So said I to my wife when we passed by the discarded can today. I don’t drink beer—or any other alcoholic beverages—and am only aware of the Bud Light boycott because it blasted across every avenue and alley along the Information Superhighway (yeah, call me archaic), starting in April 2023. Anheuser-Busch made the marketing mistake of aligning with a transgender TikToker.
Sales plummeted, and the brewer stumbled into “damned if you do, damned if you don’t” territory. Distancing damage control precipitated a backlash among the Rainbow coalition of gender-identifying letters. Along the spectrum of staunch conservatives to prickly progressives, Anheuser-Busch managed to offend just about everyone who drank Bud Light, which was the most popular beer in the United States before the fiasco’s start.