Category: Marketing

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The Most Natural User Interface is You

It’s April Fools’ Day, and I’m not joking. But that doesn’t mean we can’t have some fun, by comparing and contrasting Apple old with Apple new. 🙂 Last night I posted to Betanews: “What 1984 Macintosh marketing reveals about iPad,” which is based in part on my April 2006 post “When Magazines Mattered,” about Apple buying all the ad pages—39 of them—in the Newsweek 1984 election issue. Magazines mattered to Apple for promoting Macintosh during its launch year. Now iPad matters to magazines, for which some publishers hope to turnaround sagging readership (and ad revenues). Ha, who’s paying whom now?

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What is an Ad?

TechFlash’s Todd Bishop and I disagree about what constitutes an ad. I ask you which of us is right. The disagreement started over Todd’s post “Windows Ads, Finally Cool?” He reports about some Windows 7 videos that popped up online a few days ago.

I saw the same vids on Tuesday night and almost blogged about them. But I recalled reading something a few weeks ago (from the esteemed Long Zheng) about the same videos being produced conceptually for Microsoft. Also, the run times were all wrong for broadcast. Nobody airs a 51-second commercials. I dismissed the videos as YouTube-distributed marketing material, but not advertisements.

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Bubbling Bing Soda Story is Flat

Microsoft employee evangelist Heather Hamilton is my darling today (Please don’t tell my wife!). She writes quite convincingly that “Sometimes, when something looks like a fizzy scoop, it totally isn’t.” Heather responds to a weird story circulating the blogs—soda cans marketing Bing to Microsoft employees. Anyone who works for Microsoft or has visited the campus should know there are fridges on every floor (or there sure seem to be) filled with soda and other beverages. Microsoft coolers pack a better selection than my local 7-Eleven, and for better price: Free. I’ve seen product branded cans in the coolers before, but hadn’t thought much of them. Branded gear of every shape and size can be found at most consumer companies.