Category: Society

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#OptOutside is Brilliant Marketing

Well, Hell, I just spotted an email sent by REI three hours ago, and I am having a “Miracle on 34th Street” moment. It’s like Macy’s Santa sending customers to Gimbels. The outdoor clothier and gear retailer will close for the biggest shopping day of the year. While other sellers countdown to sales, REI ticks time until doors closed.

Marketing tagline: #OptOutside. And there is a website, to socially share and join the community going outdoors rather than inside the concrete jungle of rabid, frothing sales seekers. You know the breed. They’ll attack anyone and anything—no prey is too large—to save two bits on a dollar. They roam in vast herds of destruction across the retail prairies the day after Thanksgiving. They are vicious, vindictive creatures. REI is right to free employees from serving them, or customers encountering these beasts drawn to discounts like they were pheromones of heat. 

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I Couldn’t Break the Surface Tension

Today, Microsoft started selling Surface Pro 4 and Surface Book, and I strongly considered buying either. During the past 10 days, I visited the company’s Fashion Valley store four different times specifically to play with the devices. The hardware dazzles, but I couldn’t get beyond Windows 10 when compared to benefits I receive using Chromebook Pixel LS. SB’s price, which starts at $1,499, is another impediment.

There is something to be said for straightforward, simple, and efficient computing, which Google gets right. Contextual sync is among Chrome OS’s biggest benefits. Little things, like popping my camera’s SD card into Pixel’s slot and the laptop backing up photos to Google Drive, which is accessible from the file manager as if local storage. Granted, there are application gaps, but the overall user experience fills them in.

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Bump Art

Sometimes I am shocked to find myself out of touch with popular culture—and that’s a terrible admission living in Southern California, where pronounced body art can be seen everywhere. Yet, not until yesterday’s Flickr Blog post “Belly Paining” and link to small gallery of photos had I ever seen such a thing.

Yeah, my wife and I are middle-aged parents with a daughter in college—removed from immediate contact with expectant-mother lifestyle. Nevertheless, how in the land of tattoos could I miss something so interesting, creative, and personally expressive? What a wonderful way to celebrate the joys (and hardships) of pregnancy. 

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Nexus 5X Early Review

The question everyone should ask about Google-branded, LG-manufactured Nexus 5X: Who is it for? My first-impressions review primarily focuses on the answer. My wife is one person, and I am surprised. Because conceptually she steps down from the Motorola Droid Turbo, which by raw specs is the superior mobile. Budget buyers also should consider the 5X or anyone living the Google lifestyle or wanting stock Android.

The new handset course corrects last year’s release blunder, when Google sized up to 6-inch screen with the Nexus 6, leaving many satisfied N5 owners in stunned silence followed by loud complaint. While a N6 fan, I agree: It is a huge phone that is overly large for the majority of prospective buyers. This year’s solution is smart. Google released two smartphones: Nexus 6P, which while phablet-class is markedly more manageable in the hands than its predecessor; Nexus 5X, for people wanting something smaller and for N5 owners looking to upgrade. 

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Why I Returned iPhone 6s Plus for Nexus 6P

If you asked me two months ago about using a Huawei smartwatch or smartphone, I would have scoffed. Yet, here I am doing just that. Timing on the latter is ironic. On Oct. 15, 2015, I bought a 128GB silver (and white) iPhone 6s Plus using Apple’s 24-month finance plan, rather than paying in full up front. Huawei-made, Google-branded 64GB Nexus 6P arrived the next day for review. The following morning (the 17th), I hauled down to Apple Store and returned the iPhone for full refund. That act sums up my reaction to the new Android flagship running “Marshmallow”.

I didn’t expect to be so wooed by Nexus 6P, but Google got me by delivering superior contextual experience. This device, and Android 6, is all about context, starting with what for me is the killer function I couldn’t part with: the fingerprint reader on the back of the phone. Picking up the device and placing my forefinger on the circular indentation wakes and unlocks the 6P. Wow-way is right! The mechanism beats the Hell out of Apple’s two-handed jimmy from the Home button. 

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Nexus 6P Early Review

Finely balanced and contextually practical are the terms that best describe my first impressions of Google’s flagship Android. Nexus 6P preorders are about to ship, and I was fortunate to receive a review model but with short embargo lift: Delivered Oct. 16, 2015 before every blogger and reviewer on the planet blasted out simultaneous reviews and first-reactions on the 19th. I choose the latter, because a scant three days isn’t enough time to rightly evaluate the smartphone.

Much of my experience is cast in moving from the previous flagship, Nexus 6, although there was a day between them where iPhone 6s Plus and I fitfully danced. The 6P is in many respects what its predecessor should have been: Smaller. Much as I like the larger Motorola-made phablet, its Huawei-manufactured successor has greater physical and feature balance. Both are superb smart devices, but the newer Nexus is better tuned to practical purposes. 

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Eight Years Later

On this day in 2007, the small Wilcox clan relocated to San Diego—to be closer to my father-in-law, who turns 94 in about two months. We sacrificed much, and gained some, too, by leaving the Washington, D.C area. Daisy, as seen in one of her last romps in our backyard, is among the many things precious we left behind. I still miss that rabbit, which surely has exhausted her lifespan by now.

If I could redo any part of my life, we would stay somewhere around Washington and never move out West. The community left there, we never really regained here. My daughter’s burgeoning ice skating career collapsed with the loss of coach and friends. While she found other mates at San Diego High School and San Diego State University, she left behind more—as did my wife Annie and I. 

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Where No Values Have Gone Before

For more than two weeks I have kept open in a browser tab essay “How Star Trek Explains the Decline of Liberalism” by Timothy Sandefur. Someone shared the story in one of my social feeds in mid-September—and apologies for not recalling whom. I don’t agree with the title, set against the writing, but I do largely agree with the analysis about Star Trek’s reflection of our society over the course of 50 years.

I loved the original series, which aired in 1966. Much as I liked, and even imitated Spock, Kirk’s bravado and moralism rapt my attention. He acted rather than hesitated. Meanwhile, series creator Gene Roddenberry and his producers, directors, and writers used the storytelling as metaphors and allegories commenting on American society and its values. I aspired to be like James Tiberius Kirk: Do the right thing, for the greater good of all, regardless the risk. 

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The Android Army Rises

January 2010. Briefly, my attention turns away from rumors about an Apple tablet (true) and (then) Microsoft CEO Steve Ballmer’s Consumer Electronics Show keynote. On this fifth day of the new decade, Google debuts a new smartphone. I see the launch as a watershed event—and order Nexus One for myself. Made by HTC, but codesigned by Google and carrying its brand, the self-described, so-called “superphone” is the stone that later sets off an Android avalanche sweeping across the planet.

Things that matter about the N1:

  • Google sells it direct, unlocked, with no contract required
  • Voice interaction is as important as, if not more than, touch
  • Operating system and core features tightly tie to Google search
  • Hardware is a baseline reference design for manufacturing partners
  • Platform provides software developers the foundation for making Android apps
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Who Mourns for the Fourth Estate? (Part 2)

June 2009, the future of 21st Century journalism moves with protestors across Iran’s capital. In an area somewhat removed from the commotion, philosophy student Neda Salehi reportedly steps from a car and is soon shot by a sniper. A bystander videos her death and uploads it to YouTube. The moment becomes the rallying point for demonstrators in the country and for spectators from around the globe. It is a seminal moment of change for the news media.

The next night, June 21, I write

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What’s Behind Android Antitrust?

I can’t confirm Bloomberg’s report that the the U.S. Federal Trade Commission and Justice Department allegedly are beginning a joint investigation into Google’s Android licensing agreements. But I can explain what it means. Striping to the bones, from an antitrust perspective, there are two pivot points: Monopoly position and exclusive contracts. Then there is the broader regulatory agenda: Correcting (or preventing future) consumer harm.

Globally, Android is unquestionably a monopoly in the market for smartphone operating systems. However, its dominance in the United States is comparably muted by competition from iPhone. Based on smartphone subscribers, Android’s share was 51.4 percent for the three months ending July 31, 2015, according to comScore. iOS ranked second with 44.2 percent. By cell phone manufacturer, Apple leads the market, with the same share, followed by Samsung (27.3 percent). Android is leading but declining—down 0.8 points, while iOS is up 1.1 points, from April to July. 

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Origin Story

Sometimes the Internet community surprises me. My last post, “Apple, How Did It Come to This?” is why. Everyone creating content everywhere wants to know the magic formula for generating reader response. The pageview-obsessed seek the golden ticket that consistently means clicks. Me? I write obsessively. It’s like breathing—a necessary and unavoidable act.

The “Come to This” post garnered quite a bit more attention than I expected, in part because of its origin. Some of the activity is Twitter, but more of it occurred on Google+ overnight. The post is an adapted Plus response to a comment to a shared BetaNews story that I wrote based on something else I posted first on Google+. Confusing, isn’t it? I’ll explain in linear fashion.