Microsoft employee evangelist Heather Hamilton is my darling today (Please don’t tell my wife!). She writes quite convincingly that “Sometimes, when something looks like a fizzy scoop, it totally isn’t.” Heather responds to a weird story circulating the blogs—soda cans marketing Bing to Microsoft employees. Anyone who works for Microsoft or has visited the campus should know there are fridges on every floor (or there sure seem to be) filled with soda and other beverages. Microsoft coolers pack a better selection than my local 7-Eleven, and for better price: Free. I’ve seen product branded cans in the coolers before, but hadn’t thought much of them. Branded gear of every shape and size can be found at most consumer companies.
Category: Marketing
Simply Great MSN.ca Ad
One of my favorite blogs is the Canadian Design Resource. I’m a sucker for good design, and I am pseudo Canadian. It’s one of the few blogs I really look forward to finding updates in my RSS feeds. Today, a post for MSN Canada caught my attention.
'I'm a PC, and More Happy Is Coming'
Kylie is back! Everyone’s favorite Windows Photo Gallery youngster pushes Windows 7. (Say, is she a first grader now?) Kylie kicks off what the YouTube version of the commercial calls the “Good News” advertising campaign.
Have Fun, But Don’t Break Windows During Microsoft’s House Party
Microsoft’s Windows 7 House Party—like it’s oh-so new, or silly. Microsoft isn’t running the events or broader marketing but outsourcing them through service House Party, which launched in 2005. House Party’s oldest, archived event is Nickelodeon’s AVATAR launch, more than three-and-a-half years ago. What bugs me about the blogs and news stories is lack of context.
Laptop Hunter Sheila's First Post-Hunt Big Project
Say, do you remember Sheila Dvorak? The filmmaker who bought an HP HDX 16t, in one of those Microsoft “Laptop Hunters” commercials? The stereotypical filmmaker uses a Mac, running Apple’s Final Cut Studio. But not Sheila. She’s completed her first project using the HDX 16t.
Megawoosh: Slip Slidding Fake
[youtube http://www.youtube.com/watch?v=lkwh4ZaxHIA] Advertising Age asks: “What’s more popular than ‘Roller Babies’. The world’s largest Slip ‘n Slide. Microsoft’s ‘Megawoosh’ campaign has successfully displaced Evian at the top of the Viral Video Chart, with almost […]
No Thanks: Full-Screen iPhone Ads
Look what popped up on my iPhone 3GS while reading a New York Times story. A full-screen advertisement. I would rather skip the ads and pay the Times, say, five bucks a month for content. […]
Look to ‘The Loop’ for Good Branding Ideas
IDG laid off my buddy Jim Dalrymple about the time I got the boot from eWEEK. Jim wasted no time starting a new enterprise, and at the right place: The brand. Jim brilliantly rebranded himself, and what he did should be lesson to any person or company looking to launch a new product or service.
It’s easy to dismiss Jim, because of “the beard.” You wouldn’t think he’s all that bright, because of the shag, which gets more in your face than his. Jim is so small town he doesn’t live in Halifax, Nova Scotia, but just outside the city. Most Americans would respond “Where?” if asked about Halifax. Hehe, that could be a “Jeopardy” answer. But greater Halifax, the largest city north of Boston and east of Montreal, is home to about 360,000 people.
Microsoft treats Razorfish like Fishbait
Is there some relationship between razorfish and stingrays? About the time I started to blog about Microsoft selling digital ad agency Razorfish to Publicis Groupe, a phone call came that a stingray had stung my daughter. So I raced north to Del Mar beach, where the wonderful lifeguards cared for my wounded 15 year-old. We’re back home, and I am, finally, ready to offer my intrusive opinion about Microsoft’s sale.
One Mistake Doesn’t Discredit the Windows 7 Upgrade Chart
ZDNet blogger Ed Bott has some crazy notion that the Windows 7 upgrade chart is nothing more than a marketing blunder. But his reasoning is more complex than the chart. Has Ed never heard of Occam’s Razor?
Yesterday, I expressed my dismay about what the chart means in a commentary here and today in a Betanews story with response from analysts (They were less concerned than me). On Tuesday, Microsoft sent the chart to veteran tech reviewer Walt Mossberg in response to a query about upgrading to Windows 7.
Shop My Local Costco for Security Software—Not Much Else
How good is Windows’ security? Costco either doesn’t think much of it or perhaps wants customers to think more about it. Yesterday, while shopping at my local Costco, I was surprised to see that security was the biggest software category stocked. I mean really big.
American Apparel Displays What?
I am a sucker for good marketing, often stopping to gawk at store display windows. Marketing displays, especially store windows, are art forms. The best combine things that seemingly go oddly together.