I am in storytelling mood—and marketing is all about storytelling in very few words (for the best even tweets are too long). This little ad—taking advantage of Apple’s so called “Death Grip“—is smart storytelling in just so many ways.
Category: Media
iPhone Antenna Song
[youtube https://www.youtube.com/watch?v=VKIcaejkpD4] Yes, this is the same video Apple showed during its July 16th iPhone 4 media event. Like Song-a-Day man Jonathan Mann, I’m generally satisfied with iPhone 4, despite all the negative press about […]
Journalists, Don’t Fall for Predicto’s Flack Attack about iPhone 4 Recall
This morning, I received a PR pitch from social networking survey service Predicto, which existence I had no prior knowledge. I’m simply aghast by the flagrant misuse of data and assertion that based on a Predicto survey, Apple will likely recall iPhone 4.
iPhone 4 Camera First Impressions
I am not that impressed with iPhone 4’s camera, whether measured by usability or output. The photos are okay, but nothing like what I’m used to getting from a Nokia handset. The iPhone 4 requires […]
TechCrunch and Woot play to AP’s Weakness
Some people—heck, some organizations—have no sense of humor. Humorless perhaps best describes Associated Press, which apparently didn’t get Woot’s joke about owing money for a blog excerpt. TechCrunch’s MG Siegler put AP in its place today, that’s assuming there isn’t yet a nasty takedown-notice response coming.
Some quick background: About two years ago, AP decided that no one should excerpt its content without paying for it. The policy defies decades of journalist practices and fair-use laws. I could understand AP going after blocks of text, but no, it’s the little excerpts, too. Excerpt up to 50 words and AP expects you to pay $17.50; 100 bucks for 251 words or more. The approach is controversial, as it should be.
Fourth of July 2010
Happy Independence Day! However, on July 3, 1776, John Adams wrote to his wife Abigail: “The Second Day of July 1776, will be the most memorable Epocha in the History of America. I am apt […]
MSNBC.com bets on Readers
I can’t much imagine how MSNBC.com could have designed a news site seemingly more unfriendly to generating static pageviews—unless there is some secret Google gaming formula. The secret sauce is there, and I love it. MSNBC.com’s updated news site pulls readers in rather than sending them out.
Coffee Shop Newsrooms
My fantasy newsroom is one where the public comes and goes (within reason, of course) and story ideas flow freely in all directions. In England in the 1600s, news grew out of coffeehouses this way. Decades later in the U.S. colonies, the venue of choice switched to pubs. (I like that journalism in America is tied up with drinking. Explains a lot.)
Here’s a big shout-out to the Freehold, New Jersey initiative above. I’m rooting for (literal) conversational journalism par excellence.
Doreen Marchionni
IKEA Kitty
In late April I purchased the Olympus PEN E-P2 micro four-thirds digital camera. I’m ready to start posting photos after resolving problems with a defective kit lens.
Apple of My Eye
[vimeo https://vimeo.com/12819723] Short film “Apple of My Eye” demonstrates how good storytelling isn’t about the tools but the storyteller. Michael Koerbel shot and edited this delightful video on an iPhone 4. No PC or other […]
All-Purpose Media
Until the Net arrived, the history of media had been a tale of fragmentation. Different technologies progressed down different paths, leading to a proliferation of special-purpose tools. Books and newspapers could present text and images, […]
Add Flow to the Blogging Stock
Today, I start an experiment here that will take the blog off track a bit, but which could better build readership. “What?” You ask. “Joe, don’t you have another experiment going with comments turned off?” Yes, and that one ends next week.
The experiment comes to answer a question: What is the best way to be the better blogger? I need to make money writing at a time when writing is becoming a commodity service. Increasingly, journalists like me are obsolete. The answer I seek may be to the wrong question; perhaps blogging isn’t the writing I or many people like me should pursue. But I try.