazines Mattered,” about Apple buying all the ad pages—39 of them—in the Newsweek 1984 election issue. Magazines mattered to Apple for promoting Macintosh during its launch year. Now iPad matters to magazines, for which some publishers hope to turnaround sagging readership (and ad revenues). Ha, who’s paying whom now?
Embrace Life: Always Wear Your Safety Belts
[youtube https://www.youtube.com/watch?v=h-8PBx7isoM] Photographer Carl Rytterfalk summited this video in response to my Nov. 5, 2009, post about about him. This is exceptional marketing—the kind of video people just won’t remember; they can’t forgot it.
High-Priced VAIO
Whoa, this Sony notebook makes overpriced Mac laptops seem like a bargain.
If Ovi Store was as Good as This Video About It…
[youtube http://www.youtube.com/watch?v=4cjTtkTE5po] Nokia would have kicked Apple’s ass long ago.
Pepsi Throwback
Why is sugar soda only available for a limited time when high fructose corn syrup is so much worse? (Taken and uploaded with Google Nexus One).
Now This Is Advertising!
Only Microsoft could be so bold. As I explained in my last post, TechFlash’s Todd Bishop and I have been bantering back and forth about what is advertising. Oh, these IM arguments can be brutal. Anyway, […]
What is an Ad?
TechFlash’s Todd Bishop and I disagree about what constitutes an ad. I ask you which of us is right. The disagreement started over Todd’s post “Windows Ads, Finally Cool?” He reports about some Windows 7 videos that popped up online a few days ago.
I saw the same vids on Tuesday night and almost blogged about them. But I recalled reading something a few weeks ago (from the esteemed Long Zheng) about the same videos being produced conceptually for Microsoft. Also, the run times were all wrong for broadcast. Nobody airs a 51-second commercials. I dismissed the videos as YouTube-distributed marketing material, but not advertisements.