Whoa, the fourth Bing commercial is simply outstanding. Microsoft CEO Steve Ballmer shouldn’t feel bad about approving that $80 million to $100 million marketing budget. He’s getting good value for the money spent.
Category: Media
The Keyword to Microsoft’s Search Success
Too many people are wasting too much energy writing about the name for Microsoft’s new search engine—assuming there is going to be one, rather than made-over Windows Live Search. Kumo, Crapo, Frapo, Wacko—who cares? Microsoft could rebrand search Bill Gates, Steve Ballmer, Bozo the Clown or the Muffin Man. Right now, the name shouldn’t matter to anyone, nor will it make much difference against Google’s dominance. Microsoft must fundamentally change how search works.
Microsoft Finally Finds a Lifestyle It Can Sell
The most successful companies share several attributes in common. Among the most important: They sell a lifestyle. Apple has effectively done this with multiple products, which is unusual. There are separate, yet related, iPod, iPhone and Mac lifestyles. But many buyers pay a premium price to join the Mac club.
There are plenty of other examples. The Harley Davidson lifestyle is the graying, middle-aged guy, dressed in leather and riding his hog or the stereotypical Hell’s Angels type. Pepsi sells a lifestyle, too. In my youth, it was the “Pepsi Generation.” Now it’s the active, youth sports lifestyle around Mtn. Dew, among other Pepsico products.
Is Twitter @replies Change Ashton Kutcher’s Fault?
My immediate reaction is “yes,” after reading Dare Obasanjo’s post “Why Twitter’s Engineers Hate the @replies feature.” OK, so maybe CNN and Oprah, also members of the “million-followers club,” share the blame.
Like many other Twitter users, I’m unhappy with the Twitter @replies change announced earlier this week, later half-backed off by the social broadcasting service. You know what I’m talking about.Twitter completely than partially pulled the plug on @replies to people you don’t follow. I found the feature exceptionally useful for finding new people to follow. Isn’t making new relationships the whole point of a social networking service?
I agree with Betanews founder Nate Mook, who tweeted on Tuesday: “The Twitter founders are so far removed from the product at this point they had no idea why a useful feature was removed? That’s kinda sad.”
New Apple and Microsoft Ads Fail
I’m not loving new “Get a Mac” and “Laptop Hunters” commercials that debuted this week. After four homers, Microsoft fouls out with “Lauren and Sue.” Apple simply strikes out with “Elimination,” which is sorry response to Microsoft’s Laptop Hunters series.
Officethemovie: The Confessional
Yesterday, a seemingly official Microsoft Twitter accounted fooled popular blogs and mainstream news sites to write that Microsoft would introduce a new Zune platform in June. But the account wasn’t from Microsoft.
Allegedly, David Z from Haklab set up the account. I e-mailed Haklab today asking:
I love guerrilla marketing, and know how to recognize it, which is why I didn’t get sucked into the vortex like other bloggers and journalists. But it’s confession time. Who are you really, and what are your objectives? Not that I’m sure I will believe you. But try me. I want to blog on the problem of Twitter and shoddy journalism. You’re the case study.
This afternoon, I got a response. David claims to have exploited a Microsoft mistake—that the Twitter feed from Microsoft’s Office 2010: The Movie Website went to an unclaimed account. So he registered the Twitter account, @officethemovie. My suspicion: There was a typo on the page, and the account should have read: @office2010movie, as it does now.
The Problem With Real-Time Journalism
Yesterday’s “@officethemovie” pwning is about the worst example yet of new news media gone wrong. In the quest for clicks—and the feeble ad rates they pay—bloggers and old-time journalists rushed to write about a new Zune platform coming in June. Apple is rumored to be unveiling the new iPhone the same month. Additionally, the E3 gaming expo starts June 2. I guess it all was just too tantalizing for people to check their facts. The source wasn’t Microsoft. But most blogs and news sites reported that it was.
Mac Price Cuts Are Inevitable, Says Analyst
If the economy doesn’t force Apple to lower Mac prices, ultra-low voltage processors will. So claims Stephen Baker, NPD’s vice president of industry analysis. Stephen foresees a dramatic sea change coming in late 2009, as ultra-low voltage processors move more into the mainstream laptop market.
I was Wrong About Laptop Hunter Sheila
She is an artist, and, on second consideration, Sheila certainly does look like a filmmaker.
Sheila Dvorak is star of Microsoft’s newest “Laptop Hunters” commercial, which is currently airing during U.S. prime time. I saw the ad last night, I believe during Fox’s “Fringe,” which I had previously recorded.
Did Laptop Hunter Sheila Find Treasure?
Microsoft’s newest “Laptop Hunters” commercial, embedded below, is the most ambitious yet and perhaps most misleading. The buyer’s budget is bigger and her laptop criteria slaps Apple where it hurts: Among core constituency of artists, designers and filmmakers.
Thank You and Goodbye
The recession has caused many casualties. Good companies are gone, and talented people are jobless. I’ve written about many of these casualties. There is just one more story to tell.
Today is my last day as an eWEEK editor. In a few hours I will join the swelling ranks of journalists smitten by the economic crisis and by changes the Internet is forcing on my profession.
There’s something fitting about the timing. My ending comes on a day of new beginning for Microsoft. Windows 7 promises to be a big release for Microsoft. Today’s Windows 7 Release Candidate is start of something really new.
Subway Art Gallery
[youtube http://www.youtube.com/watch?v=Q6NU5K3k8Xo] What better disruptive improvisation than an art gallery on a subway platform?